GU is a casual brand operated by Fast Retailing, the company behind Uniqlo.
With trendy clothing at accessible prices, it’s especially popular among younger generations.
Many of you reading this have probably shopped at GU before.
Speaking of GU commercials, they’re known for stylish spots featuring popular models and actors.
In this article, we’ll also introduce the latest commercials, so keep an eye on both the cast and the direction as you read.
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GU commercial roundup: Trend-savvy casts and direction are the appeal (1–10)
GU ‘New Denim style’ version
This is a stylish commercial introducing GU’s denim items.
In sleek visuals, foreign models showcase denim in a variety of styles.
Matching the overall mood of the ad, an instrumental track with a groovy, standout bass line is also memorable.
GU “HEAT PADDED OUTERWEAR” Episode
A commercial titled “HEAT PADDED OUTERWEAR” introduces outerwear from GU’s Heat Padded series.
It depicts people spending time actively outdoors, emphasizing the series’ features of being lightweight and warm.
The affordable price is also shown, conveying GU’s appeal of being budget-friendly and easy to use.
GU GU Thanksgiving Festival ‘Manami Enosawa & Kei Hojo’ Version / ‘NICO & Kota Okada’ Version / ‘Mizuki Kayashima & Yudzumi Shintani’ VersionManami Enosawa, Kei Hojo, NICO, Kota Okada, Mizuki Kayashima, Yuzumi Shintani
This commercial introduces the GU Thanksgiving Sale, where you can get popular items at great prices, while also suggesting that you might find the perfect outfit for a day out.
It portrays two pairs—Manami Enosawa with Kei Hojo, and NICO with Kota Okada—planning winter outings, highlighting how warm clothing leads to enjoyable winter moments.
The song that further accentuates the casually happy everyday life depicted in the visuals is Koyuki Ura’s “Long Long Highway.” The energetic band sound layered with vocals that verge on nonchalant evokes an image of moving forward while staying relaxed.
GU “WOMEN Slim Flared Jeans” Ad
This is an introductory commercial for women’s slim flare jeans.
There’s no narration; instead, it quickly cuts between shots of models wearing the jeans.
It’s a simple production that straightforwardly makes you think, “So cool! I want to try them on!”
GU “Marshmallow Feel That Makes You Want to Hug Tight”
By using fluffy marshmallow-like material, the “Marshmallow Feel” series is appealing for its pleasant touch and warmth, and the “So Cuddly You’ll Want to Hug It” version introduces the lineup.
It highlights the wide range of products and how irresistibly soft they feel—enough to make you want to squeeze them.
Many viewers who saw this commercial probably thought, “I want to touch it!”
GU MANIA LEADER ‘Kaneya Maria’ EditionMari An Kanaya
This GU commercial features Mari An Kanaya, a member of GENIC who is also active as a model.
As she talks about what fashion means to her, footage plays in the background showing her dressed in various outfits.
The refined visuals make for a very cool commercial.
GU “LOW WAIST / Brazilian-Bikothian” AdAyami Nakajo, Mio Imada
This is a commercial introducing GU’s low-waist baggy pants, emphasizing how the low rise flatters the hips and waist.
It features Ayami Nakajo and Mio Imada performing as a duo, and their light, breezy vibe clearly conveys how easy the pants are to wear.
Not only the two of them, but also the people in the background are wearing low-waist baggy pants in various colors, highlighting the wide range of options.