The Iichiko commercial song. A popular jingle.
Speaking of the TV commercials for Iichiko, the barley shochu from Oita Prefecture, they’ve been on the air for many years.
The cool, subdued narration set against footage from around the world has earned a devoted following.
The music used in Iichiko’s commercials has drawn attention alongside the visuals as well, featuring a variety of songs—primarily by Billy BanBan and Fuyumi Sakamoto, among others.
In this article, we’ll introduce all the songs that have been featured in Iichiko’s commercials so far!
They’re all tracks that really tug at the heartstrings and invite a touch of nostalgia, so take this opportunity to give them another listen!
Playlist
| The Iichiko commercial song. A popular jingle. | |||
|---|---|---|---|
| show_chart | Title | Playlist | Review |
| 1east | Someday, beyond the rainbowbiriibanban | play_arrow | Expressing the refreshing quality of iichiko through beach volleyball |
| 2east | I’m falling in love with you againSakamoto Fuyumi | play_arrow | Fuyumi Sakamoto covers Billy BanBan in enka |
| 3east | connectSasanomarii | play_arrow | Expressing the Iichiko poster world in a commercial |
| 4east | Goodbye, tearsbiriibanban | play_arrow | I feel soothed by the iichiko commercial. |
| 5east | I’m falling in love with you againbiriibanban | ![]() | A classic hit by Billy BanBan is used in an iichiko commercial |
| 6east | A Tale of Twobiriibanban | play_arrow | Expressing family love with animal parents and children through rugby |
| 7east | I’ve always liked you.Sakamoto Fuyumi | play_arrow | Koji Matoba Appears in iichiko Commercial |
| 8east | The time is now, within you.Sugawara Susumu | play_arrow | The first use of a song in an iichiko commercial was in 1987, in the Danube edition. |
| 9east | Beyond sorrowAimer | play_arrow | Promoting a new product with alpacas and flowers |
| 10east | Unrequited love is fine.Sakamoto Fuyumi | play_arrow | Golden Bomber appear in a period-drama style in the Koji Project |
| 11east | ScherzettoZiv Moran | play_arrow | iichiko NEO’s Highball Sisters Commercial |
| 12east | If this is what they call lovebiriibanban | play_arrow | Introducing classic songs by Billy BanBan |
| 13east | surely unchanging colorSasanomarii | play_arrow | Iichiko’s station poster visualized for a TV commercial |
| 14east | EncoreSasanomarii | play_arrow | A work that turned the iichiko posters into a commercial video |
| 15east | Love is like a prayer.Sakamoto Fuyumi | play_arrow | Iichiko Kanayama Edition CM Introduction |
| 16east | Flor de LuaAmalia Rodrigues | play_arrow | The first Iichiko commercial aired in 1986. |
| 17east | Night OutLiQWYD | play_arrow | iichiko NEO Zero Sugar |
| 18east | Love is like a prayer.biriibanban | play_arrow | Texas Cowboy commercial airing |
| 19east | IT’S NICE TO BE WITH YOUSugawara Susumu | play_arrow | A commercial video of a man playing rugby in Wales |
| 20east | Radetzky MarchJohann Strauss I. (Vater) | play_arrow | Napoleon introduces snacks that go well with highballs |
| 21east | FantasticoZiv Moran | play_arrow | Enrich iichiko with aroma |
| 22east | Original songHIDEYA KOJIMA | play_arrow | A work that depicts encounters, partings, and reunions with loved ones in an iichiko commercial |
| 23east | Desert Rosebiriibanban | play_arrow | A commercial for iichiko set in a desert |
| 24east | Unrequited love is fine.Gōruden Bonbā | play_arrow | Introduction to the iichiko Hita All-Koji Version TV Commercial Video |
| 25east | For now, just like this.biriibanban | play_arrow | Beautiful landscapes of the world and the rich flavor of iichiko |
| 26east | To say goodbyebiriibanban | play_arrow | Depicting the beauty of a day in the Aegean Sea through Billy BanBan’s classic song |
| 27east | I’ve always liked you.biriibanban | play_arrow | Belize seascape and Billy BanBan |
| 28east | A Season Too Latebiriibanban | play_arrow | Overseas location production for iichiko commercials that evoke a sense of travel |
| 29east | Your poembiriibanban | ![]() | A Polish rural town where storks fly |


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