JT commercial: A compilation of ads aiming for coexistence between smokers and non-smokers
JT, or Japan Tobacco Inc., is a company that sells tobacco products both domestically and internationally.
In this article, we’ll introduce a comprehensive roundup of JT commercials produced to date!
JT’s TV and online commercials mainly focus on promoting tobacco etiquette, with many of them themed around the coexistence of smokers and non-smokers.
They also feature a variety of elements, such as captivating background music that draws you in and humorous direction that keeps you watching.
Take this opportunity to check them out.
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JT commercial. A compilation of commercials aiming for coexistence between smokers and non-smokers (11–20)
JT One step at a time, toward the future. “Coexistence of non-smokers and smokers” edition
JT’s commercial series, which uses tobacco as a lens to speak about themes like the diversity of personal tastes and differences in values, really gives you a lot to think about.
Because the visuals are created with a calm, restrained aesthetic that never feels preachy, they sink in naturally.
The same goes for the music in the commercials: it supports the images while still asserting a clear presence.
The instrumental tracks are by toe, an instrumental band Japan proudly shares with the world.
If you like genres such as post-rock, you’ll likely already know them, but I imagine many people who heard the CM music were curious about who it was by.
The piece was written specifically for the commercial and isn’t available on CD or for download.
Still, if you enjoyed the CM track, I hope you’ll check out toe’s original albums and EPs!
JT Natural Peach Water ‘Momomo’ EditionRola
The last commercial released under JT’s “Momo no Tennen-sui” brand was the version featuring the model Rola, which used a parody of “Lum’s Love Song” as its jingle.
The original song has long been loved as the anime theme for Rumiko Takahashi’s manga Urusei Yatsura.
JT Social Election Episode 2: “Crossed Arguments”Nao, Shisonnu
JT’s commercial features two fictional parties: the “Swan Party,” which calls for manners toward smokers while ensuring non-smokers aren’t forced to inhale unwanted smoke, and the “We Smoke Party,” which also promotes smoker etiquette so that smokers don’t lose places where they can smoke responsibly.
Actress Nao and the comedy duo Sissonne appear as members of each party.
Produced in the style of a political broadcast, the commercial uses rap to clearly communicate each side’s message.
The rap was supervised by TK da Kurobuchi, a rapper known for freestyle.
Thanks to TK da Kurobuchi’s expert guidance, Nao and Sissonne’s Hasegawa deliver smooth, natural-sounding rap performances without any awkwardness.
JT Social Distance “Manifesto”Sisonne
For people who don’t smoke, the smoke from those who do can feel very unpleasant.
But for smokers, cigarettes are important.
This JT commercial appeals for an end to reducing smoking areas by considering only non-smokers.
The comedy duo Sisonne appear as members of the “Sui-masu Party,” pledging to protect places where smokers can follow the rules and smoke.
Matching the imagery that conveys a sense of crisis over the shrinking number of smoking areas, the BGM features an intense, urgent melody.
It seems to convey the strong wishes of smokers through the music as well.
JT Social Distance “Manifesto”Nao
This is a JT commercial that calls for a society where non-smokers can live comfortably without experiencing unwanted smoke that makes them feel like they might end up smoking.
Produced in the style of a political party commercial, it features actress Nao playing a member of the “Swan Party,” advocating not to force non-smokers to inhale unwanted smoke.
The background song used in the ad is a track distributed by the Nash Music Library, which provides royalty-free music.
The melody conveys a sense of purity and strength, much like an actual political party commercial.
JT Omouta “Thinking of a Colleague from the Same Cohort” EditionTakumi Kitamura, Nobuyuki Suzuki
“Thinking of My Colleague,” sung by Kiyosaku from MONGOL800, is a song about a relationship with a coworker you don’t really like.
It’s featured in JT’s “Omouta” series, in the “Thinking of My Colleague” edition.
The commercial stars Takumi Kitamura, who has appeared throughout the “Omouta” ads, and Nobuyuki Suzuki from Gekidan EXILE.
The colleague has a different personality and different strengths, and you can’t help but feel they’re not your cup of tea.
Yet you have to work together.
You clash because your personalities don’t match, but in the end you find joy in accomplishing one thing together.
Sometimes you have to do something with someone you dislike.
This song makes you feel that if you keep in mind the “fun” that might be waiting ahead and move forward with that thought, you might be able to enjoy your work.
JT commercial. A compilation of commercials aiming for coexistence between smokers and non-smokers (21–30)
JT Roots “ROYAL MIX” (commercial)Kome Kome Club
Speaking of Kome Kome Club, even if you’re not from that generation, you’ve probably heard their massive, history-making hits like “Roman Hikō” and “Kimi ga Iru Dake de.” As a bona fide entertainment troupe, they’ve also released many tracks that combine flashy brass sections with intense funkiness.
Their second single, “Shake Hip!,” released in 1986, is a classic that lets you fully savor their funky musical style.
The version used in a 2009 JT Roots commercial was the “ROYAL MIX ver.,” which the band themselves rearranged in a parody-like style.
The lyrics are so striking they’ll make you laugh, but by all means, check out how cool the original version is too!