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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (21–30)

Nitori Ideal Relaxation: “Electric Reclining Sofa” Edition

Ideal Relaxation [Electric Reclining Sofa]

This is an introductory commercial for an electric reclining sofa.

It clearly showcases a sofa that is refined in both appearance and usability, and one that lets you relax in comfort.

Combined with the calm narration and background music, the commercial delivers a luxurious feel.

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Nitori N-Cool Pet Bed: “Our heat-sensitive pet heads straight for the cool, comfy bed”

My heat-sensitive pet climbs onto the cool, comfy bed: N-Cool Pet Bed

These days, more and more people are keeping pets indoors, and this is a commercial for the N-Cool Pet Bed that keeps indoor pets comfortable.

The Shiba Inu relaxing so contentedly on the N-Cool Pet Bed looks absolutely adorable.

If you have a pet, you might just find yourself wanting to buy one for them, don’t you think?

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[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (31–40)

Quality of Nitori N-Sleep mattress

N Sleep Mattress – Proven quality, from the details up –

This is a Nitori mattress commercial featuring a calm female narration set to pleasant, soothing background music.

Using CG, it clearly shows the mattress’s internal structure.

It’s said to distribute body weight with a two-layer coil system made of firm and soft coils, reducing strain on the body when you lie down.

Mattresses often seem heavy and hard to handle, but this one appears to be split into upper and lower sections, making it easy to manage—that’s a nice plus!

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Nitori supports children’s new life. Nitori is cheering them on.

Kids’ New Life Full HD

This is Nitori’s commercial “Supporting Kids’ New Lives!!”.

Cute stuffed animals take center stage, playing and tidying up in a children’s room.

In front of a furniture set that includes a study desk, bed, and storage, the plush toys play freely, and when it’s time to clean up, they quickly and neatly put everything away.

A common concern with kids’ rooms is whether children can tidy up on their own.

With such a systematic desk, both tidying and studying seem like they would go really smoothly.

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Nitori N-Warm “Nitori’s moisture-absorbing heat generation” versionShin Shimizu

[Nitori] N-Warm is cozy ♪ & N-Cool is refreshing ♪ TV commercial compilation [All 5 versions]

A commercial for Nitori’s warm winter bedding, the N-Warm series.

It rhythmically contrasts cold things with warm ones—◯◯ may be cold, but N-Warm is warm anytime, anywhere.

The “cold” side feels rather sad… The actor does a great job playing a slightly disappointing, everyday kind of dad.

It’s a bit pitiful, but somehow you can’t help but chuckle at the ad.

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Nitori N-Cool “Nitori’s Contact Cooling” editionShin Shimizu

[Nitori] N-Warm is cozy ♪ & N-Cool is refreshing ♪ TV commercial compilation [All 5 versions]

This is a series of commercials for Nitori’s lineup of cool-to-the-touch summer bedding, the “N-Cool” series.

With a humorous twist, it shows that no matter how hot things get in the world, N-Cool will always wrap you up with a refreshing chill.

Shin Shimizu, who appears in the ads, is pitch-perfect as a slightly hapless office worker.

The pacing is snappy and the comedy is spot-on, making it a series that inevitably makes you chuckle.

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Nitori DOTAMA × Nitori [New Life Support Campaign]

DOTAMA × Nitori [New Life Support Project]

Nitori is a chain store selling interior goods and furniture nationwide.

Here’s a commercial they created in collaboration with DOTAMA, a rapper famous for his performances in freestyle rap.

In his usual suit-and-glasses look, he delivers an a cappella rap, giving off a vibe that evokes new graduates entering the workforce—perfect for a campaign supporting people starting a new life.

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