Speaking of the TV commercials for Iichiko, the barley shochu from Oita Prefecture, they’ve been on the air for many years.
The cool, subdued narration set against footage from around the world has earned a devoted following.
The music used in Iichiko’s commercials has drawn attention alongside the visuals as well, featuring a variety of songs—primarily by Billy BanBan and Fuyumi Sakamoto, among others.
In this article, we’ll introduce all the songs that have been featured in Iichiko’s commercials so far!
They’re all tracks that really tug at the heartstrings and invite a touch of nostalgia, so take this opportunity to give them another listen!
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- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
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Iichiko’s commercial songs: popular CM tracks (1–10)
Someday, beyond the rainbowNEW!biriibanban
This commercial expresses the rich flavor imbued in iichiko by paralleling it with a scene of beach volleyball at a seaside location.
From the seagulls soaring across the clear blue sky to the expanse of the blue ocean below, the overall vibe conveys a refreshing atmosphere.
The song that further accentuates the fresh yet gentle ambience depicted in these visuals is Billy BanBan’s “Itsuka Niji no Mukō e” (“Someday Beyond the Rainbow”).
The tender sound carried by its gentle, unhurried rhythm is striking, and the softness of the vocals layered over it helps create a calm, composed mood.
I’m falling in love with you againSakamoto Fuyumi
A song by Fuyumi Sakamoto, a female singer who pursued a career as an enka vocalist while working as an office employee and is now a grand figure in the genre, known to a wide range of listeners.
This track is known as a cover of the brotherly folk duo Billy BanBan, and like the original, it has been used in a commercial for Iichiko, an Oita-made barley shochu.
Unlike Billy BanBan’s version, which is ethereal and spacious, this arrangement feels more intimate and close, revealing the song’s charm from a different angle.
Also, having it sung by a woman changes the nuance of the lyrics—it’s a number you’ll want to compare with the original.
connectSasanomarii
The iichiko posters displayed in train stations started being made in 1984, and it’s said that a new one has been created every month.
Now there are reportedly over 500 works, and this is the fourth installment in the series that distills the world of those iichiko posters into a TV commercial.
The spot depicts a story between the protagonist and their carpenter grandfather, and it’s as compelling as a trailer for an animated film.
The BGM is “Tsunagu” by singer-songwriter Sasanomarii, a track written specifically for this commercial, with lyrics that weave a story connected to the content of the ad.
Goodbye, tearsbiriibanban
Seeing a bird flying through the sky and a horse galloping across the grassland, you can’t help but think for a moment, “Huh? What commercial is this?” But as you watch, it somehow soothes you—that’s the charm of iichiko’s “2019 iichiko Equestrian” commercial.
The product appears near the end of the ad, perched on the horse’s saddle.
It wobbles so much you feel an urge to steady it (lol).
The featured song is Billy BanBan’s “Sayonara Namida” (“Goodbye, Tears”).
As the title suggests, it’s themed around heartbreak, and the lyrics are highly lyrical, steeped in a sense of sorrow.
The melody has a classic kayōkyoku vibe, exuding allure in every section—the A verse, B verse, and chorus.
If you’re into songs with a mature atmosphere or want to reminisce about the bittersweet romances of the past, definitely give it a listen.
I’m falling in love with you againbiriibanban
This is an iichiko commercial that aired on television in 2009.
Throughout the ad, footage of Arizona’s beautiful natural landscapes is used.
The background music is Billy BanBan’s 31st and 32nd single, “Mata Kimi ni Koishiteru” (“Falling in Love with You Again”).
The cover version by enka singer Fuyumi Sakamoto is also well-known.
The brothers’ distinctive, beautiful harmonies and the spacious, dreamlike tone linger in the ear, and many people probably associate this song with iichiko.
It’s one of Billy BanBan’s signature songs, and it’s no surprise it received a third single release in 2010.
A Tale of Twobiriibanban
The iichiko commercial “We Love Family,” composed of footage of animal parents and children along with rugby scenes, aired in 2023 and conveys a warm atmosphere, doesn’t it? The background music features “Futari Monogatari,” released by Billy BanBan in 2021 as their first new song in five years.
It’s said to be a song about someone dear to you who is far away, so please listen to it while thinking of someone special in your life.
I’ve always liked you.Sakamoto Fuyumi
In the 2010 TV commercial for iichiko Hita Zen-Koji, actor Koji Matoba appeared.
The theme was likely a period-drama-style world, with Matoba dressed in traditional attire and riding a ferryboat.
Since the commercial has almost no dialogue, the background music—Fuyumi Sakamoto’s “Zutto Anata ga Suki Deshita”—really stands out.
If you like songs with a mature atmosphere, be sure to check it out.