Moving songs featured in commercials: timeless masterpieces that move the heart
Have you ever been watching TV and found yourself unexpectedly captivated by a commercial jingle? You might forget the product, but that melody just won’t leave your head.
Many of you have probably had that experience.
In this article, we’ll introduce plenty of moving CM songs just like that! From tear-jerking masterpieces to nostalgic tunes that bring back memories of days gone by, you’re sure to find tracks that stay with you.
Take your time and give them a listen!
- [Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
- [Classic and Contemporary Hits] Emotionally Stirring, Heart-Touching Songs
- A catchy tune that sounds familiar
- [Tearjerker] The emotional song from the popular commercial. A collection of memorable, popular melodies.
- [Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up
- [March 2026] Roundup of the Latest Trending Commercial Songs
- Healing songs played in commercials. Tracks that warm the heart.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Heartwarming] Moving CM songs. Popular commercial songs
- Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
- Songs that play during moving scenes. A collection of classic tracks that evoke deep emotion.
- A breakup song featured in a commercial. A poignant masterpiece that resonates with the heart.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
Moving songs featured in commercials: masterpieces that touch the heart (1–10)
Megurehaoto
This is a song by Haoto themed around cycles.
It was created as the corporate theme song for NTT East and was also featured in the commercial “Next Innovation: Agri.” The lyrics depict a person’s tears flowing down a river to the sea, becoming clouds, then falling upon the mountains—a journey that travels farther and farther while endlessly circling back.
The words are crafted to resonate with NTT East’s purpose of co-creating a regionally circular society.
It’s a beautiful ballad that lets you fully savor Haoto’s warm, resonant vocals.
Joined handsFunatsu Mahiro
Masato Funatsu’s “Tsunai da Te” (Joined Hands) is set to be released in 2025.
It’s a song that warmly portrays the happiness of spending days with a loved one.
The sound gradually expands toward the chorus in an impressive, grand progression, evoking the image of happiness growing deeper with each passing year.
Its depiction of how ordinary days can become something special is striking, conveying a sense of savoring that happiness.
This song was chosen for a commercial by Shimane Denkō that portrays the company’s commitment to supporting family life.
You can also sense the company’s resolve to support people’s happiness by enhancing daily living through electrical technology.
Let’s become a familyFukuyama Masaharu
Masaharu Fukuyama’s “Kazoku ni Narou yo” was released in 2011.
It’s a song that gently conveys feelings toward family.
Centered around piano and acoustic guitar with a soft timbre, layered with a powerful vocal, it evokes the idea of strength within gentleness.
The lyrics, which depict a desire to move toward an ideal family, are memorable, and a tender emotion is expressed throughout the piece.
The song was used in a SoftBank commercial featuring Masaharu Fukuyama and AI Mashaharu, portraying SoftBank’s efforts to address social issues.
Touching songs featured in commercials: moving masterpieces (11–20)
Let’s walkikimonogakari
Ikimonogakari’s “Aruite Ikō,” released in 2012 and included on the album NEWTRAL, is a warm, comforting song.
Its acoustic sound unfolds gently, and when the powerful vocals layer in, it conjures an image of moving forward with a positive mindset.
The lyrics express that living through the present leads to the future, conveying an encouraging message to keep doing your best and move ahead.
As a commercial song, it was used in a Shionogi pharmaceutical ad featuring Miki Fujimoto, delivering a message about supporting each other to overcome difficult situations.
Midnight ExpresswayKishii Yukino
Yukino Kishii’s rendition of “Shinya Kousoku” was featured in 2023 as the commercial song for Sumitomo Mitsui Financial Group.
The original is by Flower Companyz, and in this version it’s sung in English over an acoustic guitar–centered arrangement.
The structure—switching back to Japanese in the chorus—is especially striking, emphasizing the chorus’s message and heightening the emotional atmosphere.
The commercial portrays Kishii working overseas and evokes a strong sense of human connection.
go to meet (someone)Oda Kazumasa
Kazumasa Oda’s “Ai ni Iku” (I’m Going to See You) was released in 2018 and was created as the theme song for Fuji TV’s Mezamashi TV.
It’s a refreshing, morning-evoking track with an overall gentle feel.
The lyrics portray the desire to go see someone dear, and even the act of trying to convey that feeling radiates happiness.
The song was also used in a Meiji Yasuda commercial, aligning with the message of supporting people’s happiness through various services, including insurance.
plateauSakanakushon
Sakanaction’s “Plateau” was released in 2023 and is included on the album Adapt.
The way the sound gradually expands while a busy rhythm ticks away is striking, creating a unique sense of weightlessness.
I’m drawn to how it leans forward into its mysterious atmosphere—with elusive rhythms and a tense worldview.
As a commercial song, it was used in the Sante FX eye drops ad, where the concept of a new world opening up is overlapped with the effect of the eye drops.