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[Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Nippon Life’s commercials have lately featured many popular actresses and actors, with drama-like storylines that have become very popular.

In this article, we’ll showcase a selection of Nippon Life’s most popular commercials, including those starring these well-known actors!

We’ve picked a wide range—from the commercials you’ve been curious about after seeing them on TV recently to the moving ads that used to be on all the time—so please take your time and enjoy.

Nippon Life Commercials: Popular and Historical Ads Compilation [2026] (21–30)

Nippon Life: ‘125 Years of Unchanging Commitment’

Nippon Life - 125 Years of Commitment - 120-second commercial

This is the 2014 Nippon Life Insurance commercial, “125 Years of Unchanging Commitment.” It traces Japan’s history and transformations from 125 years ago to the present.

The Yurigaoka Children’s Choir’s “Song of Life” evokes a sense of nostalgia and reminds us of feelings we hold dear.

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Nippon Life: “Today, I…” — Daily steps woven toward the future

Nippon Life Commercial 'For the Ones We Love: The Pillar' featuring Kuranosuke Sasaki

This commercial talks about a chain of mutual support and connection—by supporting someone, that person in turn supports someone else.

It portrays the kindness that, through repeated acts of compassion, builds a brighter world.

The content conveys a strong sense of hope, encouraging us to link small steps toward the future.

It’s a commercial that reminds us no one lives alone and that thinking of others is essential for moving forward.

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Nippon Life: For the ones you love — Pillar Version

Nippon Life Commercial 'For the Ones We Love: The Pillar' featuring Kuranosuke Sasaki

This commercial portrays the deep love within a family through visuals while gently explaining the insurance that supports it.

When the protagonist returns to their parents’ home, memories of marking their height on a pillar come flooding back, and they pass that tradition on to their child.

It’s a story that conveys the human connections linking the past to the future as we share what we once did with the next generation.

Pay attention to Kuranosuke Sasaki’s nostalgic expression when he sees the notches on the pillar and his bright, proud look toward his child—key points that highlight the warmth of being with family.

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Nippon Life Chokotsumi ‘Even If Love Is Uncertain’ EditionHiroki Yamada

Nippon Life Chokotsumi “Even if Love Is Uncertain” Edition

This is a commercial that highlights the appeal of reliable, trustworthy endowment insurance, contrasted with the uncertain love that Hiroki Yamada experiences.

The woman’s lines, skillfully dodging with vague answers, and Yamada’s reactions to them are amusing—be sure to check it out.

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Nippon Life Nissay Sustainability Project “Responsible Investment and Lending” EditionMasaharu Fukuyama

Nissay Sustainability Project: Responsible Investment and Lending

This commercial introducing Nippon Life’s initiatives features Masaharu Fukuyama.

The narration explains that insurance premiums entrusted by customers are being managed by investing in sustainable initiatives.

The sweeping scene lined with wind turbines feels refreshing, and the commercial also includes photos taken by Fukuyama himself.

The gentle acoustic guitar piece used as the BGM is also one of his works.

Titled “Walking with you,” the track is an instrumental written specifically for the commercial.

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Nippon Life Play, Support. “SNAPSHOT Miu Hirano & Hina Hayata Pair Coord” VersionMiu Hirano, Hina Hayata

“SNAPSHOT Miu Hirano & Hina Hayata Pair Coordination” Version

This is a commercial featuring table tennis players Miu Hirano and Hina Hayata.

The two go shopping and pull off various styles of clothing.

They usually have a poised, dignified aura, but their age-appropriate smiles are absolutely adorable! In the end, though, they’re back in their uniforms.

When a ring dropped by a store clerk comes flying toward them, their gazes instantly sharpen and they switch into battle mode.

The two seem relieved to be back in their familiar uniforms, but the clerk was probably shocked to have the ring returned with a racket, haha.

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Nippon Life Play, Support “Women’s Volleyball: Your Cheer” Version

Play, Support. Women’s Volleyball – Your Cheer Edition

The production where words of support gather to form a person is really cool! This is the “Women’s Volleyball: Your Cheer” segment, featuring women’s volleyball.

The song used is Yuzu’s “Niji.” Watching it makes you want to sing and cheer for them, doesn’t it?

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