A comprehensive introduction to Hyogo Prefecture’s local TV commercials: a collection of ads loved by the community
Have you ever turned on the TV and found a phrase or image that just stuck in your mind? In Hyogo Prefecture, there are many local commercials that residents can’t help but hum along to.
The charm of local commercials lies in the unique atmosphere and familiarity of a place—something you won’t encounter on national broadcasts.
In this article, we’ll be showcasing a wide variety of local commercials from Hyogo.
From nostalgic classics to distinctive ones you may be seeing for the first time, we’ve gathered a broad selection for you to enjoy at your leisure!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- A roundup of local commercials from Osaka Prefecture—all at once. Including those catchy phrases you can’t help but hum.NEW!
- A roundup of Kyoto’s local commercials: a special feature of ads you can’t help but keep watchingNEW!
- [Famous] Compilation of Local Commercials from Across Japan
- Nara Prefecture local commercial special: introducing memorable advertisementsNEW!
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Mie Prefecture] If you’re a resident, you definitely know these! A nostalgic collection of local commercials
- Local commercials broadcast in Hokkaido
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Compilation of commercials featuring Kanjani Eight. Also introducing ads in which individual members appear.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- JR commercial roundup. A comprehensive look at commercials where you can see the trains!
- [Panasonic Commercials] A compilation of popular and past commercials
A roundup of Hyogo Prefecture’s local TV commercials. A collection of beloved hometown ads (1–10)
Arima Onsen Hyoe KoyokakuNEW!
This commercial for Hyoe Koyokaku is also very famous as a local ad in the Kansai region.
Many people probably find themselves humming the song, “To Arima Hyoe no Koyokaku.” It’s a great commercial that clearly promotes the delicious cuisine, spacious hot springs, and relaxing atmosphere.
Tojoko Toy KingdomNEW!
For people in Hyogo Prefecture, the commercial for Tojoko Toy Kingdom, a theme park in Kato City, is one of the most familiar ads, isn’t it? The animation featuring the toy kings is cute and popular with children.
And above all, there’s that BGM.
Even if you haven’t seen the lyrics, I’m sure many people can sing along with the tune.
Model Tsubame-yaNEW!
This commercial, memorable for the phrase “My room is a cockpit,” is for Tsubameya, a model shop that had long been based in the Himeji area.
It has a simple structure—just footage of model trains running with narration added—which is precisely why it makes such a strong impact.
A roundup introduction to Hyogo Prefecture’s local commercials. A collection of beloved local ads (11–20)
Hyogo Prefecture Silver Human Resources Center AssociationNEW!Yuuki Tokunaga
This is a commercial for the Hyogo Prefecture Silver Human Resources Center Association featuring Yuuki Tokunaga, an enka singer from Osaka who gained attention on “Chidori no Oni Renchan,” showcasing his singing voice.
It has an impressive structure, with a recruitment narration over Tokunaga’s vocals.
The line “We’re looking for your experience” is lovely and seems likely to resonate with those who are thinking, “I still want to keep working.”
Harima Shinkin BankNEW!
This is a commercial for Banshu Shinkin Bank, which operates in Hyogo Prefecture.
It features a heartwarming video of children coloring illustrations of cityscapes in Hyogo.
An original song themed around dreams and the future plays in the background, resulting in a commercial filled with hope.
Eastern Harima Prefectural Citizens BureauNEW!Haru Konishi, Rinka Takaoka, Honoka Hata
This commercial from the Higashi-Harima Prefectural Citizens Bureau focuses on Higashi-Harima-chan, a member of HYOGO, an idol group themed around Hyogo Prefecture.
Through HYOGO’s portrayal, it self-deprecatingly notes that Higashi-Harima is less flashy compared to Kobe or Himeji, while energetically promoting its charms.
By personifying the region and presenting it as a drama, it’s easier to empathize—and you can’t help but want to cheer it on!
Awajishima Sumoto Onsen KaigetsukanNEW!
This is a promotional commercial introducing the Awajishima resort hotel, Kaigetsukan.
It aired in the late 1980s and really captures the feel of the era.
With confidence, it showcases an extraordinary, satisfying experience—rooms and baths with ocean views, as well as a bar you can enjoy at night.