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A wonderful, moving song

Moving songs featured in commercials: timeless masterpieces that move the heart

Have you ever been watching TV and found yourself unexpectedly captivated by a commercial jingle? You might forget the product, but that melody just won’t leave your head.

Many of you have probably had that experience.

In this article, we’ll introduce plenty of moving CM songs just like that! From tear-jerking masterpieces to nostalgic tunes that bring back memories of days gone by, you’re sure to find tracks that stay with you.

Take your time and give them a listen!

Moving songs featured in commercials: masterpieces that move the heart (41–50)

WINDING ROADAyaka × Kobukuro

Kobukuro – WINDING ROAD (Ayaka × Kobukuro)
WINDING ROADAyaka × Kobukuro

This is a song by Ayaka and Kobukuro, widely loved as the theme for the Nissan Cube commercial, that sings of life’s hardships and hopes.

It gently conveys the courage to push forward along life’s winding road and the hope for a small light waiting ahead.

With deep messages about the importance of loving something with an honest heart, and the new possibilities that appear when you let go of attachments and open your heart, this work became a major hit upon its release in February 2007, reaching No.

2 on the Oricon Weekly Chart.

When facing difficulties or taking a new step forward, it will quietly give you a push and guide you toward joy.

White LoversKuwata Keisuke

Keisuke Kuwata – Shiroi Koibitotachi (Full ver.)
White LoversKuwata Keisuke

It is a lyrical ballad that depicts the bittersweet feelings of love in winter.

Released in October 2001, it is a work by Keisuke Kuwata themed around the winter season.

Rather than simply mourning a love that has passed, it also carries a sense of celebrating the memories of love, portraying warm emotions alongside scenes of a city blanketed in falling snow.

It was used as the theme song for Coca-Cola’s “No Reason” campaign commercial, and later featured in UNIQLO’s “LifeWear” commercial, earning affection from a wide audience.

It is a heartwarming song to listen to when you want to heal a heart hurt by love or reflect on cherished memories.

The Takano Yuri Beauty Clinic commercial “My Vanilla,” which became a hot topic for featuring Tomoka Kurotani swimming nude in a pool and GACKT gently lifting her up, was both sensual and breathtakingly beautiful—truly striking.

Their utterly unembellished presence didn’t feel lewd at all; instead, I found myself simply captivated by the beauty of their physiques.

It blended perfectly with GACKT’s “Vanilla,” which served as the CM song, its seductive lyrics and Latin-tinged vibe matching the mood flawlessly.

It’s the kind of commercial you can watch over and over again.

Wingsmilet

It’s a song where milet stands before a piano and sings powerfully, evoking the energy of human connection.

Because the sound is simple, her uniquely resonant voice is strongly emphasized, conveying warmth and strength directly.

“Wings,” as mentioned in the title, is a major theme of the lyrics, expressing a positive feeling that even if you can’t take off on your own, supporting each other can make bigger dreams come true.

The overlap between Idemitsu Kosan’s stance—highlighted in the commercial—of valuing resource circulation, and the song’s portrayal of human connection creates an image that teaches the importance of mutual support.

No more cryElefanto Kashimashi

The song “No more cry,” released in 2023 to mark the 35th anniversary of their debut.

Before the audio release, it was featured as the background music for a Sekisui Chemical brand commercial, and fans who heard the song must have been even more eager for the official release.

A track where Hiroji Miyamoto’s masculine, powerful vocals shine over a simple band sound.

The sense of being “pushed forward,” conveyed by both the title and the lyrics, is especially appealing, making it a song that will surely become a source of support for many listeners.

Original songSogabe Keiichi

Nishimatsuya’s commercial “Now’s the Time for Everyone to Support Child-Rearing” overflows with a gentle warmth that, for some reason, makes you tear up little by little.

The song playing in the ad is an original track written by Keiichi Sokabe specifically for this CM.

It’s a bright, perfectly fitting, uplifting tune that crosses gender and generations to cheer on dads and moms working hard to raise their kids, and it makes you feel a wonderful future.

It’s a piece that suits the CM’s sense of human connection and warmth beautifully.

Original songYanagita Shusaku

In the Nivea commercial, known for its skincare products, scenes show people applying Nivea cream to the skin of loved ones—friends, family, and partners.

It’s a heartwarming presentation that conveys the commercial’s title and theme, “I want to protect you forever.” The BGM features an original song with vocals by Shusaku Yanagida from the band Kami wa Saikoro wo Furanai.

His smoky voice resonates warmly.

It’s a lovely track that focuses on the commercial’s message of “wanting to protect.”

The Last Rose Of Summer

Set against footage of the Southern Alps and the Hakushu Distillery, this is a commercial for Suntory’s Hakushu whisky.

In a calm, measured narration, it introduces the brand’s dedication to whisky-making.

The background music is the Irish folk song “The Last Rose of Summer,” whose gentle, soothing warmth perfectly matches the mood of the commercial.