JT commercial: A compilation of ads aiming for coexistence between smokers and non-smokers
JT, or Japan Tobacco Inc., is a company that sells tobacco products both domestically and internationally.
In this article, we’ll introduce a comprehensive roundup of JT commercials produced to date!
JT’s TV and online commercials mainly focus on promoting tobacco etiquette, with many of them themed around the coexistence of smokers and non-smokers.
They also feature a variety of elements, such as captivating background music that draws you in and humorous direction that keeps you watching.
Take this opportunity to check them out.
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JT commercial: A compilation of ads (1–10) aiming for coexistence between smokers and non-smokers
JT ‘The Path the Oni Walks: The Girl’ EditionTakayuki Yamada, Reno Abe
In JT’s corporate commercial, Takayuki Yamada appears as an oni (ogre).
He asks a girl walking by—played by Rino Abe—“What is richness of the heart?” and she replies, “Let’s start by smiling.” Though awkward at first, Yamada manages a smile and looks pleased when Abe praises him.
It’s a heartwarming ad centered on the exchange between the oni and the girl.
The background music is a piece composed by Motoki Murakami, a trumpet player also known as a member of Zainichi Funk.
While it carries a Japanese, folktale-like flavor that suits a classic “old Japanese story,” the dry saxophone tone gives it a cool edge.
JT Omouta ‘Thinking of Colleagues’ EditionTakumi Kitamura, Yuma Yamoto
“Thinking of My Friends” is a song about the friends who, for some reason, are always by your side when you’re feeling down.
Sung by Kiyosaku of MONGOL800 for a JT commercial, this tune is woven with a light, upbeat melody that conveys the warm bond with a friend who suddenly shows up when work has you discouraged.
You don’t even confess why you’re feeling low—you just swap ridiculously silly stories—and somehow your energy gets recharged.
If you listen while picturing the friends who do the same for you, you may realize anew how much they support you every day.
It’s a heartwarming track that celebrates those laugh-out-loud friendships.
JT Omouta ‘Thinking of Parents’ versionTakumi Kitamura
Kiyosaku from MONGOL800 sings “Oya wo Omou” (Thinking of My Parents).
Used as the song in JT’s commercial featuring Takumi Kitamura, it expresses gratitude to parents one used to rebel against.
Parents always put you first and notice everything right away—but during adolescence, you fail to see their kindness and just push back.
Still, at important milestones, even if it’s embarrassing, you have to properly express your gratitude.
It’s a song filled with warmth: thank you for everything up to now, and please keep looking out for me from here on, too.
JT commercial. A compilation of commercials aiming for coexistence between smokers and non-smokers (11–20)
JT Omouta ‘Thinking of a Married Couple’ EditionTakumi Kitamura, Anna Ishii
This JT commercial features Takumi Kitamura—an actor who’s also active as a musician—co-starring with former E-girls member Anna Ishii.
The deep, resonant voice you hear in the ad is Kiyosaku from MONGOL800.
The song he sings, “Fūfu o Omou” (“Thinking of a Married Couple”), begins with two people who have overcome everything together finally becoming husband and wife.
After they marry, they start noticing even more facets of each other and clash again.
Even so, in the end they make a resolution: to understand everything about each other—both the good and the bad—and continue living together from here on out.
Newlyweds in particular will surely relate!
JT SomeTime LIGHTS
This commercial promotes Sometime Light through refreshing footage of a haircut on a building rooftop.
Both the woman cutting and the man getting his hair cut are smiling, which really conveys the fresh, uplifting mood.
Enhancing the playful, breezy atmosphere of the visuals is Anri’s song “I Want to Be Dumped with a Happy End.” Although the theme is heartbreak, the sound and vocals feel light, revealing a positive emotion that encourages moving forward.
JT Natural Peach Water ‘Momomo’ EditionRola
The last commercial released under JT’s “Momo no Tennen-sui” brand was the version featuring the model Rola, which used a parody of “Lum’s Love Song” as its jingle.
The original song has long been loved as the anime theme for Rumiko Takahashi’s manga Urusei Yatsura.
JT One step at a time, toward the future. “Coexistence of non-smokers and smokers” edition
JT’s commercial series, which uses tobacco as a lens to speak about themes like the diversity of personal tastes and differences in values, really gives you a lot to think about.
Because the visuals are created with a calm, restrained aesthetic that never feels preachy, they sink in naturally.
The same goes for the music in the commercials: it supports the images while still asserting a clear presence.
The instrumental tracks are by toe, an instrumental band Japan proudly shares with the world.
If you like genres such as post-rock, you’ll likely already know them, but I imagine many people who heard the CM music were curious about who it was by.
The piece was written specifically for the commercial and isn’t available on CD or for download.
Still, if you enjoyed the CM track, I hope you’ll check out toe’s original albums and EPs!
