[Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]

Nippon Life: “We Love Smiles” (Commercial)Yuri Nakamura, Yunho Jun

[CM] Nippon Life

If you have children, many of you probably shed tears watching this commercial, didn’t you? It features a mother raising her child on her own, and a boy who adores his kind, radiant mom.

The two live happily, but then the mother falls ill and is hospitalized…

It’s a deeply moving commercial that portrays the bond between parent and child.

At the same time, it makes you feel that you have to stay healthy for your child, and that you should have insurance just in case something happens.

The mother is played by Yuri Nakamura, who was active as a member of the idol group YURIMARI and is now a successful actress.

She’s a very delicate-looking woman, but her acting ability and presence are outstanding!

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sasashina

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Nippon Life Nissay Sustainability Project: “Connecting Companies” EditionMasaharu Fukuyama

Nissay Sustainability Project: “Connecting Companies” Edition

This commercial shows how Nippon Life employees work and conveys their initiative to connect companies.

It features Masaharu Fukuyama closely following the dedicated efforts of Nissay staff, depicting their work on regional revitalization.

The song that highlights the gentle, human-connected atmosphere portrayed in the footage is Masaharu Fukuyama’s “Miraie.” Its calm piano tones layered with a tender, conversational vocal evoke a sense of hope for a bright future.

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kappamaki

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Nippon Life Mirai Support Leisurely Era: “A Couple’s Love” EditionSaburo Shinoda, Nana Okada

NISSAY Mirai Support - Love of a Married Couple

This commercial conveys the change of heart that comes at a life’s turning point, along with a feeling of clarity and freshness.

The moment when a man sees a dog shake off water and suddenly mimics the same movement is striking.

It symbolizes shaking off what he had been carrying up to that point and embracing a positive mindset to walk through life lightly.

Even while aiming for a carefree, untroubled lifestyle, it also expresses the kindness of never forgetting to hold on to love.

It’s a piece that communicates the warmth and importance of insurance that supports a light, love-filled life and a new beginning.

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kappamaki

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Nippon Life Mirai no Katachi Story: BirthHaruka Ayase, Kento Kaku, Yosuke Eguchi, Ryo Iwamatsu, Dai Okabe, Rikako Yagi

[Nippon Life] The Story of “Mirai no Katachi” – Birth Chapter [Haruka Ayase][Yosuke Eguchi][Kento Kaku][Ryo Iwamatsu][Dai Okabe] 30-second CM

It’s a commercial featuring Kento Kaku playing a father whose baby has just been born, encouraging viewers to review their insurance.

But Kento Kaku, totally smitten with his child, isn’t taking in the conversation at all (lol).

That’s right—when your family grows, one essential step is to review your insurance.

It’s important to prepare so that you and your family won’t struggle if, by any chance, you can’t work due to injury or illness.

You’d feel more secure with insurance that provides comprehensive support for treatment costs, hospitalization, and living expenses, right? If this commercial made you feel uneasy, it’s not too late—take a moment to review your coverage now.

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sasashina

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Nippon Life Nissay Sustainability Project “Nurturing the Future” EditionMasaharu Fukuyama

Nissay Sustainability Project “Nurturing the Future” Edition

This commercial gently introduces Nissay’s sustainability initiative for the future, the Nissay Sustaina Project.

With the theme of “Nurturing the Future,” it portrays people, communities, and the environment supporting one another, interwoven with Masaharu Fukuyama’s song.

The song featured in these tender visuals is Fukuyama’s “Miraie.” Written specifically for the commercial, it expresses the hope that we can reunite with our loved ones with a smile.

Centered on piano with a gentle vocal, it conveys a sense of human connection and warmth.

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kappamaki

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Nippon Life Mirai Factory “Future Creation Story” Pokémon CampaignSosuke Ikematsu, Nao Minamisawa, Shigemitsu Ogi

Nippon Life CM Pokémon Campaign Edition — Sosuke Ikematsu, Nao Minamisawa, Shigemitsu Ogi

It’s a scene where someone is explaining the campaign to their boss, and you can feel the nerves as they hand over the materials.

What happens next is key: the boss sees a sheet using a Pokémon coloring page as a backing, their expression changes, and a surprising gap is revealed—they actually know the Pokémon names very well.

The boss’s delighted reaction to the subordinate’s confusion conveys both Pokémon’s broad recognition and the fun it embodies.

Like the shifts in their expressions, the message is that insurance isn’t something to be nervous about; it encourages people to engage with it casually.

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kappamaki

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Nippon Life Nissay Sustainability Project “Nurturing the Future” Edition

Nissay Sustainability Project “Nurturing the Future” Edition

This is a commercial introducing the various awareness initiatives carried out by Nippon Life as part of the Nissay Sustena Project.

In this commercial, cancer awareness activities and traffic safety awareness activities are highlighted, showing the company’s sincere commitment to each effort.

Also particularly striking in this CM is the footage of Masaharu Fukuyama performing a piano-and-vocal piece.

The song featured in the commercial, Mirai-e, was written specifically for this campaign.

Its title is notable for its double meaning: not only “a picture of the future,” but also the phrase “to the future.” It’s a song whose message—living the present to the fullest for the sake of the future—resonates deeply.

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Hane Keisuke

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