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A wonderful, moving song

Moving songs featured in commercials: timeless masterpieces that move the heart

Have you ever been watching TV and found yourself unexpectedly captivated by a commercial jingle? You might forget the product, but that melody just won’t leave your head.

Many of you have probably had that experience.

In this article, we’ll introduce plenty of moving CM songs just like that! From tear-jerking masterpieces to nostalgic tunes that bring back memories of days gone by, you’re sure to find tracks that stay with you.

Take your time and give them a listen!

Touching songs featured in commercials: moving masterpieces (11–20)

How could I possibly know?Vaundy

How Do I Know (Theme Song for TV Asahi Thursday Drama 'PJ ~Air Rescue Squadron~') / Vaundy: Music Video
How could I possibly know?Vaundy
Sony Life Corporate CM “Let’s Cherish Our Purpose in Life.” 30-Second Version

Vaundy’s “Boku ni wa Doushite Wakarun Darou” is set for release in 2025, a song that feels gentle yet carries a sense of urgency.

It begins quietly, as if murmuring one’s feelings, gradually building in power, and the strings that join toward the chorus create a poignant tension.

The expressive portrayal of emotions—regret, setbacks, and other forms of suffering—is striking, and the way these are depicted with touches of dreamlike language also conveys a sense of anxiety whose true nature is unclear.

The song has been selected for a Sony Life commercial featuring Tori Matsuzaka, presenting a message of moving forward with a positive attitude.

Precisely because the bright visuals overlap with a song infused with unease, it evokes an image of striving to overcome hardship.

The shape of happinessSon Shigyon

25 TV commercial: Pre-birth application – Philosophy version (30 seconds)

Sung Si-kyung’s “Shiawase no Katachi” is set for release in 2025, a song that conveys gentleness with compelling strength.

The sound centers on a piano-led, calm progression, gradually adding orchestral and guitar tones toward the chorus to create a grand, powerful feel.

The lyrics savor the joy of spending time with a loved one, portraying deep affection.

The song is used in a commercial for Co-op Kyosai, specifically one about applying before a child’s birth, reflecting the value placed on caring for children.

All good!Kaneyori Masaru

Kaneyori Masaru [Everything’s Alright!] Music Video
All good!Kaneyori Masaru
What is that thing called “crying to feel better”? | Prime Video

Kaneyori Masaru’s “Zenbu All Right!” is set to be released in 2025 and is a song that conveys positive feelings straight from the heart.

The bright, band-driven sound is layered with vocals that evoke smiling faces, giving a powerful push to anyone moving forward.

The lyrics express a message of “things will work out—believe in yourself and keep going,” offering encouragement to those who are trying their best.

As a commercial song, it’s featured in an Amazon Prime ad, where an exchange between two women conveys the idea that Prime Video lets you experience moving, emotional moments.

Shine a light on me so much that it leaves me bewildered.Sambomasutā

Sambomaster unveils new song “Tomadou Hodo ni Terashite Kure”! Sapporo Draft Beer Black Label TV commercial “Adult Elevator” series, installment No. 47

Sambomaster’s “Tomadou Hodo ni Terashite Kure” was released in 2025 and is a song that strongly conveys a message of encouragement.

Its driving rhythm and layered, airy guitar tones are striking, evoking a tenderness within its power.

The message that everyone deserves to be happy and that we should make our lives shine clearly delivers courage.

The song was used in Sapporo Black Label’s commercial as the theme for the “Adult Elevator” campaign, and through Sambomaster’s powerful performance, it invites reflection on what it means to be an adult.

I’m homeNEW!Do As Infinity

Released in September 2001, the classic album DEEP FOREST reached No.

1 on the Oricon charts.

The third track on the album, this song by Do As Infinity is also well known as the CM song for Morinaga’s “Organic Cereal.” Its refreshing acoustic guitar tones and warm melody are soothing, and it remains a beloved hidden gem among fans.

The lyrics, which sing about the importance of having a “place to return to” in everyday life, gently sink into the listener’s heart.

Tomiko Van’s tender yet resolute vocals deliver each word with care.

If you listen to it when you come home tired or when you feel nostalgic for your hometown, it will surely bring you peace.

sparkleNEW!Fuji Kaze

Fujii Kaze – Kirari (Official Video)
sparkleNEW!Fuji Kaze

The dance beat, brimming with a pleasant sense of exhilaration, perfectly matches the refreshing feeling of gliding down a snow-white slope.

Released in May 2021, this song by Fujii Kaze is also known for being written specifically for Honda’s VEZEL commercial.

With total streams surpassing 500 million, it’s no wonder it continues to be loved for so long.

The lyrics convey a positive message for life’s journey: to calmly let hardships roll off your back and cherish the sparkling moments of everyday life.

Let the lively rhythm carry you as you freely carve up the slopes, and you’ll feel your heart set free.

It’s also a perfect track to accompany your drive home after a day of snowboarding.

Moving songs featured in commercials: heart-stirring masterpieces (21–30)

Beautiful worldAimer

Aimer “Beautiful World” Lyric Video
Beautiful worldAimer
Idemitsu Kosan Commercial “Light of Apollo” 30 seconds

This song is striking for Aimer’s heartwarming voice—clear and gentle, as if tenderly embracing feelings kept deep within the heart.

With unforgettable dreams held close, the protagonist spreads their wings toward a vast world, portrayed beautifully through delicate piano tones and a grand string arrangement.

Released in February 2025, the piece was written specifically for an Idemitsu Kosan commercial.

Woven into it are wishes for a hope-filled future and gratitude for the small joys hidden in everyday life, making it a reassuring track that quietly gives a nudge to anyone ready to take a new step forward.