The Iichiko commercial song. A popular jingle.
Speaking of the TV commercials for Iichiko, the barley shochu from Oita Prefecture, they’ve been on the air for many years.
The cool, subdued narration set against footage from around the world has earned a devoted following.
The music used in Iichiko’s commercials has drawn attention alongside the visuals as well, featuring a variety of songs—primarily by Billy BanBan and Fuyumi Sakamoto, among others.
In this article, we’ll introduce all the songs that have been featured in Iichiko’s commercials so far!
They’re all tracks that really tug at the heartstrings and invite a touch of nostalgia, so take this opportunity to give them another listen!
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The Iichiko commercial songs. Popular TV commercial songs (41–50)
Unrequited love is fine.Sakamoto Fuyumi
In the 2015 “Koji Project” commercial, all the members of Golden Bomber make an appearance! They’re usually lively and playful, but in the CM they don’t say a word, wearing somewhat dignified expressions.
They appear in the order of Kenji Darvish, Yutaka Kyan, Jun Utahiroba, and Sho Kiryuin, each with a bottle of iichiko beside them.
You might find the contrast with their usual vibe cool, while many will also find the surreal atmosphere quietly funny.
It’s a memorable commercial with a unique surreal quality that other artists or actors couldn’t replicate.
The BGM features Fuyumi Sakamoto’s version of Golden Bomber’s song “Kataomoi de Ii.”
iichiko’s commercial song. Popular commercial songs (51–60)
The time is now, within you.Sugawara Susumu
Iichiko’s commercials, renowned for their beautiful imagery that lingers in viewers’ hearts, have been running since 1986.
If you remember the early spots, Billy BanBan’s “Toki wa Ima, Kimi no Naka” will likely bring nostalgic scenes to mind.
The one featured here is a 1988 commercial set on Ibiza, one of Europe’s premier resort destinations.
As you take in the crystal-clear sea and blue sky, you might wonder where the Iichiko element comes in—only to see, in a bold twist, a bottle of Iichiko sinking into the ocean.
The overall world, including the music, leans toward a melancholic mood, yet you can’t help but feel it’s quintessentially a commercial from the late 1980s, when Japan was brimming with energy and vitality.
The time is now, within you.Sugawara Susumu
The 1990 “Julier Pass” segment is set on the Julier Pass, a mountain pass in Switzerland.
It’s said that the name Julier comes from Shakespeare’s play Julius Caesar.
We look out from the train window at the fertile lands of the Julier Pass, but outside it’s pouring rain.
Even in those rainy scenes, you can clearly see the lush green beauty of the Julier Pass.
It makes you feel that no matter the weather, there are times when it’s good to go with the flow.
At the end of the commercial, a bottle of iichiko is placed by the train window.
Sipping iichiko while swaying along with the train and taking in the beautiful scenery must be something special.
The time is now, within you.Sugawara Susumu
The “Lapland” commercial is set in Lapland, located in northern Finland.
Lapland is famous as the home of Santa Claus, and as you can see in the commercial, it’s a region that gets a lot of snow in winter.
In the ad, a man pulls a sled together with reindeer, carrying cargo.
The background music for this commercial features Susumu Sugawara’s solo song “Toki wa Ima, Kimi no Naka” (“The Time Is Now, Within You”).
While many of Billy BanBan’s songs center on metaphors and lyrical expression, this track is composed of highly complex and abstract lyrics.
If you’d like to see a new side of Susumu Sugawara, be sure to check it out.
The time is now, within you.Sugawara Susumu
The 1989 “Venice” commercial is set in Venice, Italy, the city known as the City of Water.
The ad features scenes of Venice filmed from the canals that run through the city.
Hidden within those scenes is an iichiko bottle, quietly tucked away… The spot captures the city’s beautiful evening moods: neon-lit nightscapes and gondolas gliding through the sunset.
In the final scene, an iichiko bottle is thrown into one of Venice’s canals.
It’s a commercial that lets you feel the romance of life in a city where water is an ever-present companion.
I’m falling in love with you againbiriibanban
This is the Croatia version of iichiko’s commercial released in 2007.
The song is “Mata Kimi ni Koishiteru” by Billy BanBan, a standard for iichiko ads.
It was filmed in the Kopački Rit Nature Park in the Slavonia region of Croatia, a lush park of forests and water.
The beautiful natural scenery paired with the mellow song creates a very atmospheric commercial.
I’m falling in love with you againbiriibanban
The “Bernina” episode set in Graubünden, Switzerland, aired in 2008.
It’s a soothing commercial featuring views from the Rhaetian Railway tracing a large circle, along with pastoral scenery.
The CM song is Billy BanBan’s ‘Mata Kimi ni Koishiteru,’ familiar from iichiko ads.
At the end, you’re momentarily startled by a giant bottle of iichiko appearing—but it turns out the train is a miniature (laughs).
