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Lovely commercial jingle

You've definitely heard it before! The song from the chocolate commercial

Chocolate confectionery is popular with people of all ages, and when you go to supermarkets or convenience stores, you’ll find a wide variety.

What’s more, each product has lots of TV commercials airing, so you probably see them often.

In this article, we’ll introduce all the songs used in those chocolate commercials at once!

We’ve gathered a wide range—from details about that song you happened to hear in a commercial, to the classic tracks that are synonymous with chocolate CM songs—so be sure to give them a listen.

You've definitely heard these! Chocolate commercial songs (11–20)

Nestlé KitKat Kit, “Sakura Bloom for Success” Exam Student Support: Message Sakura Edition

warebaAI

“Wareba” (Official video)
warebaAI

This is a commercial that shows what the “Message Sakura,” where encouraging messages for exam-takers are projected, looks like.

With the theme “Kit, Sakura Saku yo,” powerful messages appear alongside beautiful visuals of cherry blossoms, and as people add their own messages, you can feel the chain of support.

Amplifying these powerful words of encouragement is AI’s song “Wareba.” The title corresponds to “whatever,” carrying a forward-looking will like “anything” or “anyway.” Including the lyrics and sound, it conveys both warmth and strength—a song that makes you feel the power to open up the future.

Pocky 'Ikimono-gakari' Edition

Joyfulikimonogakari

Ikimonogakari 'Joyful' Music Video
Joyfulikimonogakari

The Pocky commercials of the 2000s left a powerful impression with Ikimono-gakari’s “Joyful”! Actress Shioli Kutsuna running through the city and dancing in a red outfit was especially striking.

The dance where you twirl your arms while holding Pocky also became popular, and whenever the song plays you can’t help but want to dance! Yoshiki Mizuno of Ikimono-gakari, who wrote the song, said he made it with fun as the top priority.

Just listening to it makes anyone feel happy and energized! When you hear vocalist Kiyoe Yoshioka’s shout right before the chorus, it’s time to dance!

Meiji Meltykiss “Isn’t it Happiness” Version

Winter kissAragaki Yui

Many of you might watch this commercial that starts airing a little before winter begins and think, “It’s that time of year again…” Right? It’s the classic winter ad from Meiji: the Meltykiss commercial.

The 2024 version once again features Yui Aragaki, who hums the familiar original song while enjoying Meltykiss.

Not only are the scenes that capture the deliciousness of Meltykiss a highlight, but Yui Aragaki’s singing and expressions are must-see as well!

Bourbon Choco Anpan “Chocolate RAP” Version, Niigata ver.

Original song

This is a commercial where the “Anpan Uncle,” who also appears on the package, introduces Bourbon’s popular product Choco Anpan with a snappy rap.

It was apparently aired only in Niigata Prefecture, where Bourbon’s headquarters are located.

The contrast between the calm, gentle uncle and the neon-lit visuals creates a fun vibe.

The rap featured in the commercial is an original piece made specifically for it.

Set to lively music, it straightforwardly conveys what Choco Anpan is like as a product, expressing a strong desire to get people to try it.

Meiji Galbo

Snow BlossomNakajima Mika

Mika Nakashima 'Yuki no Hana' Music Video
Snow BlossomNakajima Mika

In the Garbo commercial that aired in 2003, Mika Nakashima appeared, and her song was used as the background music.

The song was “Yuki no Hana,” released the same year—a straightforward love ballad known as one of her signature works.

In the commercial, Nakashima and her boyfriend are getting cozy inside a Ferris wheel gondola, but they’re interrupted by a “smooch-smooch!” sound coming from the neighboring gondola.

When they look, it turns out the Garbo chocolates are being slurped, and the punchline is that it’s not about kissing—it’s an appeal to how the chocolate is soaked in.

Ghana Milk Chocolate Pink Valentine “Eve Special Music Video”

Heart ForecastEVE

Kokoyohou, sung by the singer-songwriter Eve, who also has experience as a utaite (cover singer), features a refreshing melody that leaves a strong impression.

The song was chosen for Lotte’s “Ghana Chocolate Pink Valentine” commercial.

It paints a sweet and slightly bittersweet picture: a heart swaying in unrequited love and someone mustering the courage to convey an overflowing “I like you.” When it comes to confessing your feelings, you can’t help but even pray to God that it goes well, right? While capturing those all-too-relatable emotions of a confession, this is a song that gives courage to anyone thinking of confessing on Valentine’s Day.

You’ve definitely heard it before! Chocolate commercial songs (21–30)

Meiji Milk Chocolate

The theme of Meiji chocolate

[Choc-colate, Choc-colate, Chocolate is Meiji♪] Meiji Chocolate Commercial Jingle (Commercial of Meiji Chocolate) - Piano Cover -
The theme of Meiji chocolate

The original song “Meiji Chocolate Theme,” well-known from Meiji’s chocolate commercials.

The slightly retro, kayōkyoku-style melody really leaves an impression, doesn’t it? You can’t forget this song that’s indispensable to Meiji’s chocolate ads! The lyrics, which simply repeat the company name and the word “chocolate,” are as addictive as the chocolate itself.

Once you hear it, it’s not uncommon to have the tune stuck in your head all day, is it? That’s probably exactly what Meiji is aiming for.

And sure enough, once you listen, you fall right into their trap and end up buying it, don’t you?