[iichiko Commercials] Popular and All-Time Commercials Collection [2026]
Iichiko, an authentic shochu known for its catchphrase “The Napoleon of Downtown,” is a popular shochu you can find at convenience stores and supermarkets.
It’s a long-selling product that has been loved for many years, and in fact, TV commercials have been airing since 1986.
There are several series, including ones featuring landscapes from around the world and others with period-drama-style direction, and all of them evoke a sense of nostalgia when you watch them.
In this article, we’ll introduce those past commercials along with the music used in each.
Of course, we’ve also included the latest commercial, so be sure to check it out.
- The Iichiko commercial song. A popular jingle.
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- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
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[Iichiko Commercials] Popular and Historic CM Collection [2026] (21–30)
SANWA SHURUI iichiko “Lifesaver” version
This is the “Lifesavers” segment filmed in Florida, USA.
Several powerfully built lifeguards sprint across the sandy beach toward a magnificent, crystal-clear sea, then, in sync with the mellow vocals of Billy BanBan, they dive into the water one after another.
They keep swimming and soon make it far offshore… perhaps a bit tired, they stop, turn their faces to the sky, and exhale.
Before long, the lifeguards head back to shore.
On the table sit a pale light-blue bottle, a glass, and ice—an irresistibly refreshing commercial.
Sanwa Shurui NEO Sisters’ Daily Life: “What’s Your Favorite Ratio?”, “So Refreshing!”, and “The Definition of Cute”
This is a commercial for iichiko NEO, a product sold for making highballs.
Titled “The Daily Life of the NEO Sisters” after the product name, the series of commercials showcases conversations between two sisters.
The characters are an older sister who is cautious and composed, and a younger sister who is energetic and full of drive.
Their exchanges feel so pleasant that you could watch them endlessly.
The song used in this commercial is a calm, exotically flavored piece by Jib Moran, included on the 2020 album Piazza Italia.
SANWA SHURUI iichiko “CAMBRIDGE” version
The 2017 “CAMBRIDGE” commercial features scenes from Cambridge, England.
A river flows through lush, tree-lined nature, with ducks swimming in it, and people playing field hockey.
Not only around the river but also on the field hockey grounds, vibrant greenery stretches out, showcasing the beautiful natural scenery of Cambridge.
In the middle of the field hockey game, a dog even catches the hockey ball.
Both people and animals are portrayed living vibrantly amid the rich natural surroundings.
Sanwa Shurui iichiko “Hudson” Version
This is a commercial filmed on New York’s Hudson River.
A few men and women set a boat afloat on the majestic river, rowing with unwavering focus and impeccably synchronized breathing.
The beautiful river is a sky-like aqua blue, and its wild current and scenery are overwhelming.
The pace is neither too fast nor too slow, and the visuals synchronize as if matching the song’s tempo.
The imagery fits perfectly with the crystal-clear shochu and the pale blue bottle.
Sanwa Shurui iichiko “SAN DIEGO” Version
A TV commercial filmed in San Diego, California, USA.
On a vast, desolate field devoid of any man-made structures, several men engage in a triathlon.
With supple, well-built bodies, they run, cycle, and swim.
The combination of visuals that practically convey their breathing and the relaxed vocals of Billy BanBan’s classic song “Sayonara Namida” gently tugs at the heart.
It’s a popular commercial series that depicts humanity against the backdrop of nature’s beauty.
Sanwa Shurui iichiko “Namaqualand, South Africa” Version
This is the “Namaqualand” edition that aired in 2000.
When you think of Africa, you might picture a blazing sun and wilderness, but Namaqualand is famous for its breathtaking 360-degree vistas of flower fields.
It’s even nicknamed the Miracle Garden and the Garden of the Gods.
At the end, an iichiko bottle quietly appears among the riot of blossoms—a surreal touch.
The background music, Desert Rose, is a perfect choice for this commercial.
It’s a piano-led ballad, with refined strings that resonate without being overbearing, adding a lovely accent, and the beautiful sibling harmonies really stand out.
SANWA SHURUI iichiko “Racewalking” Edition
Three men are racing along a lush, green trekking course, moving through a wonderfully refreshing setting.
Partway through, a pet dog joins in, and a gentle, mellow melody plays over the scene of a relaxing day’s workout.
The three men and the dog take a break; beside them are the usual bottle and a glass filled with ice—creating a perfect, irresistibly thirst-inducing situation beautifully captured in this commercial.