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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (1–10)

Nitori ‘Evolving Every Year: Nitori’s N-Cool 2024’ EditionShin Shimizu

NITORI N-Cool Commercial “Evolving Every Year” Version 15s Script/Subtitle

This is the commercial for Nitori’s N-Cool, known for the phrase “It’s hot, but N-Cool is refreshingly cool!” It features the familiar Shin Shimizu, and his indescribable expressions became a hot topic among viewers.

This time, too, it depicts various situations, so please enjoy watching it.

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Nitori “A compact 10 kg drum-type washer-dryer that won’t make you give up on placement” version

Don't give up because of space: a compact 10 kg drum-type washer-dryer

This is a commercial introducing the appeal of Nitori’s drum-type washing machine.

It opens by highlighting the price, emphasizing that it’s under 90,000 yen as a “thank-you for the big hit” price.

It then mentions that it can dry clothes in 60 minutes, features an automatic cleaning function, and also notes its compact body and reliable five-year warranty.

All of its advantages are packed into just 15 seconds.

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Nitori “Ultra-Lightweight Randoseru” Version

Nitori [Ultra-Lightweight Randoseru]

This is a promotional commercial for a lightweight, durable, large-capacity randoseru that uses N-Shield, the same material used for fabric furniture.

Thanks to N-Shield, it’s highly scratch-resistant, and because it’s fabric, you can wash it with water when it gets dirty—making it tough enough for energetic kids.

Plus, it’s light and spacious, so the ad really conveys that it’s the perfect companion for all six years of elementary school.

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[Nitori Commercials] Popular and Historic Commercials Summary [2026] (11–20)

Nitori’s 10-in-1 kitchen slicer: “Make everyday cooking easier”

Make everyday cooking easier with Nitori’s 10-in-1 kitchen slicer

This is a commercial for Nitori’s kitchen slicer, which amazingly can handle 10 different tasks with just one unit.

In the ad, you see the slicer being used in a variety of situations, clearly showcasing how convenient it is.

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Nitori’s Spacious Sofa: “Create a Relaxing Space Exactly the Way You Want”

Create a relaxing space just the way you want with Nitori’s spacious sofas

This is a commercial introducing a relaxed, highly customizable sofa.

There are four types available: a 1-seater (1P), a 3-seater (3P) for two people, a couch, and a stool.

The ad clearly and gently explains that you can combine these pieces however you like.

It also highlights that the armrests can be easily removed, that there’s a table designed to fit between sofa units, and that choosing N-Shield fabric makes the sofa more resistant to scratches and stains.

It’s a CM that convincingly shows this product can meet the needs of many people.

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Nitori Steel Wagon Trolley: “Smart for both storage and moving!”

Smart for both storage and mobility! [Nitori Steel Wagon]

This is an introduction commercial for a three-tier steel wagon with casters.

It fully conveys the product’s appeal and versatility, including adjustable shelf heights, available size options, and even optional accessories.

After watching this commercial, many viewers probably thought, “I want to use this in my room, too.”

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Nitori Dining Set: “Playful Design × Spacious Relaxation” Edition

Pop design × laid-back relaxation [Nitori’s dining set]

This commercial introduces a dining set that combines colorful fabrics with natural wood tones.

It highlights how comfortably and spaciously the pieces can be used, such as the bench-style chairs with wide seats and backrests and the low-style table with a large tabletop.

The ad also showcases stylish gray and vibrant red fabric chairs, emphasizing their visual appeal and fashionable look.

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