Kanebo’s commercial song. A popular jingle
You often see commercials for Kanebo, a major cosmetics manufacturer, when you’re watching TV, right?
In particular, the KATE commercials often feature popular actresses and artists, so I think they’re ads that really catch your eye.
The music used in Kanebo’s commercials frequently ties in with songs by popular artists or their covers.
In this article, we’ll introduce all the commercial tracks that have been used in Kanebo’s ads so far.
If there’s a song you heard in a commercial that caught your attention, be sure to give it a proper listen.
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Kanebo’s commercial songs. Popular commercial songs (1–10)
You guys are kiwi, papaya, and mango, aren’t you?Nakahara Meiko

It was released in 1984 as Meiko Nakahara’s sixth single.
The song was used as the theme for Kanebo’s summer cosmetics campaign, with lyrics and music by Meiko Nakahara.
It’s a pop song with her signature tropical and Latin flavor, and it became her biggest hit.
Lips, speak passionately of youWatanabe Machiko


This commercial features a moving narration that focuses on the beauty everyone possesses.
Through dynamic scenes of people brimming with vitality and lush nature, Kanebo’s commitment to crafting cosmetics comes through clearly.
The BGM is a choral version of “Kuchibiru yo, Atsuku Kimi wo Katare.” Originally released in 1980 by Machiko Watanabe, the song celebrates radiant women with a focus on the lips.
Backlight -replica-Vaundy

This commercial powerfully showcases the unique, shadow-enhancing finish of KATE’s LIGHTS ON SHADOW by layering animation over live action.
The transition from black-and-white animation to color, followed by live-action bursting onto the screen, conveys a clear sense of beauty and growing confidence.
Further accentuating the dynamism and strength depicted in the visuals is Vaundy’s track “Backlight -replica-.” The tense, powerful band sound is striking, and combined with his bold, expansive vocals, it evokes an unstoppable forward-driving energy.
Kanebo commercial songs. Popular commercial songs (11–20)
Sweet FateUA

Released in 1997 as UA’s seventh single in total.
The lyrics were written by UA, and the song was used in a Kanebo “Testimo II” commercial.
Although UA was on maternity leave at the time, the track was rushed into production in December of the previous year, and it went on to become the best-selling single of her career.
Rock’n RougeMatsuda Seiko

It was released in 1984 as Seiko Matsuda’s 16th single.
The song, which Seiko Matsuda appeared in as the image song for Kanebo Cosmetics’ Spring ’84 campaign, was written and composed by Takashi Matsumoto and Kureta Kayo.
It has a European disco style and conveys a springlike impression.
YOU DON’T GIVE UPKahara Tomomi

A gentle, heartwarming single by Tomomi Kahala where piano and strings softly embrace the listener—her tenth single.
Originally a recut from the acclaimed 1997 album “storytelling,” it was released as a single in April 1998.
The song’s appeal lies in its warm message of encouragement, as if gently nudging someone you care about forward.
Kahala’s vocals express this with delicate yet resolute strength.
It was also featured in a Kanebo Cosmetics commercial and reached No.
7 on the Oricon weekly chart.
It’s the kind of anthem that gives you the courage to face tomorrow, whether you want to cheer someone on or need support when you feel like you might falter yourself.
I’ll save youfayray

It was released in 2001 as Fayray’s eighth single.
The lyrics and music were written by Fayray, and it was used in a Kanebo “KATE” commercial.
The lyrics express a warm, maternal love that envelops you, and the song’s clear, translucent vocals are soothing.


