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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (1–10)

Nitori: This is Nitori’s large refrigerator “Easy to use with a generous 410L capacity” versionEiko Koike

[This is Nitori’s Large Refrigerator] Easy to use with a generous 410L capacity

This commercial showcases the excitement of the large capacity and ease of use of Nitori’s large refrigerator through Eiko Koike’s reactions.

It straightforwardly conveys the surprise of achieving a slim design with a spacious 410L capacity, along with various other built-in features.

Another key point is that all of this is offered at a low price, expressing that it’s a refrigerator designed with users in mind.

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Nitori ‘Evolving Every Year: Nitori’s N-Cool 2024’ EditionShin Shimizu

NITORI N-Cool Commercial “Evolving Every Year” Version 15s Script/Subtitle

This is the commercial for Nitori’s N-Cool, known for the phrase “It’s hot, but N-Cool is refreshingly cool!” It features the familiar Shin Shimizu, and his indescribable expressions became a hot topic among viewers.

This time, too, it depicts various situations, so please enjoy watching it.

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Nitori: “A room you’ll grow more attached to the longer you live in it”

To a room you grow more attached to the longer you live in it [Living in Comfort]

The “A Home You’ll Grow to Love the More You Live in It” segment features high-quality furniture and accessories made from richly expressive materials like leather and natural wood—pieces that become more cherished the more you use them.

When people think of Nitori’s furniture, they often picture practical items at affordable prices, but it turns out they also offer a wide range of premium products like these.

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[Nitori Commercials] Popular and Historic Commercials Summary [2026] (11–20)

Nitori “Ultra-Lightweight Randoseru” Version

Nitori [Ultra-Lightweight Randoseru]

This is a promotional commercial for a lightweight, durable, large-capacity randoseru that uses N-Shield, the same material used for fabric furniture.

Thanks to N-Shield, it’s highly scratch-resistant, and because it’s fabric, you can wash it with water when it gets dirty—making it tough enough for energetic kids.

Plus, it’s light and spacious, so the ad really conveys that it’s the perfect companion for all six years of elementary school.

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Nitori “High-Concentration Negative Ion Hair Dryer” Version

Nitori “High-Concentration Negative Ion Hair Dryer”

This is a commercial introducing a hair dryer that generates a high concentration of negative ions.

It highlights how negative ions help control frizz, and how the strong airflow lets you dry your hair quickly with lower-temperature warm air that’s gentler and less damaging.

Some viewers may be surprised that you can now even get beauty appliances at Nitori.

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Nitori’s 10-in-1 kitchen slicer: “Make everyday cooking easier”

Make everyday cooking easier with Nitori’s 10-in-1 kitchen slicer

This is a commercial for Nitori’s kitchen slicer, which amazingly can handle 10 different tasks with just one unit.

In the ad, you see the slicer being used in a variety of situations, clearly showcasing how convenient it is.

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Nitori’s Spacious Sofa: “Create a Relaxing Space Exactly the Way You Want”

Create a relaxing space just the way you want with Nitori’s spacious sofas

This is a commercial introducing a relaxed, highly customizable sofa.

There are four types available: a 1-seater (1P), a 3-seater (3P) for two people, a couch, and a stool.

The ad clearly and gently explains that you can combine these pieces however you like.

It also highlights that the armrests can be easily removed, that there’s a table designed to fit between sofa units, and that choosing N-Shield fabric makes the sofa more resistant to scratches and stains.

It’s a CM that convincingly shows this product can meet the needs of many people.

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