![[iichiko Commercials] Popular and All-Time Commercials Collection [2026]](https://i.ytimg.com/vi_webp/d86fEnB5D9g/maxresdefault.webp)
Iichiko, an authentic shochu known for its catchphrase “The Napoleon of Downtown,” is a popular shochu you can find at convenience stores and supermarkets.
It’s a long-selling product that has been loved for many years, and in fact, TV commercials have been airing since 1986.
There are several series, including ones featuring landscapes from around the world and others with period-drama-style direction, and all of them evoke a sense of nostalgia when you watch them.
In this article, we’ll introduce those past commercials along with the music used in each.
Of course, we’ve also included the latest commercial, so be sure to check it out.
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[iichiko Commercials] Popular and Historical Commercials Compilation [2026] (1–10)
SANWA SHURUI iichiko “Equestrian” version
Seeing a bird flying through the sky and a horse galloping across the grassland, you can’t help but think for a moment, “Huh? What commercial is this?” But as you watch, it somehow soothes you—that’s the charm of iichiko’s “2019 iichiko Equestrian” commercial.
The product appears near the end of the ad, perched on the horse’s saddle.
It wobbles so much you feel an urge to steady it (lol).
The featured song is Billy BanBan’s “Sayonara Namida” (“Goodbye, Tears”).
As the title suggests, it’s themed around heartbreak, and the lyrics are highly lyrical, steeped in a sense of sorrow.
The melody has a classic kayōkyoku vibe, exuding allure in every section—the A verse, B verse, and chorus.
If you’re into songs with a mature atmosphere or want to reminisce about the bittersweet romances of the past, definitely give it a listen.
Sanwa Shurui iichiko “We Love Sports” version
The commercial for iichiko, Sanwa Shurui’s flagship product, has been getting attention not only for its beautiful visuals but also for the moving music that gives it a nostalgic feel.
This is the “We Love Sports” version released in the summer of 2024, featuring ocean scenes as well as tennis footage.
The visuals convey a refreshing, summery vibe.
The background music is a familiar song by Billy BanBan, newly produced for this CM: “Itsuka Niji no Mukou e” (Someday Beyond the Rainbow).
It’s a perfect match for iichiko’s commercials—a track that somehow evokes a sense of nostalgia when you listen to it.
Sanwa Shurui iichiko “2016 Koji Project” Edition
In the 2016 Koji Project installment, the concept differs from the usual series, featuring members of the popular band Golden Bomber—beloved by younger generations—appearing in period-drama-style costumes.
The music is “Kataomoi de Ii,” sung by Fuyumi Sakamoto.
Originally a Golden Bomber song, it has been elevated into something even more beautiful through Sakamoto’s cover.
The result is surreal: a fusion of refined music and lavish visuals—including the members’ white makeup—creating a mysterious film that stands apart from the usual entries in this series.
SANWA SHURUI iichiko “New Zealand” Version
A commercial filmed in New Zealand.
It opens with an irresistibly adorable shot of four alpacas.
Just seeing them lined up makes for a very catchy image.
Then the screen fills with the vibrant flowers of the four seasons and the fresh, mystical beauty of nature.
As this is an updated new product, the music has also changed, and the video takes a slightly different approach from before, giving it a botanical feel.
The BGM features Aimer’s “Beyond the Sorrow.” It’s a beautiful piano ballad that lets you savor Aimer’s clear vocals, with a memorable melody that conveys both warmth and poignancy.
Sanwa Shurui iichiko Story Ep. 4: “Where Do Our Hopes Run To?”
The iichiko posters displayed in train stations began in 1984, and it’s said that a new one has been created every month.
Now there are apparently over 500 works, and this is the fourth installment in the series that translates the world of those iichiko posters into TV commercials.
The ad depicts a story between the protagonist and their carpenter grandfather, and it’s as compelling as a trailer for an animated film.
The background music features “Tsunagu” by Sasanomarii, a singer-songwriter.
The song was written specifically for this commercial, and its lyrics portray a story that connects with the content of the ad.
Sanwa Shurui iichiko “Arizona” Version
This is an iichiko commercial that aired on television in 2009.
Throughout the ad, footage of Arizona’s beautiful natural landscapes is used.
The background music is Billy BanBan’s 31st and 32nd single, “Mata Kimi ni Koishiteru” (“Falling in Love with You Again”).
The cover version by enka singer Fuyumi Sakamoto is also well-known.
The brothers’ distinctive, beautiful harmonies and the spacious, dreamlike tone linger in the ear, and many people probably associate this song with iichiko.
It’s one of Billy BanBan’s signature songs, and it’s no surprise it received a third single release in 2010.
iichiko by Sanwa Shurui “LIFESAVER” Version
A classic by Billy BanBan used in commercials such as the “LIFESAVER” spot, ‘Kore ga Koi to Iu nara’ (If This Is What They Call Love).
While many of Billy BanBan’s songs focus on inner emotions, this one stands out with lyrics rich in metaphor.
The melody blends elements of folk music with Japanese kayōkyoku.
Among the Billy BanBan songs used in iichiko commercials, this one is particularly famous, so many of you may already know it.
