[iichiko Commercials] Popular and All-Time Commercials Collection [2026]
Iichiko, an authentic shochu known for its catchphrase “The Napoleon of Downtown,” is a popular shochu you can find at convenience stores and supermarkets.
It’s a long-selling product that has been loved for many years, and in fact, TV commercials have been airing since 1986.
There are several series, including ones featuring landscapes from around the world and others with period-drama-style direction, and all of them evoke a sense of nostalgia when you watch them.
In this article, we’ll introduce those past commercials along with the music used in each.
Of course, we’ve also included the latest commercial, so be sure to check it out.
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[iichiko Commercials] Popular and Historical Commercials Compilation [2026] (1–10)
Sanwa Shurui iichiko “Arizona” Version
This is an iichiko commercial that aired on television in 2009.
Throughout the ad, footage of Arizona’s beautiful natural landscapes is used.
The background music is Billy BanBan’s 31st and 32nd single, “Mata Kimi ni Koishiteru” (“Falling in Love with You Again”).
The cover version by enka singer Fuyumi Sakamoto is also well-known.
The brothers’ distinctive, beautiful harmonies and the spacious, dreamlike tone linger in the ear, and many people probably associate this song with iichiko.
It’s one of Billy BanBan’s signature songs, and it’s no surprise it received a third single release in 2010.
Sanwa Shurui iichiko Story Ep. 4: “Where Do Our Hopes Run To?”
The iichiko posters displayed in train stations started being made in 1984, and it’s said that a new one has been created every month.
Now there are reportedly over 500 works, and this is the fourth installment in the series that distills the world of those iichiko posters into a TV commercial.
The spot depicts a story between the protagonist and their carpenter grandfather, and it’s as compelling as a trailer for an animated film.
The BGM is “Tsunagu” by singer-songwriter Sasanomarii, a track written specifically for this commercial, with lyrics that weave a story connected to the content of the ad.
Sanwa Shurui iichiko “2016 Koji Project” EditionGolden Bomber
In the 2016 Koji Project installment, the concept differs from the usual series, featuring members of the popular band Golden Bomber—beloved by younger generations—appearing in period-drama-style costumes.
The music is “Kataomoi de Ii,” sung by Fuyumi Sakamoto.
Originally a Golden Bomber song, it has been elevated into something even more beautiful through Sakamoto’s cover.
The result is surreal: a fusion of refined music and lavish visuals—including the members’ white makeup—creating a mysterious film that stands apart from the usual entries in this series.
[iichiko Commercials] Popular and Historical Commercial Compilation [2026] (11–20)
SANWA SHURUI iichiko Hita Zen-Koji “Hita, Mikuma River” Version
In the 2010 TV commercial for iichiko Hita Zen-Koji, actor Koji Matoba appeared.
The theme was likely a period-drama-style world, with Matoba dressed in traditional attire and riding a ferryboat.
Since the commercial has almost no dialogue, the background music—Fuyumi Sakamoto’s “Zutto Anata ga Suki Deshita”—really stands out.
If you like songs with a mature atmosphere, be sure to check it out.
iichiko by Sanwa Shurui “LIFESAVER” Version
A classic by Billy BanBan used in commercials such as the “LIFESAVER” spot, ‘Kore ga Koi to Iu nara’ (If This Is What They Call Love).
While many of Billy BanBan’s songs focus on inner emotions, this one stands out with lyrics rich in metaphor.
The melody blends elements of folk music with Japanese kayōkyoku.
Among the Billy BanBan songs used in iichiko commercials, this one is particularly famous, so many of you may already know it.
Sanwa Shurui iichiko “Win Great Prizes with an ‘ii Highball’!” EditionNEW!
This is a commercial that promotes the delicious taste of iichiko highballs, and also introduces a limited-time campaign where you can win great prizes by lottery.
In a nod to its nickname “Napoleon of the downtown,” Napoleon himself appears and breezily talks about how good iichiko tastes and how attractive the campaign is.
The content conveys a sense of excitement about what prizes you might win and what flavors await you.
SANWA SHURUI iichiko “We Love Family” Version
The iichiko commercial “We Love Family,” composed of footage of animal parents and children along with rugby scenes, aired in 2023 and conveys a warm atmosphere, doesn’t it? The background music features “Futari Monogatari,” released by Billy BanBan in 2021 as their first new song in five years.
It’s said to be a song about someone dear to you who is far away, so please listen to it while thinking of someone special in your life.