Moving songs featured in commercials: timeless masterpieces that move the heart
Have you ever been watching TV and found yourself unexpectedly captivated by a commercial jingle? You might forget the product, but that melody just won’t leave your head.
Many of you have probably had that experience.
In this article, we’ll introduce plenty of moving CM songs just like that! From tear-jerking masterpieces to nostalgic tunes that bring back memories of days gone by, you’re sure to find tracks that stay with you.
Take your time and give them a listen!
- [Touching the Heart] Popular ballads featured in commercials. Timeless classics you’ll want to hear again.
- [Classic and Contemporary Hits] Emotionally Stirring, Heart-Touching Songs
- A catchy tune that sounds familiar
- [Tearjerker] The emotional song from the popular commercial. A collection of memorable, popular melodies.
- [Touches the heart] Bittersweet commercial songs: those famous tracks that make you tear up
- [April 2026] Summary of the Latest Trending Commercial Songs
- Healing songs played in commercials. Tracks that warm the heart.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Heartwarming] Moving CM songs. Popular commercial songs
- Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
- Songs that play during moving scenes. A collection of classic tracks that evoke deep emotion.
- A deeply moving song that resonates with the heart. A stylish collection of Japanese music.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
Emotion-stirring songs featured in commercials: moving masterpieces (51–60)
plateauSakanakushon
The commercial that’s been making waves because Sakanaction wrote an original song for it—Santen Pharmaceutical’s Sante FX “Yes, Those Eyes” (Accompaniment) version—tells the story of a dancer striving toward their dream, with Plateau playing in the background.
The encouraging lyrics perfectly match the narrative.
Sakura, flutterSazan Ōrusutāzu
The announcement commercial for the Southern All Stars feature streaming on U-NEXT uses “Sakura, Hirari.” It’s a digital-only single released in January 2025.
The lyrics are said to sing of the feelings of earthquake victims, and while they convey pain and sorrow, they also evoke a sense of strength and hope to move forward again.
Its beautiful, warm, spring-like imagery is also captivating, making it a heartwarming song.
Letter to YouSuga Shikao
Suga Shikao’s songs, which convey deep empathy and gratitude, resonate profoundly with listeners.
This piece was written specifically for RebaWell’s commercial, “Turning the Days Up to Today Into Strength.” Its lyrics encourage us to “try using the courage within our hearts for someone else,” perhaps giving us a nudge to be kinder to others.
Released digitally in June 2024, the song is also included on the album Acoustic Soul 2014–2024.
Suga Shikao’s beautifully emotional vocals carry the message straight to the depths of the listener’s heart.
Why not give it a listen when you want to reflect on someone special?
Anthem of CounterattackRyukku to soine gohan
This is a commercial promoting THINK Blood Donation, a Japanese Red Cross initiative encouraging people to consider donating blood.
It portrays different ways people relate to blood donation, such as a woman who bravely donated for the first time and a busy man who hasn’t been able to donate recently.
The song used is ‘Hangekiteki Sanka’ by Ryuku to Soinnegohan, and its light, upbeat band sound enhances the positive image of blood donation.
Moving songs featured in commercials. Masterpieces that stir the heart (61–70)
In the Great Sky and on the Vast EarthMatsuyama Chiharu
Set against the majestic nature of Hokkaido, this gem of a masterpiece sings of a powerful way of life.
Its lyrics, which stress the importance of continuing to look forward even while facing the setbacks and hardships everyone experiences at least once, are filled with the unique depth of insight and warmth characteristic of Chiharu Matsuyama.
Especially in moments when your heart feels like it might break, the song embodies the will to seize happiness with your own hands, gently giving listeners a reassuring push forward.
Included on the June 1977 album “Kimi no Tame ni Tsukutta Uta” (A Song Made for You), it was later featured as an insert song in the Fuji TV drama “The Ugly Duckling” and used in a Snow Brand Milk Products commercial.
This is a song to hear when you stand at a crossroads in life or are about to take a new step.
Matsuyama’s clear, pure voice will surely kindle a light of courage and hope in your heart.
lightKotone
Tohoku Electric Power’s summer energy-saving campaign “Thinking of Someone, Thinking of Tomorrow” encourages effortless power conservation for the sake of those who need our limited energy.
A series of scenes captures unassuming, everyday moments as they unfold.
The commercial is brought to life by “Light,” sung by Kotone, whose clear, straight-to-the-heart vocals help the message reach many people.
dearestFukuyama Masaharu
This is a ballad about parting with someone precious.
Released under KOH+, the duo of Masaharu Fukuyama and Kou Shibasaki, it was later self-covered by Fukuyama.
The song portrays a pure and heartrending love in which one sacrifices oneself to protect a beloved.
Released in October 2008, it gained attention as the theme song for the film “The Devotion of Suspect X.” It was also used in a commercial for Toshiba’s REGZA LCD TVs.
This is a recommended track for those grieving the loss of someone dear or those who wish to give everything for the one they love.