A comprehensive introduction to Hyogo Prefecture’s local TV commercials: a collection of ads loved by the community

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Have you ever turned on the TV and found a phrase or image that just stuck in your mind? In Hyogo Prefecture, there are many local commercials that residents can’t help but hum along to.

The charm of local commercials lies in the unique atmosphere and familiarity of a place—something you won’t encounter on national broadcasts.

In this article, we’ll be showcasing a wide variety of local commercials from Hyogo.

From nostalgic classics to distinctive ones you may be seeing for the first time, we’ve gathered a broad selection for you to enjoy at your leisure!

A roundup introduction to Hyogo Prefecture’s local commercials. A collection of beloved local ads (11–20)

Hanshin Electric RailwayNEW!

Hanshin Electric Railway commercial

This is a commercial for Hanshin Electric Railway, which connects Osaka and Hyogo.

Along with warm, inviting footage of scenes inside the trains, the CM features an original song by Yukadan that feels calm and comfortable.

It really comes across as a commercial that showcases a rail line supporting the local community.

Raise the rankinglower

Hane Keisuke

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