Summary of GU commercials: appealing casts and direction that capture the latest trends.
GU is a casual brand operated by Fast Retailing, the company behind Uniqlo.
With trendy clothing at accessible prices, it’s especially popular among younger generations.
Many of you reading this have probably shopped at GU before.
Speaking of GU commercials, they’re known for stylish spots featuring popular models and actors.
In this article, we’ll also introduce the latest commercials, so keep an eye on both the cast and the direction as you read.
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GU commercial roundup: trend-savvy casts and direction are the appeal (21–30)
GU “A style-boosting dress that makes you look beautiful”
This commercial introduces dresses from GU, highlighting their beautiful silhouette that’s perfect for summer.
It also shows that they can be worn on their own or as a light layer, conveying how easy they are to style to suit different looks.
The fresh visuals showcase various combinations, reinforcing the impression of excellent breathability.
GU “Uniform” VersionAyami Nakajo, Kazuhiro Koyabu
It’s a comedic commercial featuring Ayami Nakajo and her friends venting about their distinctive silver uniforms, and Captain Chitose Koyabu pushing back against them.
Their complaints—that the uniforms are badly designed and don’t even fit—highlight just how great the GU clothes they wore on Earth were by comparison.
The key point is that GU is portrayed as the opposite of a uniform: easy to wear yet stylish.
GU: “Super warm with heat-generating fibers! Switch to GU’s Style Heat this winter.”
This commercial introduces GU’s Style Heat, which features practical functions useful in winter—such as moisture-absorbing heat generation and heat retention—through dynamic animation.
While clearly depicting the underlying principles, it also effectively conveys warmth through the animation’s color palette.
The powerful animation of someone walking straight ahead strongly communicates the product’s effectiveness and reliability.
GU Style Heat: “Warm with heat-generating fibers—make cold‑day fashion more free”Rikako Yagi
This commercial promotes how GU Style Heat, made with heat-generating fibers, expands your fashion options on cold days.
It features Rikako Yagi incorporating Style Heat into her outfits, clearly conveying how easy it is to wear thanks to its simple design.
GU ‘Color Active Shorts: Brighten Up Your Summer’
This is a commercial promoting GU’s “Color Active Shorts,” presented with refreshing, dynamic visuals.
It depicts people moving around against a backdrop of blue sky and ocean, evoking a cool, non-restrictive fit that doesn’t hinder movement.
With a simple structure of visuals, sound, and minimal product description, the ease and casualness of the item come through clearly.
GU ‘Easy to wear, easy to move. GU KIDS’ #WidePantsForEveryone’ version
This commercial clearly conveys, through footage of kids wearing them, that GU has introduced cargo pants for children.
Focusing on comfort and ease of movement, it effectively shows—through the dynamic visuals—that the pants don’t restrict kids’ activities.
It’s also appealing that adults and children can enjoy the same fashion together.
GU ‘Period Drama’ VersionAyami Nakajo, Sota Fukushi, Noritake Kinashi
You might think it says “curry bread,” but this commercial calls GU’s 2021 winter “Magnificent Pants” collection “Karei-pan” for short.
In the “Period Drama” version, GU’s main characters Ayami Nakajo and Sota Fukushi appear, along with Noritake Kinashi.
Although it’s set in a historical drama, all the clothing is from GU; the contrast between traditional hairstyles and modern outfits really catches the eye.
Sota Fukushi bursts in stylishly as the “Karei-pan Samurai” during an exchange between Kinashi and Nakajo, only to be met with a deadpan “Who are you?” from both as soon as he strikes a pose.
It’s the kind of commercial that makes you chuckle without thinking.
