Kanebo’s commercial song. A popular jingle
You often see commercials for Kanebo, a major cosmetics manufacturer, when you’re watching TV, right?
In particular, the KATE commercials often feature popular actresses and artists, so I think they’re ads that really catch your eye.
The music used in Kanebo’s commercials frequently ties in with songs by popular artists or their covers.
In this article, we’ll introduce all the commercial tracks that have been used in Kanebo’s ads so far.
If there’s a song you heard in a commercial that caught your attention, be sure to give it a proper listen.
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Kanebo commercial songs. Popular commercial songs (41–50)
Shining dayNiziU
This is a commercial for Kao’s facial cleansing powder, suisai, highlighting how it addresses skin concerns like clogged pores and greasiness.
It begins with NiziU members talking about their skin troubles, which are then shown being effectively muted by suisai.
The bright, uplifting mood of the solution taking shape is further emphasized by NiziU’s song “Shining day.” The fresh sound and cheerful vocals overlap to convey a positive feeling, as if stepping forward into the future.
Kanebo commercial songs. Popular commercial songs (51–60)
La La La
The TV commercial for Kanebo media luxe powder foundation features Hiroko Hatano happily sharing how pleasant it is to use.
The song “La La La” expresses the joy and excitement of using the product.
As everyone knows, it’s a famous song by Maki Ohguro, though the commercial uses a cover version.
The lively choral feel matches the mood of the ad.
It might be fun to compare it with the original track.
MY SUGAR CATNakajima Mika
It was released in 2006 as Mika Nakashima’s 19th single.
The lyrics were written by Mika Nakashima herself, and the song was used in a commercial for Kanebo Cosmetics’ KATE brand.
It reached No.
14 on the Oricon Weekly Singles Chart and is a reggae-style track.
Wednesday MoonTokunaga Hideaki
It was released in 1991 as Hideaki Tokunaga’s 11th single.
The song was used in a Kanebo “ZENITH” commercial in which Tokunaga himself appeared, and it became his only single to reach No.
1 on the Oricon Weekly Singles Chart.
This track is currently out of print.
Sexual Violet No. 1Kuwana Masahiro
Masahiro Kuwana’s “Sexual Violet No.
1” was released in 1979 and is one of his signature songs.
The lyrics have a sexy vibe, seemingly singing about a man–woman relationship, and combined with the guitar-driven, powerful sound, they convey a unique, forceful image.
One reason the song became a hit was its use in a Kanebo commercial, which is said to have boosted Kuwana’s popularity.
The structure, with the title repeated in the chorus, leaves the song name firmly imprinted in your mind.
LADY NAVIGATIONB’z
It was released in 1991 as B’z’s eighth single.
The song was written specifically as the image song for Kanebo Cosmetics’ ’91 summer campaign, and the lyrics include “NAVI,” which was a Kanebo product at the time.
It is one of the songs that is rarely performed live.
Hate tell a lieKahara Tomomi
It was released in 1997 as Tomomi Kahala’s sixth single.
The song was used in a TV commercial for Kanebo Cosmetics’ REVUE brand “Bronzelove,” for which Kahala herself served as the image character.
It debuted at No.
1 on the Oricon singles chart and held the top spot for three consecutive weeks, becoming Kahala’s third million-selling single.
In conclusion
We’ve introduced, all at once, the songs used in Kanebo’s commercials. While popular tracks by domestic artists were often featured in the past, recently there’s been a notable trend toward original music created specifically for the ads. If there’s a song you heard in a commercial that caught your ear, or a track from an old Kanebo ad that left an impression on you, be sure to give it a careful listen!