Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
When you think of snack foods, which manufacturer comes to mind?
Many people probably think of Calbee, known for products like potato chips and Jagarico.
In addition to those snacks, Calbee also produces cereals such as fruit granola.
In this article, we’ll introduce a whole lineup of commercials for Calbee products!
One of the charms of Calbee’s commercials is their star-studded casts, so be sure to pay attention to who’s appearing in them as you watch.
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Calbee commercial roundup: Snack and cereal ads featuring star-studded casts (1–10)
Calbee Fruzz: “Experiencing Fruzz Strawberry” VersionHaruka Fukuhara
This is a commercial for Calbee’s fruit snack, Fruzz.
Haruka Fukuhara appears in it, and the ad lingers on her savoring a bite of Fruzz.
The direction really conveys the crispy, crunchy texture, and it likely piqued many viewers’ interest in the flavor.
Fukuhara’s natural reactions are memorable as well.
Calbee Jagabee “When You Try It for the First Time” Version
This commercial shows how delicious Calbee’s Jagabee is by focusing on the reactions of people trying it for the first time.
To get more straightforward feedback, they ask first-timers for their impressions, and because the words are plain and simple, the deliciousness comes through vividly.
Another point to note is how the ad overlays these reactions with photos of potatoes to emphasize that it highlights the natural potato flavor.
Let’s carefully observe the words of their impressions and the shifts in their expressions to grasp the taste that’s being conveyed.
Calbee Potato Chips Kyushu Taste Pride: ‘All-In on Kyushu!’ Edition
A commercial for Calbee’s Kyushu Aji Jiman potato chips, made with carefully selected ingredients from Kyushu.
The ad features Ayane Okabe, a celebrity from Kyushu, and her delightfully appetizing way of eating the chips really leaves an impression! The laid-back jingle that repeats the product name also oddly sticks in your head.
Calbee commercial roundup: Snack and cereal ads featuring a star-studded cast (11–20)
Calbee Frugra “Pour-on Frugra” VersionHaruka Fukuhara
This commercial, featuring actress Haruka Fukuhara, is for Calbee’s Fruit Granola.
It highlights that when eating Frugra with yogurt, adding the granola afterward lets you enjoy a crunchier texture.
When a tasty way to eat something is suggested, many people probably feel like giving it a try.
Jagarico: “That Commercial, Again” Edition
Calbee’s Jagarico is hugely popular with everyone from kids to adults.
In this commercial, “That CM Once Again,” featuring Haruna Kawaguchi, they recreate the impactful ad that aired at the time of its 1995 launch.
1995 is also the year Haruna Kawaguchi was born, making her the same generation as Jagarico—an opportunity to reintroduce its appeal.
With a snappy rhythm, she crunches the Jagarico sticks, popping them into her mouth in quick bites.
It’s the kind of thing that makes you want to imitate it—and many people probably have (lol).
