JT commercial: A compilation of ads aiming for coexistence between smokers and non-smokers

Change at JT speed. “Momotaro Original Version” editionH ZETTRIO

[Official] Region-Limited Commercial 'Change at Speed.' Momotaro Original Version (30 seconds)

This commercial portrays JT’s views on what changes and what remains unchanged, inspired by the concept of arranging timeless classics.

It alternates between H ZETTRIO’s performance and narration, and from the performers’ joyful expressions, you can sense a positive resolve to move toward the future.

The lively mood of the visuals is firmly supported by H ZETTRIO’s rendition of “Momotaro.” Precisely because the arrangement is boldly crafted to highlight the fun, it also conveys an attitude of embracing the pace of change with positivity.

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kappamaki

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JT Omouta “Aisuru Hito wo Omou” VersionTakumi Kitamura, Anna Ishii

Empathy! Thinking of a loved one [Thinking of people's time JT]

A JT commercial told from the perspective of a woman in a long-distance relationship.

The CM song “Thinking of the One I Love” is also sung by Kiyosaku of MONGOL800.

Though she puts on a brave face, telling her boyfriend on the phone and those around her that she’s “okay,” the song conveys her true feelings—how much she longs to see him and how unbearably lonely she feels.

For anyone who has experienced a long-distance relationship, regardless of gender, it will likely strike a chord.

No matter how far apart they are, she can’t help but keep thinking about him.

That bittersweet feeling gently warms the heart with the moment depicted at the end of the song.

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SAKI

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JT “An Afternoon to Think About a Rich Heart”Wasenari Tosa, Fumiya Ogura

[Official] JT Corporate CM 'An Afternoon to Reflect on a Rich Heart'

“What exactly is a rich, fulfilling moment?” The catchy opening that poses this question is striking, isn’t it? The piece portrays many forms of rich time: zoning out during a work break and gazing into the distance, taking a calm moment to face yourself, sharpening your senses, or seeking encounters with something new.

The relaxed yet warm exchanges between Kazunari Tosa and Fumiya Ogura, who play senior and junior colleagues, convey that richness can look different for everyone — and that’s okay.

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Hane Keisuke

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Change at JT speed. “Hometown Original Version” editionH ZETTRIO

[Official] Region-Limited CM “Change at Speed.” Hometown Original Version (60 seconds)

This commercial portrays JT’s stance on how to face changing times, set to light, uplifting music.

Centered on H ZETTRIO’s performance, the narration conveys thoughts on “change,” creating a positive tone.

The song that briskly lifts this thought-provoking theme is H ZETTRIO’s ‘Furusato.’ With an arrangement so sprightly you might not realize the original is a children’s song, it evokes a fun, nostalgic look back on one’s hometown memories.

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kappamaki

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Change at JT speed. “Flame Context Original Version” editionH ZETTRIO

[Official] Region-Limited Commercial “Change at Speed.” Flame Context Original Version (30 seconds)

This commercial depicts JT’s strong conviction: precisely because the world is changing at a dizzying pace, we should face that change with unchanging values.

The combination of H ZETTRIO’s fast-paced performance and the narration conveys a powerful drive toward the future.

The track that further accentuates the sense of speed expressed through the visuals and narration is H ZETTRIO’s “Honō no Context” (“Context of Flame”).

Its light, agile playing still carries a sense of urgency, and the way the highlights shift one after another showcases that speed.

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kappamaki

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JT “The Path the Oni Walks – Appearance” EditionTakayuki Yamada, Hisako Ogata

[Official] JT Corporate CM 'The Oni’s Path: Introduction'

A commercial where a seemingly heartless oni played by Takayuki Yamada sets off on a journey to discover the richness of the heart.

It feels like there will be sequels to come, doesn’t it? JT’s corporate philosophy is “More richness in the heart,” and I’m intrigued by the oni’s journey to learn what that means.

It’s styled like an old folktale, which fits perfectly, since it feels like people in the past had more emotional richness.

The BGM features a piece composed by Motoki Murakami of Zainichi Funk.

The sound design is striking, blending a sense of traditional Japanese folk music with a jazzy vibe.

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Hane Keisuke

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JT Omouta “Sisters” VersionAnna Ishii, Kotone Furukawa

Ena Ishii and Kotone Furukawa deliver fine performances as contrasting sisters! / Japan Tobacco Inc.'s “Omouta” series, Part 5: “Thinking of Sisters” (web-exclusive special movie)

Kiyosaku from MONGOL800 has been singing the JT commercial series “Omouta.” In the “Thinking of Sisters” edition, instead of Kiyosaku, female vocalist thea delivers a soothing performance.

“Thinking of Sisters” sings about the unique bond shared by sisters—feelings that can’t be easily put into words.

The older sister feels a bit annoyed by her clingy younger sister, and eventually a sense of jealousy begins to sprout.

Even so, as they both grow up, they realize they’re supporting each other with an invisible, powerful bond.

Those who are sisters themselves will likely relate to these familiar, sister-specific emotions that differ from those between brothers.

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SAKI

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