Moving songs featured in commercials: timeless masterpieces that move the heart
Have you ever been watching TV and found yourself unexpectedly captivated by a commercial jingle? You might forget the product, but that melody just won’t leave your head.
Many of you have probably had that experience.
In this article, we’ll introduce plenty of moving CM songs just like that! From tear-jerking masterpieces to nostalgic tunes that bring back memories of days gone by, you’re sure to find tracks that stay with you.
Take your time and give them a listen!
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- Tearjerker: Moving and Heartwarming Masterpieces of Commercial Jingles and Songs
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- A deeply moving song that resonates with the heart. A stylish collection of Japanese music.
- Heartwarming nostalgic commercial jingles: a special collection of timeless hits that take you back.
Touching songs featured in commercials: moving masterpieces (11–20)
plateauSakanakushon
Sakanaction’s “Plateau” was released in 2023 and is included on the album Adapt.
The way the sound gradually expands while a busy rhythm ticks away is striking, creating a unique sense of weightlessness.
I’m drawn to how it leans forward into its mysterious atmosphere—with elusive rhythms and a tense worldview.
As a commercial song, it was used in the Sante FX eye drops ad, where the concept of a new world opening up is overlapped with the effect of the eye drops.
Shine a light on me so much that it leaves me bewildered.Sambomasutā
Sambomaster’s “Tomadou Hodo ni Terashite Kure” was released in 2025 and is a song that strongly conveys a message of encouragement.
Its driving rhythm and layered, airy guitar tones are striking, evoking a tenderness within its power.
The message that everyone deserves to be happy and that we should make our lives shine clearly delivers courage.
The song was used in Sapporo Black Label’s commercial as the theme for the “Adult Elevator” campaign, and through Sambomaster’s powerful performance, it invites reflection on what it means to be an adult.
How could I possibly know?Vaundy
Vaundy’s “Boku ni wa Doushite Wakarun Darou” is set for release in 2025, a song that feels gentle yet carries a sense of urgency.
It begins quietly, as if murmuring one’s feelings, gradually building in power, and the strings that join toward the chorus create a poignant tension.
The expressive portrayal of emotions—regret, setbacks, and other forms of suffering—is striking, and the way these are depicted with touches of dreamlike language also conveys a sense of anxiety whose true nature is unclear.
The song has been selected for a Sony Life commercial featuring Tori Matsuzaka, presenting a message of moving forward with a positive attitude.
Precisely because the bright visuals overlap with a song infused with unease, it evokes an image of striving to overcome hardship.
The shape of happinessSon Shigyon
Sung Si-kyung’s “Shiawase no Katachi” is set for release in 2025, a song that conveys gentleness with compelling strength.
The sound centers on a piano-led, calm progression, gradually adding orchestral and guitar tones toward the chorus to create a grand, powerful feel.
The lyrics savor the joy of spending time with a loved one, portraying deep affection.
The song is used in a commercial for Co-op Kyosai, specifically one about applying before a child’s birth, reflecting the value placed on caring for children.
go to meet (someone)Oda Kazumasa
Kazumasa Oda’s “Ai ni Iku” (I’m Going to See You) was released in 2018 and was created as the theme song for Fuji TV’s Mezamashi TV.
It’s a refreshing, morning-evoking track with an overall gentle feel.
The lyrics portray the desire to go see someone dear, and even the act of trying to convey that feeling radiates happiness.
The song was also used in a Meiji Yasuda commercial, aligning with the message of supporting people’s happiness through various services, including insurance.
I Want to Protect You ~Magic of a Touch~NEW!kurisu haato
In the ordinary days spent with our children, aren’t there moments when our hearts suddenly swell with tenderness? The compassion we feel for those dearest to us right by our side, and the love conveyed through touch, are sung with a warm voice.
Originally included on the album “Heart Song -Special Edition-” released in September 2013, the song was later featured on a single released in February 2014.
It was also used in a Nivea commercial, perfectly aligning with the brand’s worldview of protecting families.
Chris Hart’s vocals evoke the warmth of everyday life.
It’s perfect for quietly listening while gazing at your sleeping child at night.
Moving songs featured in commercials: heart-stirring masterpieces (21–30)
Original songAn Sarī
This commercial depicts, through animation, the suffering of children with pediatric cancer and their families, and conveys Aflac’s commitment to supporting their efforts.
The phrase “You are not alone” is key, expressing the warmth of people and the idea that working together and supporting one another gives us the strength to overcome hardship.
Further highlighting the warm atmosphere shown in the visuals is the song performed by Ann Sally.
Gentle, piano-centered instrumentation is layered with a conversational singing voice, again expressing a posture of closeness and support.