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JT commercial: A compilation of ads aiming for coexistence between smokers and non-smokers

JT, or Japan Tobacco Inc., is a company that sells tobacco products both domestically and internationally.

In this article, we’ll introduce a comprehensive roundup of JT commercials produced to date!

JT’s TV and online commercials mainly focus on promoting tobacco etiquette, with many of them themed around the coexistence of smokers and non-smokers.

They also feature a variety of elements, such as captivating background music that draws you in and humorous direction that keeps you watching.

Take this opportunity to check them out.

JT commercial. A compilation of commercials aiming for coexistence between smokers and non-smokers (21–30)

JT 61st Golf Nippon Series JT Cup

[Official] The 61st Golf Japan Series JT Cup

This commercial announces the 61st Golf Nippon Series JT Cup and builds anticipation for the tournament by showcasing memorable moments from past events.

Focusing on players’ expressions of tension and joy, the footage highlights that golf is full of drama.

Aerial shots of the greens are a key feature, underscoring the sport’s refreshing appeal.

Combined with powerful music, it also conveys the significance of this major tournament.

JT “Together with local communities, together with society”

[Official] “Together with the community, together with society.”

This commercial introduces JT’s ties with local communities and society through a look at its tobacco business, conveying the company’s intention to continue valuing those connections.

It shows tobacco leaves being grown amid vast landscapes, and depicts these bonds through the expressions of the people there.

You can sense that many different people are involved in making tobacco, and that results are achieved precisely because so many come together.

The smiles of the producers are memorable, and the footage conveys a warmth that comes from being connected with society.

JT commercial: A compilation of commercials aiming for coexistence between smokers and non-smokers (31–40)

JT “Feelings Connect.” (version)

[Official] JT Corporate CM 'Feelings Connect.'

This is a corporate commercial themed around JT’s group purpose, “Bringing greater richness to the heart.” Alongside footage of the Hiroshima Thunders, JT’s volleyball team active in the SV.LEAGUE, the narration conveys that sentiment.

JT: One step at a time, toward the future. “Respect for Diversity” edition

JT CM 'One step at a time, toward the future.' Respecting Diversity Edition

In an era where the importance of diverse values is loudly proclaimed, truly respecting diversity is very difficult, yet it’s a theme we simply can’t avoid.

People hold different values regarding tobacco as well, which is why this commercial makes you think.

The music that colors this socially conscious ad is by toe, a Japanese band highly renowned among fans of what’s known as the post-rock genre.

The exquisitely interwoven clean tones of the two guitars, the bass that generates a surging groove, and the busy drumming create a serious tension.

While it’s an instrumental track that never distracts from the visuals, its overwhelmingly distinctive sound is nothing short of impressive.

Unfortunately, since it’s an original piece composed for the commercial, it hasn’t been released on CD or made available for download.

JT: One step at a time, toward the future. ‘The Art of Adult Refinement’ Edition

JT CM 'One step at a time, toward the future.' Adult Refinement Edition (30 seconds)

In this day and age, smokers often find themselves in situations where they feel unwelcome.

As this commercial also says, what you love might be something someone else dislikes—a theme we shouldn’t forget, not just about tobacco but about anything.

That’s exactly why a bit of considerate, adult decorum is called for, and the music that colors this message is by the Japanese post-rock band toe.

If you’re a fan of their work, you probably recognized the track the moment you heard it.

Among their songs, this one stands out as an especially gentle and beautiful instrumental.

It’s a shame the piece was written specifically for the commercial and isn’t available for download, but if you’re interested, be sure to check out their original albums!

JT Social Song: “Let’s keep our distance♪ That includes car following distance, too.”Daigo

Chidori’s Daigo delivers cool comebacks! Mio Imada also appears / JT “Social Distance” PR video

In 2020, due to the impact of the novel coronavirus, we started hearing the term “social distance” more often.

This commercial suggests establishing a similar concept—“sousial distance”—between smokers and non-smokers.

A song that relentlessly urges people to keep their distance plays as the CM’s jingle, matching the content of the ad.

While Daigo from the comedy duo Chidori lists people—besides smokers—from whom he’d like to keep his distance, a man strums a guitar and sings rhythmically, calling for people to keep their distance in sync with him.

The style of addressing the issue with a touch of humor is catchy and sticks in your ears, doesn’t it?

JT “Shogi Japan Series: Together with Those Who Love It”Sota Fujii, Shintaro Saito, Takumi Ito

[Official] JT Corporate CM 'Shogi Japan Series: Together with What We Love' (version)

This piece highlights the Shogi Japan Series, a tournament for which JT serves as a special sponsor, and introduces their desire to support people in “enjoying what they love.” The commercial features a striking presentation in which Sota Fujii, along with Shintaro Saito and Takumi Ito, appear in both animation and live-action.

Many viewers were likely drawn into the world the video creates.