The Iichiko commercial song. A popular jingle.
Speaking of the TV commercials for Iichiko, the barley shochu from Oita Prefecture, they’ve been on the air for many years.
The cool, subdued narration set against footage from around the world has earned a devoted following.
The music used in Iichiko’s commercials has drawn attention alongside the visuals as well, featuring a variety of songs—primarily by Billy BanBan and Fuyumi Sakamoto, among others.
In this article, we’ll introduce all the songs that have been featured in Iichiko’s commercials so far!
They’re all tracks that really tug at the heartstrings and invite a touch of nostalgia, so take this opportunity to give them another listen!
Playlist
| The Iichiko commercial song. A popular jingle. | |||
|---|---|---|---|
| show_chart | Title | Playlist | Review |
| 1east | Someday, beyond the rainbowbiriibanban | play_arrow | The commercial for iichiko, the flagship product of Sanwa Shurui, is… |
| 2east | connectSasanomarii | play_arrow | The iichiko posters put up in stations are 19… |
| 3east | A Tale of Twobiriibanban | play_arrow | Footage of various animal parents and their young, and rugby... |
| 4east | I’m falling in love with you againSakamoto Fuyumi | play_arrow | While working as a company employee, aiming to become an enka singer, … |
| 5east | I’m falling in love with you againbiriibanban | ![]() | This was broadcast on television in 2009... |
| 6east | Goodbye, tearsbiriibanban | play_arrow | Birds flying in the sky, horses galloping across the grassland—“Huh? Wha… |
| 7east | If this is what they call lovebiriibanban | play_arrow | Used in commercials such as the “LIFESAVER” version… |
| 8east | Beyond sorrowAimer | play_arrow | A commercial shot in New Zealand. First... |
| 9east | IT’S NICE TO BE WITH YOUSugawara Susumu | play_arrow | …the “Wales” segment that aired in 1992… |
| 10east | I’ve always liked you.Sakamoto Fuyumi | play_arrow | The Iichiko commercial that aired on TV in 2010… |
| 11east | Unrequited love is fine.Sakamoto Fuyumi | play_arrow | The “2016 Koji Project” segment is usually… |
| 12east | Unrequited love is fine.Gōruden Bonbā | play_arrow | The “Koji Project” that aired in 2014... |
| 13east | The time is now, within you.Sugawara Susumu | play_arrow | Speaking of iichiko commercials, Billy BanBan and... |
| 14east | FantasticoZiv Moran | play_arrow | Enrich iichiko with aroma |
| 15east | surely unchanging colorSasanomarii | play_arrow | They have created over 500 pieces so far... |
| 16east | Original songHIDEYA KOJIMA | play_arrow | Visualizing the world of iichiko’s train station posters in video… |
| 17east | Flor de LuaAmalia Rodrigues | play_arrow | In the memorable first installment of the iichiko commercial series… |
| 18east | ScherzettoZiv Moran | play_arrow | It has been sold as a product for highballs, and... |
| 19east | Love is like a prayer.Sakamoto Fuyumi | play_arrow | Koji Matoba, appearing in the guise of a samurai, ... |
| 20east | EncoreSasanomarii | play_arrow | The iichiko ads that have been displayed in stations since 1984… |
| 21east | A Tale of Twobiriibanban | play_arrow | A lot of cows and people dressed as cowboys appear... |
| 22east | Love is like a prayer.biriibanban | play_arrow | The 2012 version of the commercial portrays the state of Texas as... |
| 23east | Love is like a prayer.biriibanban | play_arrow | Continues to command a presence with its distinctive visual beauty and worldview… |
| 24east | If this is what they call lovebiriibanban | play_arrow | “Life…” filmed in Florida, USA |
| 25east | I’m falling in love with you againSakamoto Fuyumi | play_arrow | The iichi… commercial that was on TV in 2009… |
