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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (31–40)

Nitori School Backpacks: “Nitori Randoseru 2016” Edition

Nitori's 2016 school backpacks (randoseru)

A Nitori school backpack commercial that aired in 2016.

I’d been thinking that today’s school backpacks are so much more colorful and cute compared to the past, but I didn’t realize they come with such dazzling, sparkly stones! Girls really love glittery things, don’t they? The BGM is an original song for this commercial, and it’s a springlike, cute tune that sticks in your head after just one listen.

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Nitori Odor Removal Just Hang It [Nitori Deodorizing Curtain]

Deodorizes just by hanging [Nitori Deodorizing Curtains]

Here is the version of the Nitori deodorizing curtain commercial that explains the deodorizing mechanism in more detail than the other one.

If you can’t be convinced by “just hang it and it deodorizes” without understanding how it works, this one is perfect for the more analytical type.

It says that the pores in TEIJIN’s special material absorb odors that bother you.

And it’s not just the main curtain—the sheer curtains can deodorize too, which seems useful during summer days.

I feel like I might end up buying it online right after watching this commercial.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Nitori “Temperature-Regulating Comforter” Edition

Keeps you cool when it’s hot and warm when it’s cold. [Temperature-Regulating Comforter]

This commercial introduces the features of Nitori’s “Temperature-Regulating Comforter,” conveying the wish for viewers to experience comfortable sleep.

It clearly highlights the product’s advanced functionality—why temperature control leads to better sleep and the careful selection of materials that make it possible.

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Nitori’s Rainy Season Solution: “Top 3 Nitori Indoor Laundry Items”

3 Nitori items for drying laundry indoors [Nitori’s rainy season solutions]

During the rainy season, it’s hard when you can’t hang laundry outside, isn’t it? This commercial from Nitori introduces items that are perfect for indoor drying for those in that situation.

There’s a drying rack that folds up compactly when not in use, laundry hangers that make bringing clothes in easier, and a circulator that keeps air moving—each a product with the user-friendly design Nitori is known for.

After seeing this commercial, plenty of people are sure to want these items!

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Nitori N-Grip “The Unskippable Theater” version

Nitori releases web commercial 'The Unskippable Theater' — new ad for the N-Grip duvet cover

As those who’ve seen it will know, it’s a commercial that makes clever use of YouTube’s unique features.

It’s an ad for Nitori’s N-Grip, co-developed with TEIJIN.

Changing duvet covers is such a hassle, but N-Grip solves that problem—and the commercial clearly shows how it frees you from the fuss.

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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026] (41–50)

Quality of Nitori N-Sleep mattress

N Sleep Mattress – Proven quality, from the details up –

This is a Nitori mattress commercial featuring a calm female narration set to pleasant, soothing background music.

Using CG, it clearly shows the mattress’s internal structure.

It’s said to distribute body weight with a two-layer coil system made of firm and soft coils, reducing strain on the body when you lie down.

Mattresses often seem heavy and hard to handle, but this one appears to be split into upper and lower sections, making it easy to manage—that’s a nice plus!

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Nitori: “Make Christmas even better.”

Nitori Christmas commercial — cute hedgehog

This is a Nitori commercial that aired around Christmas in 2016.

The ad features a stuffed toy hedgehog, but a web-exclusive video was released that recreated the commercial using a real hedgehog.

Some of you may remember how the hedgehog in that video was so incredibly cute that it became a hot topic, especially on social media.

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