Nippon Life’s commercials have lately featured many popular actresses and actors, with drama-like storylines that have become very popular.
In this article, we’ll showcase a selection of Nippon Life’s most popular commercials, including those starring these well-known actors!
We’ve picked a wide range—from the commercials you’ve been curious about after seeing them on TV recently to the moving ads that used to be on all the time—so please take your time and enjoy.
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Nippon Life Commercials: Popular and All-Time Ads Roundup [2026] (1–10)
Nippon Life Nissay “You Can Do It If You Try” Mr. Kinami: “Job Fulfillment” version / “Image of Working” versionNEW!Haruka Kinami


This is a series of commercials featuring Haruka Kinami appearing as a Nippon Life employee.
In the “Sense of Fulfillment at Work” spot, it portrays the fulfillment she feels as she connects with people in the local community through her job, and in the “Working Image” spot, it depicts how she balances parenting and work.
The commercials do a great job of conveying what the atmosphere of working at Nippon Life is like.
Nippon Life Play, Support. “What Sports Taught Me” VersionNEW!

This commercial conveys the idea that sports teach us many things essential for life by showing scenes of athletes instructing others, while also highlighting Nippon Life’s commitment to supporting sports.
It mainly depicts classroom-like settings led by top-tier athletes, and the participants’ smiles convey the fulfillment that sports bring.
The refreshing atmosphere of people enjoying sports is further enhanced by the song “Shin’on” by Yuzu.
It’s a lively track with beautifully layered vocals, and its fresh yet powerful band sound evokes a forward-looking attitude.
Nippon Life Mirai Support “Que Sera Sera” VersionHaruka Ayase

This commercial features Haruka Ayase portraying a woman struggling with worries as she goes through life.
Even someone who always seems cheerful and happy might actually be carrying various circumstances and concerns—watching this ad makes you feel that way.
No matter what happens, morning will always come.
If that’s the case, many of us want to spend our days with a smile and live aiming for a happy future.
I believe this commercial especially resonates with those who are feeling down and gives them courage.
Nippon Life Play, Support: “Now, to the Bridge of Glory.” (Version)yuzu

During the period of the Tokyo 2021 Olympic Games, a commercial aired featuring the duo Yuzu.
As footage of Olympic athletes competing played, the two performed their signature song “Eikou no Kakehashi,” which had once been chosen as the theme song for the Athens Olympics.
Watching this commercial, you can’t help but feel there’s no song more fitting for athletes who have devoted themselves to countless efforts and rigorous training in pursuit of the Olympics.
Even now, with time having passed since the Games, seeing it again brings back that excitement and emotion.
Nippon Life Contract Details Confirmation Campaign “2008 – Autumn” VersionEriko Moriwaki

This commercial speaks in a bright, friendly tone about the importance of reviewing your insurance policy details.
By checking your coverage regularly, you can update it to fit your current needs and also become more mindful of your health.
The storyline, in which a consultant comes to review the policy with you, suggests you don’t have to figure everything out on your own.
The light, breezy atmosphere—including the BGM—is also memorable, conveying how easy and approachable it can feel to consult about insurance.
Nippon Life Nissay Kazoku Link “Couple” Version / “Parent and Child” Version


Even if you have insurance for emergencies, do your family members—other than the policyholder—fully understand the policy details? This commercial raises that question.
Many people probably don’t know the specifics of their parents’ or partner’s insurance and might struggle to make a smooth claim when the time comes.
To address this, the two commercials—“Couple” and “Parent and Child”—introduce Nissay Kazoku Link, which allows families to share insurance information.
The message is delivered clearly through an animated format.
Nippon Life Nissay Sustainability Project “Cancer Screening” EditionMasaharu Fukuyama

This is a commercial introducing Nissay’s Sustainability Project, an initiative by Nippon Life aimed at building a society where everyone can live with lasting peace of mind.
The story unfolds with Masaharu Fukuyama covering interactions between employees and users, and the determined expressions on their faces convey a sense of moving toward the future.
Enhancing the feeling of human connection depicted in the commercial is Masaharu Fukuyama’s “Walking with you.” It’s an instrumental piece performed solely on guitar, and the lightly plucked strings evoke not only warmth but also a touch of poignancy.


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