Lovely commercial jingle

[iichiko Commercials] Popular and All-Time Commercials Collection [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Iichiko, an authentic shochu known for its catchphrase “The Napoleon of Downtown,” is a popular shochu you can find at convenience stores and supermarkets.

It’s a long-selling product that has been loved for many years, and in fact, TV commercials have been airing since 1986.

There are several series, including ones featuring landscapes from around the world and others with period-drama-style direction, and all of them evoke a sense of nostalgia when you watch them.

In this article, we’ll introduce those past commercials along with the music used in each.

Of course, we’ve also included the latest commercial, so be sure to check it out.

[iichiko Commercials] Popular and Historical Commercial Compilation [2026] (11–20)

Sanwa Shurui iichiko “Wales” Version

iichiko TV commercial 1992 Wales edition

The commercial titled “Wales,” aired in 1992, features a man playing rugby on the Welsh landscape in the United Kingdom.

The camera follows the rugby ball as it soars through the air and bounces along the ground, creating footage that feels just like an actual rugby match.

The CM’s background music is a solo piece by Susumu Sugawara, the vocalist of Billy BanBan.

His gentle voice blends beautifully with the calm, reflective atmosphere.

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Sanwa Shurui iichiko Story Ep.1 “The Scenery When I’m With You”

iichiko story ep.1 “The Scenery With You” (15 seconds)

Here is the first installment in the commercial series that visualizes the world of Iichiko’s station posters: the “Scenery With You” episode.

It’s said to depict meeting, parting, and reuniting with someone important, and it’s crafted in a way that really tugs at your heart.

It feels like a fully fledged theatrical anime, making it incredibly compelling to watch.

The beautiful piano melody in the background is by Hideya Kojima.

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Sanwa Shurui iichiko Story Ep. 2: ‘Wildflowers Head to the Sea’

iichiko story ep.2: Wildflowers Go to the Sea

Here is the second installment in the commercial series that brings to life iichiko’s station posters, of which more than 500 have been created to date.

This spot, which depicts a parent–child story, also drew attention for having a script written by Masayuki Kusumi, known for Kodoku no Gurume (The Solitary Gourmet).

The BGM is Kito Kawaranai Iro by Sasanomaly, a familiar presence in this series of commercials.

Its lyrics, which convey a warmth and gentleness like a straightforward, earnest love, are especially appealing.

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iichiko by Sanwa Shurui: “England” Version

iichiko TV commercial 2002 – England version

This commercial layers iichiko over the world’s beautiful landscapes, gently expressing the richness contained within it.

Here, it portrays the scenery of England, and as we journey through its lush greenery, it evokes the idea that iichiko supports the traveler.

Further emphasizing the gentle atmosphere of this leisurely journey is Billy BanBan’s “Ima wa, Kono Mama.” Both the sound and the vocals feel like a soft, intimate whisper, and that calm air creates a distinctive sense of weightlessness.

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Sanwa Shurui iichiko story ep.3: “The Shape and Whereabouts of Three Sounds”

iichiko story ep.3 “The Shapes and Whereabouts of Three Sounds” (15 seconds)

This commercial is the third installment in a series that visualizes the iichiko posters that have been displayed in stations since 1984.

This time, it’s a piece depicting the bond between band members, and for anyone who’s been in a band, it’s the kind of story that really stirs the heart.

The background music is “Encore,” written specifically for this commercial by Sasanomaly.

Many people are sure to be moved by its dream-themed lyrics!

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Sanwa Shurui iichiko “Hita Ishizaka Stone Pavement” Edition

Iichiko Hita Zen-Koji TV commercial 2009 Ishizaka Ishidatami edition

In the 2009 TV commercial for iichiko Hita Zen Koji, the familiar Koji Matoba appeared.

The first half of the ad has almost no dialogue, with Fuyumi Sakamoto’s “Mata Kimi ni Koishiteru” enhancing the visuals.

He’s just running in silence, but Matoba’s presence in traditional Japanese attire is undeniably cool.

It even evokes the atmosphere of a period drama.

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[Iichiko Commercials] Popular and Historic CM Collection [2026] (21–30)

Sanwa Shurui iichiko “2014 Koji Project” Edition

iichiko TV Commercial 2014: Koji Project Edition

In the “Koji Project” ad aired in 2014, the members of Golden Bomber appear.

Dressed in traditional Japanese attire, they step into view one by one as the camera moves.

It’s a refreshing change from their usual boisterous vibe, with each member wearing a serious expression.

At the end, Sho Kiryuin smiles, and the products born from the Koji Project are revealed.

The song playing in the commercial, “Kataomoi de Ii” (Unrequited Love Is Fine), was released as the B-side to their 15th single, “Rola no Kizudarake” (Rola Covered in Scars).

The lyrics portray a slightly vulnerable male figure—a common theme in Golden Bomber’s lyrical world—which many listeners may find relatable.

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