Summary of GU commercials: appealing casts and direction that capture the latest trends.
GU is a casual brand operated by Fast Retailing, the company behind Uniqlo.
With trendy clothing at accessible prices, it’s especially popular among younger generations.
Many of you reading this have probably shopped at GU before.
Speaking of GU commercials, they’re known for stylish spots featuring popular models and actors.
In this article, we’ll also introduce the latest commercials, so keep an eye on both the cast and the direction as you read.
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GU commercial roundup: Trend-savvy casts and direction are the appeal (1–10)
GU “KIDS SUMMER LOOK” Edition
This is a GU commercial showing children happily playing while wearing clothes they chose themselves.
The children’s smiles leave a strong impression.
The ad effectively conveys the fun of choosing outfits and the brand’s wide range of products.
GU “Stylish to Show, Functional Innerwear—New Arrival”
This commercial featuring women skateboarding is for GU’s innerwear.
It introduces stylish T-shirts and camisoles that look great worn on their own or as inner layers.
The outfits worn by the women in the ad, including Rikako Yagi, look really cool, don’t they?
GU “Men’s Heavyweight Sweat Collection” VersionShuzo Ohira, THE D Soraki, Uta
This commercial introduces variations of heavyweight sweatshirts, highlighting their relaxed and stylish look.
By depicting different everyday scenarios, it effectively conveys that there are fits and colors to match each one.
Since the sweatshirts are worn in scenes of departures, dancing, and singing, their ease of movement also comes through clearly.
GU commercial roundup: Trend-savvy casts and direction are the appeal (11–20)
GU: Slip it on with ease! Put it on for summer! Summer Pull-On PantsAyami Nakajo
This commercial showcases the appeal of GU’s Summer Pull-On Pants through Ayami Nakajo, making them perfect for summer outings.
In front of a mirror, she puts on the Summer Pull-On Pants and considers what to pair them with, highlighting their versatility and ease of use through different styling options.
The bright atmosphere and her smiling as she plans her outfits emphasize the uplifting feeling of summer.
GU “Mori-sode & Nuki-eri” VersionAyami Nakajo, Yuki Uchida
This commercial features Ayami Nakajo and Yuki Uchida dressed in GU fashion, showing off a dance that conveys both the look and ease of movement.
By nailing even the comical choreography, it highlights the comfort of the cleverly designed tops, while their serious expressions also inspire confidence in the style.
The song that underscores the lightness of the dance is M.C.
Hammer’s “U Can’t Touch This.” With its powerful, driving beat, this dance track’s structure—centered on the instrumental with interjected vocal phrases—makes the rhythm stand out even more.
GU Pleated Skirt: ‘Arale in a Skirt!?’ EditionAyami Nakajo, Yuki Uchida, Kengo Kora
This commercial features Ayami Nakajo playing Arale-chan, wearing a skirt and moving with a lively flair to showcase a striking contrast from her usual look.
It conveys that even people who don’t normally wear skirts can easily try them and project a different, more glamorous image.
It also highlights how one’s expression changes when wearing a skirt, suggesting that switching up your outfit now and then might be a good way to change your mood.
GU “Marshmallow-Feel Winter Has Arrived”Rikako Yagi
This commercial introduces GU’s Marshmallow Feel, which features an irresistibly soft, fluffy texture, promoting it as a piece that brightens up the winter season.
It also highlights the design with ears, emphasizing its cuteness while clearly conveying that it keeps you warm.
The smiling wearers are another key point, strongly appealing to the idea that the design and functionality help create enjoyable moments.