Ariel is a classic among laundry detergents and a product you often see in stores.
Commercials featuring popular actors, including Toma Ikuta, are frequently broadcast on TV too!
In this article, we’ll focus on the music used in Ariel’s commercials.
While Ariel’s commercials often feature original songs created specifically for the ads, in the past they have also used tracks by popular idols and classical pieces.
We’ve gathered them across different eras, so feel free to look for the CM song you’ve been curious about.
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Ariel commercial songs (1–10)
MessiahGeorg Friedrich Händel
P&G’s Ariel commercial, “Yellowing When Changing Seasonal Clothes.” In this spot, Toma Ikuta hangs laundry under a blue sky while explaining the product.
Adding a sense of openness and grandeur to the commercial’s refreshingly clean feel is the “Hallelujah Chorus” from Messiah.
That melody, repeating the word “Hallelujah,” is probably something everyone has heard before.
Incidentally, “hallelujah” carries a nuance of blessing, so it pairs well with the joy of laundry being washed clean.
Original songUmebayashi Taro (milk)
This is the Ariel Ion Power Gel “Life and Stains” commercial.
The song is an original track for the ad, composed by Taro Umebayashi, a composer who graduated from the Composition Department of Tokyo University of the Arts and also works on his solo project, milk.
The graceful melody played by the wind instruments is beautiful, isn’t it?
Original songUragi Yuta
A commercial for Ariel Power Gel Ball featuring Toma Ikuta, who gives a lecture on summer clothing stains.
The music in this ad is by Yuta Uraki, known for composing for various TV commercials, corporate promo videos, and film/TV scores.
In the first half, a cute, comedic melody—reminiscent of the game “Daruma-san ga koronda” (Red Light, Green Light)—matches the uneasy movements of the audience during the lecture.
In the second half, a refreshingly bright melody blows away those pesky summer stains.
Beyond showcasing the product’s excellence, the melody perfectly fits the product’s summer image, making it hard not to feel the urge to buy!
Original songIwasaki Kei (Sekaichi)
A TV commercial for Ariel Gel Balls featuring man-on-the-street interviews about doing laundry.
The duo Bananaman also appear, and the song used in the commercial was composed by Kei Iwasaki, the vocalist and guitarist of Sekaiichi.
The bright horn sounds that play alongside the introduction of the gel balls—perfect for tackling stubborn stains—feel refreshingly crisp! The punchy sound conveys just how effective the product is.
Listening to such a fun melody, even tough laundry might feel easier to handle with a cheerful mood!
My wifeSugi Mari
This is the Ariel commercial song sung with a gentle voice.
It has a soft atmosphere with a hint of cheerfulness.
The commercial shows a brother and sister doing laundry, which is unexpectedly soothing and comforting.
There is also a night version of this commercial that uses the same song, but with arrangements tailored to the nighttime mood, making it sound like a different piece.
Original songOno Yūki
This commercial featuring Toma Ikuta is Ariel’s “Living-Dry Gel Ball 3D,” released in March 2018.
Many people struggle with musty odors when drying laundry indoors, and the ad promotes that this detergent reduces that smell thanks to its antibacterial action.
By the way, “antibacterial” does not mean it reduces or kills bacteria, but rather that it inhibits their growth, so if your washing machine has developed too much mold, be sure to clean it.
The music is an original track for the commercial, composed by Yuki Ono—a composer, arranger, and music producer who has worked as a sound designer in New York and primarily creates music for commercials.
Original songshunzan reina / mizuki risa
This is a commercial for Ariel Gel Ball laundry detergent featuring Toma Ikuta in a lab coat.
As the title “How to Gel Ball” suggests, it teaches you how to use the gel balls.
Two women, who appear to be researchers, clearly explain that you shouldn’t put them in the detergent drawer; instead, place the gel ball directly into the drum and then load the laundry on top.
But because they deliver the explanation while singing and dancing lightly, it becomes a bit silly—and you can’t help but laugh.
