The Iichiko commercial song. A popular jingle.
Speaking of the TV commercials for Iichiko, the barley shochu from Oita Prefecture, they’ve been on the air for many years.
The cool, subdued narration set against footage from around the world has earned a devoted following.
The music used in Iichiko’s commercials has drawn attention alongside the visuals as well, featuring a variety of songs—primarily by Billy BanBan and Fuyumi Sakamoto, among others.
In this article, we’ll introduce all the songs that have been featured in Iichiko’s commercials so far!
They’re all tracks that really tug at the heartstrings and invite a touch of nostalgia, so take this opportunity to give them another listen!
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Iichiko’s commercial songs: popular CM tracks (1–10)
The time is now, within you.Sugawara Susumu
Speaking of iichiko commercials, the music of Billy BanBan and Susumu Sugawara is inseparable from them, isn’t it? In fact, they weren’t involved from the very beginning—the first time their music was used in a commercial was the “Danube” version released in 1987.
Set in the Danube Delta, known as the largest delta in Europe, the first half unfolds at a relaxed pace, showing what appears to be a point-of-view shot of scenery as if seen from a ship or boat, which makes it easy to immerse yourself in the world of the commercial.
The narration says, “A touch of being moderately old-fashioned is nice, isn’t it?” but this visual sensibility hasn’t faded even today.
Beyond sorrowAimer
A commercial filmed in New Zealand.
It opens with an irresistibly adorable shot of four alpacas.
Just seeing them lined up makes for a very catchy image.
Then the screen fills with the vibrant flowers of the four seasons and the fresh, mystical beauty of nature.
As this is an updated new product, the music has also changed, and the video takes a slightly different approach from before, giving it a botanical feel.
The BGM features Aimer’s “Beyond the Sorrow.” It’s a beautiful piano ballad that lets you savor Aimer’s clear vocals, with a memorable melody that conveys both warmth and poignancy.
Unrequited love is fine.Sakamoto Fuyumi
In the 2016 Koji Project installment, the concept differs from the usual series, featuring members of the popular band Golden Bomber—beloved by younger generations—appearing in period-drama-style costumes.
The music is “Kataomoi de Ii,” sung by Fuyumi Sakamoto.
Originally a Golden Bomber song, it has been elevated into something even more beautiful through Sakamoto’s cover.
The result is surreal: a fusion of refined music and lavish visuals—including the members’ white makeup—creating a mysterious film that stands apart from the usual entries in this series.
iichiko’s commercial songs: Popular commercial songs (11–20)
ScherzettoZiv Moran
This is a commercial for iichiko NEO, a product sold for making highballs.
Titled “The Daily Life of the NEO Sisters” after the product name, the series of commercials showcases conversations between two sisters.
The characters are an older sister who is cautious and composed, and a younger sister who is energetic and full of drive.
Their exchanges feel so pleasant that you could watch them endlessly.
The song used in this commercial is a calm, exotically flavored piece by Jib Moran, included on the 2020 album Piazza Italia.
If this is what they call lovebiriibanban
A classic by Billy BanBan used in commercials such as the “LIFESAVER” spot, ‘Kore ga Koi to Iu nara’ (If This Is What They Call Love).
While many of Billy BanBan’s songs focus on inner emotions, this one stands out with lyrics rich in metaphor.
The melody blends elements of folk music with Japanese kayōkyoku.
Among the Billy BanBan songs used in iichiko commercials, this one is particularly famous, so many of you may already know it.
surely unchanging colorSasanomarii
Here is the second installment in the commercial series that brings to life iichiko’s station posters, of which more than 500 have been created to date.
This spot, which depicts a parent–child story, also drew attention for having a script written by Masayuki Kusumi, known for Kodoku no Gurume (The Solitary Gourmet).
The BGM is Kito Kawaranai Iro by Sasanomaly, a familiar presence in this series of commercials.
Its lyrics, which convey a warmth and gentleness like a straightforward, earnest love, are especially appealing.
EncoreSasanomarii
This commercial is the third installment in a series that visualizes the iichiko posters that have been displayed in stations since 1984.
This time, it’s a piece depicting the bond between band members, and for anyone who’s been in a band, it’s the kind of story that really stirs the heart.
The background music is “Encore,” written specifically for this commercial by Sasanomaly.
Many people are sure to be moved by its dream-themed lyrics!