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A wonderful, moving song

Moving songs featured in commercials: timeless masterpieces that move the heart

Have you ever been watching TV and found yourself unexpectedly captivated by a commercial jingle? You might forget the product, but that melody just won’t leave your head.

Many of you have probably had that experience.

In this article, we’ll introduce plenty of moving CM songs just like that! From tear-jerking masterpieces to nostalgic tunes that bring back memories of days gone by, you’re sure to find tracks that stay with you.

Take your time and give them a listen!

Moving songs featured in commercials: masterpieces that move the heart (41–50)

PhotographEXILE ATSUSHI feat. Tokyo Sukaparadaisu Ookesutora Hoon Sekushon

EXILE ATSUSHI feat. Tokyo Ska Paradise Orchestra Horn Section 'Photograph' 2023 Summer High School Baseball Cheer Song / 'Netto Koshien' Theme Song
PhotographEXILE ATSUSHI feat. Tokyo Sukaparadaisu Ookesutora Hoon Sekushon

We’d like to introduce “Photograph,” the song that creates a moving atmosphere in the Heat of Koshien × GEORGIA commercial.

The track is by EXILE ATSUSHI feat.

Tokyo Ska Paradise Orchestra Horn Section.

As the unit name suggests, it’s a collaboration between a singer and a band that represent Japan.

The lyrics are like a cheer for high school baseball players sweating it out at Koshien.

The commercial themed around Koshien is a must-see, of course, and so is the music video, which was also filmed at Koshien.

Emotion-stirring songs featured in commercials: moving masterpieces (51–60)

No Promises to KeepLoren Allred

The Game Awards: “No Promises To Keep” Performance from Final Fantasy VII Rebirth with Loren Allred
No Promises to KeepLoren Allred
FINAL FANTASY VII REBIRTH TV Commercial: Battle & Field Edition
FINAL FANTASY VII REBIRTH TV commercial — Story version

This is a commercial for FINAL FANTASY VII REBIRTH, which is being released for PlayStation 5.

The “Battle & Field” version highlights battle scenes, while the “Story” version presents the game’s narrative in a movie-trailer style with stunning visuals.

The “Story” version also features No Promises to Keep, sung by Lauren Allred.

The song was composed by the legendary game music composer Nobuo Uematsu and crafted into a moving ballad.

My Past Life, Many Lifetimes AgoRADWIMPS

RADWIMPS – Zenzenzense (movie ver.) [Official Music Video]
My Past Life, Many Lifetimes AgoRADWIMPS

This commercial, featuring Ayami Nakajo dressed in attire reminiscent of early modern European nobility, is for Kirin’s Gogo no Koucha (Afternoon Tea).

It portrays her reflecting on the connections between people that have been woven together with tea since the birth of afternoon tea culture, depicting what the CM’s title calls “What Tea Has Connected.” The background music is an orchestral arrangement of RADWIMPS’ “Zenzenzense,” which beautifully expresses one of the commercial’s themes: transcending time.

We againSG

Us, Again – SG (Official Lyric Video)
We againSG

A gem of a song filled with the ache of parting and a wish for reunion.

With SG’s expansive, clear vocals and a rhythmic sound, it deftly conveys treasured memories shared together, the loneliness of farewell, and the anticipation of meeting again in the future.

Since its release in April 2021, it has continued to capture many hearts, and in November 2024 it was featured in a Calorie Mate commercial supporting exam-takers.

This piece is perfect for anyone setting off on their own path while holding close the time spent with dear friends.

Sing it with heartfelt emotion, and it will surely offer gentle comfort to those who listen.

Let’s go see (someone).UA

UA – Let's Go Meet (Official Audio)
Let's go see (someone).UA

Speaking of summer vacation, it’s the perfect time for going home or traveling, and I imagine many people plan trips just to go see someone.

This commercial embodies JR East’s wish to support people who go to meet others.

You can really feel human connections in elements like Kento Kaku’s expression as he gazes out the train window and the joyful faces of those reunited.

The CM song is UA’s “Ai ni Ikou” (“Let’s Go See Each Other”).

Its brilliant sound, incorporating brass instruments, and the resounding vocals vividly evoke the excitement and joy of being able to meet.

mabatakiVaundy

mabataki / Vaundy:MUSIC VIDEO
mabatakiVaundy
#Youth Time Trip | Vaundy × DOCOMO Youth Support Movie

Among NTT Docomo’s commercials, the Youth Support Movie series is especially popular.

In the version released in the summer of 2023, each person answers the question, “What did you leave undone in your high school life during the COVID-19 pandemic?” by naming something they wanted to do but couldn’t—and then they go and do it.

The smiles of the young people featured are dazzling, and every scene in the ad radiates pure youth.

It’s a commercial that warms your heart just by watching it.

The BGM features singer-songwriter Vaundy’s “mabataki.” The lyrics, which calmly speak of a world full of compassion, are striking and deeply moving.

Friendship, you know,Ketsumeishi

Using footage focused on shoes to brilliantly depict the youthful days of student life, this is a commercial from ABC-Mart.

The visuals capture students immersed in sports and dance in a sparkling light, resulting in something that warms your heart just by watching.

What makes it even more stirring is the BGM: Ketsumeishi’s “Yūjō tte Yatsu wa” (“That Thing Called Friendship”).

Its mid-tempo track and lyrics celebrating the beauty of youth are truly captivating.

For students, it’s the perfect friendship song that lets you feel the importance of the present moment in the midst of your youth; for adults, it evokes fond nostalgia for the youthful days you once spent.