| 26east | A Tale of Twobiriibanban | play_arrow | The TV program “Active Life…” that aired in 2022 |
| 27east | Goodbye, tearsbiriibanban | play_arrow | A scene of Cambridge in the UK is playing, 2... |
| 28east | Goodbye, tearsbiriibanban | play_arrow | Three men on a lush, green trekking trail… |
| 29east | Goodbye, tearsbiriibanban | play_arrow | In San Diego, California, United States… |
| 30east | If this is what they call lovebiriibanban | play_arrow | A commercial filmed on the Hudson River in New York... |
| 31east | If this is what they call lovebiriibanban | play_arrow | Shot in 2014 in Wanaka, New Zealand... |
| 32east | Radetzky MarchJohann Strauss I. (Vater) | play_arrow | Napoleon introduces snacks that go well with highballs |
| 33east | Night OutLiQWYD | play_arrow | iichiko NEO Zero Sugar |
| 34east | For now, just like this.biriibanban | play_arrow | Beautiful landscapes of the world and the rich flavor of iichiko |
| 35east | Unrequited love is fine.Gōruden Bonbā | play_arrow | iichiko, known as the Napoleon of downtown, in 2013… |
| 36east | To say goodbyebiriibanban | play_arrow | In the 1993 'Aegean Sea' segment, the Aegean Sea... |
| 37east | I’ve always liked you.biriibanban | play_arrow | This is a commercial released in 2010, and in the mid… |
| 38east | For now, just like this.biriibanban | play_arrow | Billy Bamba, in tune with the majestic nature overseas… |
| 39east | For now, just like this.biriibanban | play_arrow | This commercial was aired in 2004… |
| 40east | For now, just like this.biriibanban | play_arrow | This is “Tal…” which aired in 2003. |
| 41east | Desert Rosebiriibanban | play_arrow | This is the Oasi... that was broadcast in 1999. |
| 42east | Desert Rosebiriibanban | play_arrow | This is the “Nama…” that was broadcast in 2000. |
| 43east | A Season Too Latebiriibanban | play_arrow | The Iichiko commercials are produced on overseas locations... |
| 44east | A Season Too Latebiriibanban | play_arrow | The Ich… that was being broadcast on TV in 1998… |
| 45east | A Season Too Latebiriibanban | play_arrow | Hearing “the Vienna Woods,” many people probably think of classical music… |
| 46east | A Season Too Latebiriibanban | play_arrow | The beautiful nature and scenery of Corsica, an island floating in the Mediterranean... |
| 47east | A Season Too Latebiriibanban | play_arrow | During the Age of Discovery, they dominated regions around the world and built a maritime empire... |
| 48east | I’m falling in love with you againSakamoto Fuyumi | play_arrow | iichiko’s 2008 commercial “Meditation…” |
| 49east | Love is like a prayer.Sakamoto Fuyumi | play_arrow | Released in 2011, iichiko “Hita Zen… |
| 50east | Unrequited love is fine.Sakamoto Fuyumi | play_arrow | In the 2015 “Koji Project” commercial... |
| 51east | The time is now, within you.Sugawara Susumu | play_arrow | A work of stunning visual beauty that lingers in the hearts of its viewers... |
| 52east | The time is now, within you.Sugawara Susumu | play_arrow | The 1990 “Yulia Pass” segment is set in Switzerland… |
| 53east | The time is now, within you.Sugawara Susumu | play_arrow | The “Lapland” version of the commercial is set in Finland… |
| 54east | The time is now, within you.Sugawara Susumu | play_arrow | The 1989 “Venice” commercial begins with water… |
| 55east | I’m falling in love with you againbiriibanban | ![]() | The cu… from iichiko’s commercial released in 2007 |
| 56east | I’m falling in love with you againbiriibanban | ![]() | The Swiss series “Grauzone,” which aired in 2008… |
| 57east | Your poembiriibanban | ![]() | The scene of a stork flying slowly is striking… |
| 58east | Your poembiriibanban | ![]() | The 2006 version is "Boston New…" |


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