Summary of GU commercials: appealing casts and direction that capture the latest trends.
GU is a casual brand operated by Fast Retailing, the company behind Uniqlo.
With trendy clothing at accessible prices, it’s especially popular among younger generations.
Many of you reading this have probably shopped at GU before.
Speaking of GU commercials, they’re known for stylish spots featuring popular models and actors.
In this article, we’ll also introduce the latest commercials, so keep an eye on both the cast and the direction as you read.
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GU commercial roundup: Trend-savvy casts and direction are the appeal (1–10)
GU “Men’s Heavyweight Sweat Collection” VersionShuzo Ohira, THE D Soraki, Uta
This commercial introduces variations of heavyweight sweatshirts, highlighting their relaxed and stylish look.
By depicting different everyday scenarios, it effectively conveys that there are fits and colors to match each one.
Since the sweatshirts are worn in scenes of departures, dancing, and singing, their ease of movement also comes through clearly.
GU “KIDS SUMMER LOOK” Edition
This is a GU commercial showing children happily playing while wearing clothes they chose themselves.
The children’s smiles leave a strong impression.
The ad effectively conveys the fun of choosing outfits and the brand’s wide range of products.
GU “Marshmallow Feel That Makes You Want to Hug Tight”
By using fluffy marshmallow-like material, the “Marshmallow Feel” series is appealing for its pleasant touch and warmth, and the “So Cuddly You’ll Want to Hug It” version introduces the lineup.
It highlights the wide range of products and how irresistibly soft they feel—enough to make you want to squeeze them.
Many viewers who saw this commercial probably thought, “I want to touch it!”
GU commercial roundup: Trend-savvy casts and direction are the appeal (11–20)
GU ‘Heat Padded Amazing Warmth’ VersionMizuki Kayashima, Shuzo Ohira
The GU commercial titled “HEAT PADDED Amazing Warmth.” This piece features Mizuki Kayashima and Shuzo Ohira, showcasing the product’s stylish looks.
It also clearly explains the functional aspects.
GU Pleated Skirt: ‘Arale in a Skirt!?’ EditionAyami Nakajo, Yuki Uchida, Kengo Kora
This commercial features Ayami Nakajo playing Arale-chan, wearing a skirt and moving with a lively flair to showcase a striking contrast from her usual look.
It conveys that even people who don’t normally wear skirts can easily try them and project a different, more glamorous image.
It also highlights how one’s expression changes when wearing a skirt, suggesting that switching up your outfit now and then might be a good way to change your mood.
GU “Marshmallow-Feel Winter Has Arrived”Rikako Yagi
This commercial introduces GU’s Marshmallow Feel, which features an irresistibly soft, fluffy texture, promoting it as a piece that brightens up the winter season.
It also highlights the design with ears, emphasizing its cuteness while clearly conveying that it keeps you warm.
The smiling wearers are another key point, strongly appealing to the idea that the design and functionality help create enjoyable moments.
GU: Slip it on with ease! Put it on for summer! Summer Pull-On PantsAyami Nakajo
This commercial showcases the appeal of GU’s Summer Pull-On Pants through Ayami Nakajo, making them perfect for summer outings.
In front of a mirror, she puts on the Summer Pull-On Pants and considers what to pair them with, highlighting their versatility and ease of use through different styling options.
The bright atmosphere and her smiling as she plans her outfits emphasize the uplifting feeling of summer.