The Iichiko commercial song. A popular jingle.
Speaking of the TV commercials for Iichiko, the barley shochu from Oita Prefecture, they’ve been on the air for many years.
The cool, subdued narration set against footage from around the world has earned a devoted following.
The music used in Iichiko’s commercials has drawn attention alongside the visuals as well, featuring a variety of songs—primarily by Billy BanBan and Fuyumi Sakamoto, among others.
In this article, we’ll introduce all the songs that have been featured in Iichiko’s commercials so far!
They’re all tracks that really tug at the heartstrings and invite a touch of nostalgia, so take this opportunity to give them another listen!
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- [You'll Want to Listen Again] Popular Life Insurance Commercial Songs: CM Themes Through the Years [2026]
Iichiko’s commercial songs: Popular commercial songs (21–30)
Goodbye, tearsbiriibanban
A TV commercial filmed in San Diego, California, USA.
On a vast, desolate field devoid of any man-made structures, several men engage in a triathlon.
With supple, well-built bodies, they run, cycle, and swim.
The combination of visuals that practically convey their breathing and the relaxed vocals of Billy BanBan’s classic song “Sayonara Namida” gently tugs at the heart.
It’s a popular commercial series that depicts humanity against the backdrop of nature’s beauty.
If this is what they call lovebiriibanban
This is a commercial filmed on New York’s Hudson River.
A few men and women set a boat afloat on the majestic river, rowing with unwavering focus and impeccably synchronized breathing.
The beautiful river is a sky-like aqua blue, and its wild current and scenery are overwhelming.
The pace is neither too fast nor too slow, and the visuals synchronize as if matching the song’s tempo.
The imagery fits perfectly with the crystal-clear shochu and the pale blue bottle.
iichiko’s commercial song. Popular commercial songs (31–40)
If this is what they call lovebiriibanban
This is a commercial filmed in Wanaka, New Zealand, in 2014.
Two skiers glide across expansive mountain ranges and a vast silver-white world so grand it can’t be contained by the frame.
Set to Billy BanBan’s “Kore ga Koi to Iu nara,” they move on through a sky of blue and a field of pure white.
The wistful song and the skiing create a strangely surreal yet oddly fitting scene that continues until the familiar chorus comes in, closing with a shot of a bottle standing in the snow—showing the same cool sophistication as ever.
Radetzky MarchJohann Strauss I. (Vater)
This commercial features “Napoleon of Downtown,” the catchphrase and character for iichiko, who introduces tasty snacks that pair well with iichiko highballs.
Because the highball is clean and refreshing, the focus is on bold, punchy snacks, conveying the desire for viewers to enjoy that pairing.
The background music that further highlights the world where this ‘Napoleon’ is speaking is the Radetzky March, a classic at ceremonies.
From the very beginning, the composition conveys a lively atmosphere, and its bright tone naturally brings out positive feelings.
Night OutLiQWYD
This commercial introduces the appeal of iichiko NEO, an authentic shochu from the iichiko brand made for highballs, through the story of two sisters.
It shows the sisters working out, and conveys that even at such times, iichiko NEO lets you enjoy a highball with zero carbs.
The song that further highlights the sisters’ relaxed everyday life is “Night Out.” Built on a beat with a dance-music feel and layered with brass-like tones, the overlapping sounds create a sense of both sparkle and lightness.
For now, just like this.biriibanban
This commercial layers iichiko over the world’s beautiful landscapes, gently expressing the richness contained within it.
Here, it portrays the scenery of England, and as we journey through its lush greenery, it evokes the idea that iichiko supports the traveler.
Further emphasizing the gentle atmosphere of this leisurely journey is Billy BanBan’s “Ima wa, Kono Mama.” Both the sound and the vocals feel like a soft, intimate whisper, and that calm air creates a distinctive sense of weightlessness.
Unrequited love is fine.Gōruden Bonbā
This is a commercial video from 2013 for iichiko’s Hita Zen Koji version, known as the “Napoleon of the Downtown.” It opens with a fantastical waterfall, beautifully spraying mist, and as the camera slowly zooms in, it begins with Koji Matoba intensely practicing waterfall meditation—an image with full impact.
The song is a cover by Fuyumi Sakamoto of “Kataomoi de Ii,” originally released by Golden Bomber in 2014.
It’s a visual work that showcases the appeal of this CM series: what first seems like a mismatch mysteriously grows on you as you watch.