Moving songs featured in commercials: timeless masterpieces that move the heart
Have you ever been watching TV and found yourself unexpectedly captivated by a commercial jingle? You might forget the product, but that melody just won’t leave your head.
Many of you have probably had that experience.
In this article, we’ll introduce plenty of moving CM songs just like that! From tear-jerking masterpieces to nostalgic tunes that bring back memories of days gone by, you’re sure to find tracks that stay with you.
Take your time and give them a listen!
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Moving songs featured in commercials: heart-stirring masterpieces (21–30)
Until dawnUru
This commercial features members of the Red Cross rushing to help people affected by disasters, accidents, and illness, along with Mone Kamishiraishi speaking about the Red Cross with a serious gaze.
It’s a moving spot that shows her nodding firmly, conveying that while one person alone may not be able to help, together we can.
The song playing in the commercial is Uru’s “Yoru ga Akeru Made” (“Until the Night Breaks”), which was reportedly created in tribute to the Red Cross’s activities.
Beautiful worldAimer
This song is striking for Aimer’s heartwarming voice—clear and gentle, as if tenderly embracing feelings kept deep within the heart.
With unforgettable dreams held close, the protagonist spreads their wings toward a vast world, portrayed beautifully through delicate piano tones and a grand string arrangement.
Released in February 2025, the piece was written specifically for an Idemitsu Kosan commercial.
Woven into it are wishes for a hope-filled future and gratitude for the small joys hidden in everyday life, making it a reassuring track that quietly gives a nudge to anyone ready to take a new step forward.
I’m homeDo As Infinity
Released in September 2001, the classic album DEEP FOREST reached No.
1 on the Oricon charts.
The third track on the album, this song by Do As Infinity is also well known as the CM song for Morinaga’s “Organic Cereal.” Its refreshing acoustic guitar tones and warm melody are soothing, and it remains a beloved hidden gem among fans.
The lyrics, which sing about the importance of having a “place to return to” in everyday life, gently sink into the listener’s heart.
Tomiko Van’s tender yet resolute vocals deliver each word with care.
If you listen to it when you come home tired or when you feel nostalgic for your hometown, it will surely bring you peace.
sparkleFuji Kaze
The dance beat, brimming with a pleasant sense of exhilaration, perfectly matches the refreshing feeling of gliding down a snow-white slope.
Released in May 2021, this song by Fujii Kaze is also known for being written specifically for Honda’s VEZEL commercial.
With total streams surpassing 500 million, it’s no wonder it continues to be loved for so long.
The lyrics convey a positive message for life’s journey: to calmly let hardships roll off your back and cherish the sparkling moments of everyday life.
Let the lively rhythm carry you as you freely carve up the slopes, and you’ll feel your heart set free.
It’s also a perfect track to accompany your drive home after a day of snowboarding.
If it isn’t meninjin
I really want you to watch Otsuka Pharmaceutical’s Calorie Mate moving, epic commercial “Today, I Became Captain.” It’s a quintessential youth story packed with the joy and struggles of a student newly chosen as club captain.
After watching, you’ll surely think, “The energy of youth is amazing.” The perfect song for this short film is Ninzin’s “Only I Can.” The lyrics—desperately striving to fulfill one’s responsibilities—tie in with the commercial and are truly tear-jerking.
Lines like “Someday I’ll understand the reason everyone chose me” are fiery, youth-filled phrases that will leave your heart full!
konpeitō (Japanese sugar candy)bebidora
Bebidora’s “Konpeitō” was released in 2025 and was written specifically as the theme song for a Paramount Bed commercial.
Its gentle sound, tinged with a sense of bittersweetness, is striking, and the layered vocals convey emotion with directness.
The lyrics seem to portray the sadness of saying goodbye, and even as they look back on what was gained, the feeling of loneliness is emphasized.
The Paramount Bed commercial that uses this song reflects on the company’s history and expresses a desire to continue supporting people.
Sunny with occasional cloudsSukima Suichi
The 2025 Black Friday sale commercial for Sports Depot and Alpen featured Sukima Switch’s “Hare Tokidoki Kumo.” Released in 2011, this song depicts the bond with a loved one.
Its lyrics, which express a desire to cherish the ordinary days spent together and to continue savoring them in the future, make it perfect for weddings.
When you decide to spend your life with someone special, listening to this song will surely move you to tears with happiness and emotion.
