Summary of GU commercials: appealing casts and direction that capture the latest trends.
GU is a casual brand operated by Fast Retailing, the company behind Uniqlo.
With trendy clothing at accessible prices, it’s especially popular among younger generations.
Many of you reading this have probably shopped at GU before.
Speaking of GU commercials, they’re known for stylish spots featuring popular models and actors.
In this article, we’ll also introduce the latest commercials, so keep an eye on both the cast and the direction as you read.
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GU commercial roundup: trend-savvy casts and direction are the appeal (21–30)
GU: “Just by wearing them, you’ll get a modern vibe. Parachute pants you’ll want to own at least one pair of.”
This is a commercial that conveys the comfort and distinctive softness of GU’s parachute pants.
The visuals emphasize not only their functionality that doesn’t restrict movement, but also the puffed silhouette when they catch the wind.
The music used is “Like This” by NICK AM, a DJ, and its distinctive sense of weightless float is striking.
That floating sound seems to accentuate the soft, wind-catching structure of the parachute pants.
