[Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]

Nippon Life “Torch Runners Story: Kodaniya Kōdai” VersionKodai Haruya

Torchbearers share their real-life experiences! Heartwarming stories of bonds revealed in the 'Nippon Life Torchbearers’ Stories' commercial

This is a Nippon Life commercial titled “Torch Runner’s Story: Kodai Toharitani,” focusing on the Tokyo Olympics torch relay.

As a child, Mr.

Kodai Toharitani was diagnosed with Perthes disease and told he must not walk.

He lived in a wheelchair from an early age, supported by his family, friends, and teachers.

At 15, having overcome the illness, he is shown running—an image that brings tears to your eyes.

While torchbearers are often celebrities or former athletes, this commercial is wonderful because it introduces people from the general public who have persevered.

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utatane

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Nippon Life ‘Torch Runners Story: Miyu Tarui’ EditionMiyu Tarui

Torchbearers share their real-life experiences! Heartwarming stories of bonds revealed in the 'Nippon Life Torchbearers’ Stories' commercial

This is a commercial by Nippon Life titled “Torch Runner’s Story: Miyu Tarui,” featuring the Tokyo Olympics torch relay.

It shows a tiny baby girl, then her growing up, starting ice skating, and working hard.

It seems to be a half-life story of an athlete aiming to become a skater, but by the end we learn that Ms.

Tarui had a twin sister who passed away right after birth.

The opening line, “We were always together,” is revealed to have that meaning—making it a deeply moving ad.

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Nippon Life Nissay Sustainability Project “Nurturing the Future” Edition

Nissay Sustainability Project “Nurturing the Future” Edition

This is a commercial introducing the various awareness initiatives carried out by Nippon Life as part of the Nissay Sustena Project.

In this commercial, cancer awareness activities and traffic safety awareness activities are highlighted, showing the company’s sincere commitment to each effort.

Also particularly striking in this CM is the footage of Masaharu Fukuyama performing a piano-and-vocal piece.

The song featured in the commercial, Mirai-e, was written specifically for this campaign.

Its title is notable for its double meaning: not only “a picture of the future,” but also the phrase “to the future.” It’s a song whose message—living the present to the fullest for the sake of the future—resonates deeply.

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Hane Keisuke

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Nippon Life Go! Japan! Campaign: “Women’s Volleyball – United as One”

Nice commercial: Nippon Life, All-Japan Women's Volleyball Team

This commercial carries the message that volleyball isn’t a sport played by just six people.

It’s true of all sports, but we can really do our best because there are people who support and cheer us on.

The CM song is “with you” by the folk duo Yuzu.

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Araki Jakkan

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Nippon Life: “Today, I…” — Daily steps woven toward the future

Nippon Life Commercial 'For the Ones We Love: The Pillar' featuring Kuranosuke Sasaki

This commercial talks about a chain of mutual support and connection—by supporting someone, that person in turn supports someone else.

It portrays the kindness that, through repeated acts of compassion, builds a brighter world.

The content conveys a strong sense of hope, encouraging us to link small steps toward the future.

It’s a commercial that reminds us no one lives alone and that thinking of others is essential for moving forward.

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kappamaki

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Nippon Life: For the ones you love — Pillar Version

Nippon Life Commercial 'For the Ones We Love: The Pillar' featuring Kuranosuke Sasaki

This commercial portrays the deep love within a family through visuals while gently explaining the insurance that supports it.

When the protagonist returns to their parents’ home, memories of marking their height on a pillar come flooding back, and they pass that tradition on to their child.

It’s a story that conveys the human connections linking the past to the future as we share what we once did with the next generation.

Pay attention to Kuranosuke Sasaki’s nostalgic expression when he sees the notches on the pillar and his bright, proud look toward his child—key points that highlight the warmth of being with family.

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kappamaki

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Nippon Life Contract Details Confirmation Campaign: Nara “Thanksmile” Version

Nippon Life | Employees who present documents to customers and confirm contract details

This is a commercial that uses the timeless classic loved around the world, the Carpenters’ “Top Of The World.” As the CM title says, this is the “Nara” version, and around this time Nippon Life produced several commercials themed around different prefectures.

Some viewers will surely recognize the scenery!

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Araki Jakkan

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