The theme song for Merit’s commercials. A popular jingle.
Since its release in 1970, Merit shampoo has been beloved as Kao’s flagship product.
Over the years, many commercials have been produced, featuring a wide variety of songs as CM tracks.
Some were original songs created specifically for the commercials, others used popular hits, and more recently, cover versions of iconic Japanese rock songs have also drawn attention.
In this article, we’ll introduce all the songs that have been featured in Merit commercials to date!
- Shampoo commercial song. Popular jingle.
- Kao’s commercial song. A popular jingle.
- A roundup of Merit commercials: the charm lies in their portrayals of family love!
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Taisho Pharmaceutical CM Songs] Popular Commercial Songs and Historical Commercial Song Collection [2026]
- Shiseido commercial song. Popular commercial jingle.
- Classic enka songs featured in commercials, along with original CM tracks, introduced together!
- Pocky commercial songs: a comprehensive introduction to the CM tracks through the years
- [Piano Pieces from Commercials] Introducing Moving Masterpieces That Resonate with the Heart
- Essential’s commercial jingle. A popular commercial song.
- From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
Merit commercial songs: Popular TV commercial tunes (11–20)
Dazzling eyesYoshida Tomoyo
This is the song that was used in the 1994 Merit commercial.
It was Tomoyo Yoshida’s debut single, released by Pony Canyon in 1994.
In addition to her band activities, she now writes lyrics for other artists and works as a lyricist.
Her clear, soaring high notes are truly captivating.
Original songDJ ANDO
This is a 2016 commercial for Merit featuring Koyuki, a quintessential beautiful mom.
It uses an original song with lyrics that clearly say “Mama is beautiful.” While Merit is synonymous with family shampoos, the commercial also highlights how good it feels to use.
The Theory of HappinessShiina Ringo
This is a Meritto commercial featuring illustrations drawn with a soft touch that leave a strong impression.
The footage depicts the wonderful days of a parent and child, and just watching it warms your heart.
The tagline, “Family, Love, and Meritto,” is lovely as well, highlighting that it’s a perfect shampoo for households raising children.
Original songHasegawa Ayumu
This commercial promotes the idea that Merit can solve various hair concerns such as dryness and stickiness.
After her daughter points out issues with her hair, Chiriko Sakashita consults with Makiko Esumi and Mayuko Takada about her worries, and learns that Merit is a good solution.
The smiles they show after using Merit convey that their concerns have been thoroughly resolved.
Hasegawa Ayumu’s sound logo effectively emphasizes the benefits of Merit.
La cumparsitaGerardo Matos Rodríguez
In a television commercial from 1984, actress Yuko Tanaka appears.
The background music features the famous tango piece “La Cumparsita,” and Yuko Tanaka is shown dancing in time with it.