Have you ever been watching TV and found yourself unexpectedly captivated by a commercial jingle? You might forget the product, but that melody just won’t leave your head.
Many of you have probably had that experience.
In this article, we’ll introduce plenty of moving CM songs just like that! From tear-jerking masterpieces to nostalgic tunes that bring back memories of days gone by, you’re sure to find tracks that stay with you.
Take your time and give them a listen!
- [Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
- [Classic and Contemporary Hits] Emotionally Stirring, Heart-Touching Songs
- A catchy tune that sounds familiar
- [Tearjerker] The emotional song from the popular commercial. A collection of memorable, popular melodies.
- [Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up
- [March 2026] Roundup of the Latest Trending Commercial Songs
- Healing songs played in commercials. Tracks that warm the heart.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Heartwarming] Moving CM songs. Popular commercial songs
- Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
- Songs that play during moving scenes. A collection of classic tracks that evoke deep emotion.
- A breakup song featured in a commercial. A poignant masterpiece that resonates with the heart.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
Moving songs featured in commercials: masterpieces that touch the heart (1–10)
As a personSUPER BEAVER
Released in 2016, SUPER BEAVER’s “Hito to Shite” powerfully expresses what it means to be human.
The sound starts off calm and gradually builds in intensity, and the powerful vocals that resonate with the music are striking.
It portrays that being human includes our messy parts, while also conveying a determination to keep moving forward.
The song was featured in Kao’s Curel commercial, where pairing it with winter dry-skin care effectively communicates a sense of warmth.
Shadows of YouthAAAMYYY
AAAMYYY’s rendition of “Seishun no Kage” was featured as the commercial song for Kokumin Kyosai coop in 2025.
Originally by Tulip, AAAMYYY’s version preserves the feel of the original while adding a softness unique to a female vocal.
The lyrics look back on the path taken so far while depicting hope for the future, conveying the courage to move forward.
The commercial portrays mutual support among people and expresses Kokumin Kyosai’s commitment to supporting that.
Both the song and the visuals highlight themes of supporting one another, heightening the emotional impact.
PIECE OF MY WISHImai Miki
This is a TV commercial for Kao’s detergent New Beads.
It shows a woman played by Yuriko Yoshitaka who whispers, “I want to be praised,” for getting out of bed on a winter morning, making it home despite the cold, and still doing the laundry.
The CM song is “PIECE OF MY WISH,” released by Miki Imai in 1993.
The song’s message—“believe in even the slightest hope and turn it into the strength to move forward”—feels like an answer song to the ad.
Letter to TomorrowTeshima Aoi
Aoi Teshima’s “Letter to Tomorrow” is a track included on her 2014 album Ren’dez-vous.
A newly arranged version was later released in 2016 as the ending theme for the drama “Love That Makes You Cry.” Its piano-centered sound carries a poignant atmosphere, over which her delicate vocals are layered, expressing a determination to move forward despite the pain.
The song was also used in an Aflac commercial, where its theme aligns with the message of taking a step forward even in the face of uncertainty.
ribbonOkazaki Taiiku feat. Ikeda Ayako
Ribbon, sung by Taiiku Okazaki and Ayako Ikeda, is a song released in 2025 and announced as the CM song for Sumitomo Mitsui Banking Corporation’s Trunk.
Centered on piano and wind instruments, its acoustic sound conveys an overall calm atmosphere.
The arrangement, with Ayako Ikeda’s gentle harmonies layered over Taiiku Okazaki’s lead vocals, evokes an image of people kindly supporting one another.
The commercial depicts people striving as they launch startups or take over companies, conveying how Trunk supports them.
The smiles of those working hard, combined with the warm music, create a positive mood.
countrysideTamaki Kōji
This is Suntory’s new corporate commercial, “Suntory’s Manufacturing Philosophy,” which began airing in November 2025.
It portrays the passion of the people working on the production lines where Suntory products are created by people, nature, and time, accompanied by the tagline: “Things only humans can make.
Things humans cannot make alone.” The CM song features “Den-en,” a solo piece released by Koji Tamaki in 1996.
This symphonic version of “Den-en” serves as an anthem cheering on working people.
To be continuedRyokushokushakai
“Tsuzuku” by Ryokuoushoku Shakai is a song released in 2025 as the CM song for the Docomo Future Museum.
It begins with gentle piano and brilliant brass tones, gradually unfolding into a majestic atmosphere.
As the title suggests, the lyrics depict a journey that continues into the future, delivering a moving message about advancing toward a better tomorrow.
The commercial portrays children imagining the future, and through their visions, it conveys a positive and uplifting mood.