Moving songs featured in commercials: timeless masterpieces that move the heart
Have you ever been watching TV and found yourself unexpectedly captivated by a commercial jingle? You might forget the product, but that melody just won’t leave your head.
Many of you have probably had that experience.
In this article, we’ll introduce plenty of moving CM songs just like that! From tear-jerking masterpieces to nostalgic tunes that bring back memories of days gone by, you’re sure to find tracks that stay with you.
Take your time and give them a listen!
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Moving songs featured in commercials: masterpieces that touch the heart (1–10)
Music Room After SchoolNEW!GONTITI
Would you like to be wrapped in a nostalgic melody that evokes the scent of school at dusk? The gentle tones of the acoustic guitar softly ease a weary heart.
This piece, included on the compilation album “image” released in August 2000, is still loved by many.
Performed by GONTITI, it reached living rooms nationwide as the theme for Mandom’s “Lucido-L” commercial, and was later used in SoftBank’s “Shiratoke” series of commercials.
It was also featured in high school music textbooks.
Its quiet resonance, like tracing old memories, is perfect for a night when you want to relax alone at your own pace.
Joined handsFunatsu Mahiro
Masato Funatsu’s “Tsunai da Te” (Joined Hands) is set to be released in 2025.
It’s a song that warmly portrays the happiness of spending days with a loved one.
The sound gradually expands toward the chorus in an impressive, grand progression, evoking the image of happiness growing deeper with each passing year.
Its depiction of how ordinary days can become something special is striking, conveying a sense of savoring that happiness.
This song was chosen for a commercial by Shimane Denkō that portrays the company’s commitment to supporting family life.
You can also sense the company’s resolve to support people’s happiness by enhancing daily living through electrical technology.
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Letter to Tomorrow” is a track included on her 2014 album Ren’dez-vous.
A newly arranged version was later released in 2016 as the ending theme for the drama “Love That Makes You Cry.” Its piano-centered sound carries a poignant atmosphere, over which her delicate vocals are layered, expressing a determination to move forward despite the pain.
The song was also used in an Aflac commercial, where its theme aligns with the message of taking a step forward even in the face of uncertainty.
Touching songs featured in commercials: moving masterpieces (11–20)
Let’s become a familyFukuyama Masaharu
Masaharu Fukuyama’s “Kazoku ni Narou yo” was released in 2011.
It’s a song that gently conveys feelings toward family.
Centered around piano and acoustic guitar with a soft timbre, layered with a powerful vocal, it evokes the idea of strength within gentleness.
The lyrics, which depict a desire to move toward an ideal family, are memorable, and a tender emotion is expressed throughout the piece.
The song was used in a SoftBank commercial featuring Masaharu Fukuyama and AI Mashaharu, portraying SoftBank’s efforts to address social issues.
Midnight ExpresswayKishii Yukino
Yukino Kishii’s rendition of “Shinya Kousoku” was featured in 2023 as the commercial song for Sumitomo Mitsui Financial Group.
The original is by Flower Companyz, and in this version it’s sung in English over an acoustic guitar–centered arrangement.
The structure—switching back to Japanese in the chorus—is especially striking, emphasizing the chorus’s message and heightening the emotional atmosphere.
The commercial portrays Kishii working overseas and evokes a strong sense of human connection.
Let’s walkikimonogakari
Ikimonogakari’s “Aruite Ikō,” released in 2012 and included on the album NEWTRAL, is a warm, comforting song.
Its acoustic sound unfolds gently, and when the powerful vocals layer in, it conjures an image of moving forward with a positive mindset.
The lyrics express that living through the present leads to the future, conveying an encouraging message to keep doing your best and move ahead.
As a commercial song, it was used in a Shionogi pharmaceutical ad featuring Miki Fujimoto, delivering a message about supporting each other to overcome difficult situations.
All good!Kaneyori Masaru
Kaneyori Masaru’s “Zenbu All Right!” is set to be released in 2025 and is a song that conveys positive feelings straight from the heart.
The bright, band-driven sound is layered with vocals that evoke smiling faces, giving a powerful push to anyone moving forward.
The lyrics express a message of “things will work out—believe in yourself and keep going,” offering encouragement to those who are trying their best.
As a commercial song, it’s featured in an Amazon Prime ad, where an exchange between two women conveys the idea that Prime Video lets you experience moving, emotional moments.