A comprehensive introduction to Hyogo Prefecture’s local TV commercials: a collection of ads loved by the community
Have you ever turned on the TV and found a phrase or image that just stuck in your mind? In Hyogo Prefecture, there are many local commercials that residents can’t help but hum along to.
The charm of local commercials lies in the unique atmosphere and familiarity of a place—something you won’t encounter on national broadcasts.
In this article, we’ll be showcasing a wide variety of local commercials from Hyogo.
From nostalgic classics to distinctive ones you may be seeing for the first time, we’ve gathered a broad selection for you to enjoy at your leisure!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- A roundup of local commercials from Osaka Prefecture—all at once. Including those catchy phrases you can’t help but hum.
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- [Famous] Compilation of Local Commercials from Across Japan
- A showcase of local commercials from Ishikawa Prefecture: memorable regional ads
- Nara Prefecture local commercial special: introducing memorable advertisements
- Shiga Prefecture Local Commercial Guide: A Collection of Community-Focused Advertisements
- Local commercials from Fukuoka Prefecture. Memorable local ads.
- Yamaguchi Prefecture local commercial. A company ad that has been airing locally for a long time.
- List of local commercials in Okinawa Prefecture. Classic corporate commercials too
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Mie Prefecture] If you’re a resident, you definitely know these! A nostalgic collection of local commercials
- Local commercials broadcast in Hokkaido
A roundup of Hyogo Prefecture’s local TV commercials. A collection of beloved hometown ads (1–10)
Yamasa Kamaboko
This is a commercial that introduces Yamasasa Kamaboko’s shop “Yumesenkan” in Himeji, Hyogo, with a grand atmosphere.
It first shows clear views of the shop and factory exteriors, then takes us inside to highlight the range of products on offer.
By featuring premium items like gift-ready conger eel kamaboko, it conveys that there’s something for a wide audience to enjoy.
The gentle background music and singing also emphasize a friendly, approachable feel.
Model Tsubame-ya
This commercial, memorable for the phrase “My room is a cockpit,” is for Tsubameya, a model shop that had long been based in the Himeji area.
It has a simple structure—just footage of model trains running with narration added—which is precisely why it makes such a strong impact.
Itami Sangyo
This is a rice commercial from Itami Sangyo, headquartered in Itami City, Hyogo Prefecture.
The commercial promotes how they use their own technology to pack rice deliciously.
Speaking of Itami Sangyo, the sound logo “Ii ne, ii ne, Itami-mai” heard in this ad is quite memorable.
By the way, although Itami Sangyo is strongly associated with rice, they’re involved in various businesses, including energy ventures such as gas and electricity.
A roundup introduction to Hyogo Prefecture’s local commercials. A collection of beloved local ads (11–20)
Harima Shinkin Bank
This is a commercial for Banshu Shinkin Bank, which operates in Hyogo Prefecture.
It features a heartwarming video of children coloring illustrations of cityscapes in Hyogo.
An original song themed around dreams and the future plays in the background, resulting in a commercial filled with hope.
Hyogo Prefecture Silver Human Resources Center AssociationYuuki Tokunaga
This is a commercial for the Hyogo Prefecture Silver Human Resources Center Association featuring Yuuki Tokunaga, an enka singer from Osaka who gained attention on “Chidori no Oni Renchan,” showcasing his singing voice.
It has an impressive structure, with a recruitment narration over Tokunaga’s vocals.
The line “We’re looking for your experience” is lovely and seems likely to resonate with those who are thinking, “I still want to keep working.”
Awajishima Sumoto Onsen Kaigetsukan
This is a promotional commercial introducing the Awajishima resort hotel, Kaigetsukan.
It aired in the late 1980s and really captures the feel of the era.
With confidence, it showcases an extraordinary, satisfying experience—rooms and baths with ocean views, as well as a bar you can enjoy at night.
Eastern Harima Prefectural Citizens BureauHaru Konishi, Rinka Takaoka, Honoka Hata
This commercial from the Higashi-Harima Prefectural Citizens Bureau focuses on Higashi-Harima-chan, a member of HYOGO, an idol group themed around Hyogo Prefecture.
Through HYOGO’s portrayal, it self-deprecatingly notes that Higashi-Harima is less flashy compared to Kobe or Himeji, while energetically promoting its charms.
By personifying the region and presenting it as a drama, it’s easier to empathize—and you can’t help but want to cheer it on!