JT commercial: A compilation of ads aiming for coexistence between smokers and non-smokers
JT, or Japan Tobacco Inc., is a company that sells tobacco products both domestically and internationally.
In this article, we’ll introduce a comprehensive roundup of JT commercials produced to date!
JT’s TV and online commercials mainly focus on promoting tobacco etiquette, with many of them themed around the coexistence of smokers and non-smokers.
They also feature a variety of elements, such as captivating background music that draws you in and humorous direction that keeps you watching.
Take this opportunity to check them out.
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JT commercial. A compilation of commercials aiming for coexistence between smokers and non-smokers (21–30)
JT ‘The Path of the Oni: Reunion’ VersionTakayuki Yamada, Hisako Ogata
This is the song used in a series of commercials featuring Takayuki Yamada as a demon, who comes to understand the richness of the heart by experiencing the warmth of human kindness.
It begins with a striking saxophone phrase, and in the latter half it impressively incorporates sonorities reminiscent of gagaku, traditional Japanese court music.
The composer is Motoi Murakami, who also plays trumpet with GENTLE FOREST JAZZ BAND and Zainichi Funk.
As a composer, he creates music for commercials, TV programs, and stage productions, so you may well have heard his work somewhere before.
JT ‘Feelings that connect, together with nature’ version
This commercial focuses on the work of growing leaf tobacco, which can be considered fundamental to JT’s initiatives, and clearly showcases what that landscape looks like.
It portrays the activities carried out amid beautiful rural scenery and how they have continued across generations, together with the expressions of the people working there.
By emphasizing natural landscapes and human expressions, it gives the impression that the efforts to coexist with nature are also being conveyed.
It’s content that allows you to truly feel human warmth within a grand, expansive setting.
JT “A Story of a New Perspective”Kosuke Takagi, Kazunari Tosa, Fumiya Ogura
This commercial uses a common situation—an exchange with a business partner—to make us think about the importance of having a fresh perspective.
When asked about rejuvenating the company, a new employee made what might seem like an impolite suggestion: that the president should change his image.
The president was impressed, and the deal went smoothly as a result.
It’s a casual conversation reflecting on work, but it prompts us to consider how having a new viewpoint might lead to a better future.
JT Social Distance Smokabon: “I am Smokabon” Version / “Su-su-su no Su” Version / “Everyone Assembles!” VersionDaigo
This commercial features Daigo from the comedy duo Chidori appearing as Smokabon, a smoker, delivering a strong message about smoking etiquette.
It calls on people to properly use designated smoking areas so both smokers and non-smokers can be comfortable.
Characters from “The Genius Bakabon” appear to reinforce the message, adding a fun touch to the content.
The ad also emphasizes that following etiquette leads to a more pleasant time for everyone, including ourselves.
JT Social Distance Warau Salesman “Daizo Moguro” Version / “After Meal” Version / “Night Streets” VersionDaigo
This is a surreal commercial in which Daigo from the comedy duo Chidori appears as “Daizo Moguro,” a character who looks just like Fukuzo Moguro from The Laughing Salesman, calling for better manners among smokers.
Framed not as The Laughing Salesman (Waru Salesman) but as The Laughing Smo-kesman, it claims to bridge the gap between smokers and non-smokers.
Through the back-and-forth between Fukuzo Moguro and Daizo Moguro, it conveys, comically yet emphatically, what manners matter.
By maintaining a speaking style that consistently evokes Fukuzo Moguro until the end, it also leaves the impression of eliciting laughs.
JT Volleyball vs Basketball: “Do the JT Thunders Face Off in Basketball Against a Street Ball Team?!” (Version)Akihiro Fukatsu, Yu Koshikawa, Daisuke Yako, Leandro Vissotto Neves, Takaaki Kakimoto
This commercial features the JT Thunders from the V.
Premier League facing off in basketball against a street basketball team—creating a unique, quirky world.
Even though it’s supposed to be a basketball game, volleyball-specific moves come flying out, completely throwing the opposing team off.
The plays are ones you’d never see in regular basketball, so the players’ alternating looks of admiration and bewilderment are memorable.
Precisely because the visuals are comedic, you can feel the fun of both volleyball and basketball.
JT Virtual Tobacco Leaf Farm “JT Tobacco Farm” Episode
This is a commercial introducing JT Tobacco Farm, which recreates domestic leaf-tobacco farms in a metaverse space.
By letting viewers clearly sense the landscapes shown in the footage, the aim is to convey JT’s sustainability initiatives.
While it’s ultimately an image within a virtual environment, the warmth of the intentions and the spirit of mutual support are strongly felt through the gentle visuals.
In addition to being a place to relax, it also highlights functions beyond just viewing—such as serving as a venue for interaction with other users.