JT commercial: A compilation of ads aiming for coexistence between smokers and non-smokers
JT, or Japan Tobacco Inc., is a company that sells tobacco products both domestically and internationally.
In this article, we’ll introduce a comprehensive roundup of JT commercials produced to date!
JT’s TV and online commercials mainly focus on promoting tobacco etiquette, with many of them themed around the coexistence of smokers and non-smokers.
They also feature a variety of elements, such as captivating background music that draws you in and humorous direction that keeps you watching.
Take this opportunity to check them out.
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JT commercial: A compilation of ads (1–10) aiming for coexistence between smokers and non-smokers
JT Omouta ‘Thinking of Colleagues’ EditionTakumi Kitamura, Yuma Yamoto
“Thinking of My Friends” is a song about the friends who, for some reason, are always by your side when you’re feeling down.
Sung by Kiyosaku of MONGOL800 for a JT commercial, this tune is woven with a light, upbeat melody that conveys the warm bond with a friend who suddenly shows up when work has you discouraged.
You don’t even confess why you’re feeling low—you just swap ridiculously silly stories—and somehow your energy gets recharged.
If you listen while picturing the friends who do the same for you, you may realize anew how much they support you every day.
It’s a heartwarming track that celebrates those laugh-out-loud friendships.
JT ‘The Path Where the Oni Walks: Teahouse’ EditionTakayuki Yamada, Nanami, Ryutaro Yamazaki
This commercial conveys JT’s philosophy through a story in which a demon played by Takayuki Yamada continues his journey while contemplating what true richness of the heart means.
In the tea shop scene, he asks Nanami and Ryutaro Yamazaki, who have just stepped out of the shop, about what constitutes richness of the heart, and receives the answer: sharing.
Realizing that what he once thought would diminish when shared can actually increase joy, we see a shift toward wanting to do something for others.
The somewhat Japanese folk-influenced track that plays in the CM was composed by trumpeter Motoi Murakami, who is also known as a member of the band Zainichi Funk.
JT Manners Advertisement ‘Also Mind Your Manners.’ VersionRyuji Harada
This is a commercial featuring actor Ryuji Harada that promotes better smoking etiquette.
Through footage of Harada dancing in the middle of a desert, the narration says, “We also observe proper smoking manners.” The compelling performance and cinematography make it feel as if you’re watching a scene from a stage play.
JT commercial. A compilation of commercials aiming for coexistence between smokers and non-smokers (11–20)
JT SomeTime LIGHTS
This commercial promotes Sometime Light through refreshing footage of a haircut on a building rooftop.
Both the woman cutting and the man getting his hair cut are smiling, which really conveys the fresh, uplifting mood.
Enhancing the playful, breezy atmosphere of the visuals is Anri’s song “I Want to Be Dumped with a Happy End.” Although the theme is heartbreak, the sound and vocals feel light, revealing a positive emotion that encourages moving forward.
JT ‘The Path the Oni Walks: The Girl’ EditionTakayuki Yamada, Reno Abe
In JT’s corporate commercial, Takayuki Yamada appears as an oni (ogre).
He asks a girl walking by—played by Rino Abe—“What is richness of the heart?” and she replies, “Let’s start by smiling.” Though awkward at first, Yamada manages a smile and looks pleased when Abe praises him.
It’s a heartwarming ad centered on the exchange between the oni and the girl.
The background music is a piece composed by Motoki Murakami, a trumpet player also known as a member of Zainichi Funk.
While it carries a Japanese, folktale-like flavor that suits a classic “old Japanese story,” the dry saxophone tone gives it a cool edge.
JT Omouta ‘Thinking of Parents’ versionTakumi Kitamura
Kiyosaku from MONGOL800 sings “Oya wo Omou” (Thinking of My Parents).
Used as the song in JT’s commercial featuring Takumi Kitamura, it expresses gratitude to parents one used to rebel against.
Parents always put you first and notice everything right away—but during adolescence, you fail to see their kindness and just push back.
Still, at important milestones, even if it’s embarrassing, you have to properly express your gratitude.
It’s a song filled with warmth: thank you for everything up to now, and please keep looking out for me from here on, too.
JT Omouta ‘Thinking of a Married Couple’ EditionTakumi Kitamura, Anna Ishii
This JT commercial features Takumi Kitamura—an actor who’s also active as a musician—co-starring with former E-girls member Anna Ishii.
The deep, resonant voice you hear in the ad is Kiyosaku from MONGOL800.
The song he sings, “Fūfu o Omou” (“Thinking of a Married Couple”), begins with two people who have overcome everything together finally becoming husband and wife.
After they marry, they start noticing even more facets of each other and clash again.
Even so, in the end they make a resolution: to understand everything about each other—both the good and the bad—and continue living together from here on out.
Newlyweds in particular will surely relate!