The Iichiko commercial song. A popular jingle.
Speaking of the TV commercials for Iichiko, the barley shochu from Oita Prefecture, they’ve been on the air for many years.
The cool, subdued narration set against footage from around the world has earned a devoted following.
The music used in Iichiko’s commercials has drawn attention alongside the visuals as well, featuring a variety of songs—primarily by Billy BanBan and Fuyumi Sakamoto, among others.
In this article, we’ll introduce all the songs that have been featured in Iichiko’s commercials so far!
They’re all tracks that really tug at the heartstrings and invite a touch of nostalgia, so take this opportunity to give them another listen!
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Iichiko’s commercial songs: Popular commercial songs (21–30)
Love is like a prayer.biriibanban
The 2012 version of the commercial is the “Texas Cowboy” edition set in Texas.
It strikingly and stylishly portrays cowboys herding cattle with a wild flair.
The background music is “Love Is Like a Prayer,” also well-known from Fuyumi Sakamoto’s rendition.
While lyricist Goro Matsui uses words that are easy for anyone to understand, as mentioned at the outset, the song conveys a grand worldview that goes beyond a simple love song.
Billy BanBan’s version is characteristically refined with a restrained touch, and it’s fun to compare it with Sakamoto’s vocal version to hear the differences!
Love is like a prayer.biriibanban
The TV commercials for Iichiko, a domestically produced barley shochu that continues to stand out with its unique visual beauty and worldbuilding, feature a 2011 version titled “Northern Lights,” focusing on the Arctic night sky.
The footage of the aurora, which slowly shifts in color and shape like a natural visualizer, is so organic yet psychedelic that no VJ could recreate it, evoking the mysteries of the cosmos.
Paired with the delicate, beautiful melody of Billy BanBan’s “Ai wa Inori no You da ne” (“Love Is Like a Prayer”), please enjoy the breathtakingly beautiful visuals that will leave you momentarily speechless.
If this is what they call lovebiriibanban
This is the “Lifesavers” segment filmed in Florida, USA.
Several powerfully built lifeguards sprint across the sandy beach toward a magnificent, crystal-clear sea, then, in sync with the mellow vocals of Billy BanBan, they dive into the water one after another.
They keep swimming and soon make it far offshore… perhaps a bit tired, they stop, turn their faces to the sky, and exhale.
Before long, the lifeguards head back to shore.
On the table sit a pale light-blue bottle, a glass, and ice—an irresistibly refreshing commercial.
I’m falling in love with you againSakamoto Fuyumi
In the 2009 TV commercial for iichiko Hita Zen Koji, the familiar Koji Matoba appeared.
The first half of the ad has almost no dialogue, with Fuyumi Sakamoto’s “Mata Kimi ni Koishiteru” enhancing the visuals.
He’s just running in silence, but Matoba’s presence in traditional Japanese attire is undeniably cool.
It even evokes the atmosphere of a period drama.
A Tale of Twobiriibanban
In the 2022 commercial titled “Active Life,” people and animals living actively make an appearance: a bird gliding leisurely through the sky, a horse galloping across the grasslands, someone devoted to soccer in the rain, and a surfer riding the waves.
Both the people and the animals are fully, actively living out their lives.
The commercial can be seen as praising these actively living beings under the theme “We love active life,” celebrating how wonderful they are.
The message it conveys may be that an active life isn’t just about doing things with movement, but about each individual living their own life with their own story—and that this, in itself, is what leads to an active life.
Goodbye, tearsbiriibanban
The 2017 “CAMBRIDGE” commercial features scenes from Cambridge, England.
A river flows through lush, tree-lined nature, with ducks swimming in it, and people playing field hockey.
Not only around the river but also on the field hockey grounds, vibrant greenery stretches out, showcasing the beautiful natural scenery of Cambridge.
In the middle of the field hockey game, a dog even catches the hockey ball.
Both people and animals are portrayed living vibrantly amid the rich natural surroundings.
Goodbye, tearsbiriibanban
Three men are racing along a lush, green trekking course, moving through a wonderfully refreshing setting.
Partway through, a pet dog joins in, and a gentle, mellow melody plays over the scene of a relaxing day’s workout.
The three men and the dog take a break; beside them are the usual bottle and a glass filled with ice—creating a perfect, irresistibly thirst-inducing situation beautifully captured in this commercial.