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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular and Historic Commercials Summary [2026] (11–20)

Nitori ‘Evolving Every Year: Nitori’s N-Cool 2024’ EditionShin Shimizu

NITORI N-Cool Commercial “Evolving Every Year” Version 15s Script/Subtitle

This is the commercial for Nitori’s N-Cool, known for the phrase “It’s hot, but N-Cool is refreshingly cool!” It features the familiar Shin Shimizu, and his indescribable expressions became a hot topic among viewers.

This time, too, it depicts various situations, so please enjoy watching it.

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Nitori: “A room you’ll grow more attached to the longer you live in it”

To a room you grow more attached to the longer you live in it [Living in Comfort]

The “A Home You’ll Grow to Love the More You Live in It” segment features high-quality furniture and accessories made from richly expressive materials like leather and natural wood—pieces that become more cherished the more you use them.

When people think of Nitori’s furniture, they often picture practical items at affordable prices, but it turns out they also offer a wide range of premium products like these.

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Nitori “High-Concentration Negative Ion Hair Dryer” Version

Nitori “High-Concentration Negative Ion Hair Dryer”

This is a commercial introducing a hair dryer that generates a high concentration of negative ions.

It highlights how negative ions help control frizz, and how the strong airflow lets you dry your hair quickly with lower-temperature warm air that’s gentler and less damaging.

Some viewers may be surprised that you can now even get beauty appliances at Nitori.

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Nitori Steel Wagon Trolley: “Smart for both storage and moving!”

Smart for both storage and mobility! [Nitori Steel Wagon]

This is an introduction commercial for a three-tier steel wagon with casters.

It fully conveys the product’s appeal and versatility, including adjustable shelf heights, available size options, and even optional accessories.

After watching this commercial, many viewers probably thought, “I want to use this in my room, too.”

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Nitori Dining Set: “Playful Design × Spacious Relaxation” Edition

Pop design × laid-back relaxation [Nitori’s dining set]

This commercial introduces a dining set that combines colorful fabrics with natural wood tones.

It highlights how comfortably and spaciously the pieces can be used, such as the bench-style chairs with wide seats and backrests and the low-style table with a large tabletop.

The ad also showcases stylish gray and vibrant red fabric chairs, emphasizing their visual appeal and fashionable look.

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Nitori Multi-Pot with 10 Functions: ‘A Reliable One You Can Count On Anytime’ Edition

A 10-in-1 multi pot [the one device you can always rely on]

You’ve probably seen multi-pots with distinct L-shaped handles a lot in recent years.

The Nitori multi-pot featured in this commercial comes with a handled strainer and a steamer that fit perfectly inside the pot, enabling it to handle an impressive 10 different functions with just one unit.

The ad shows a variety of dishes being prepared using only this multi-pot, and it really sparks ideas for how to use it—especially for people living alone or in pairs, for whom it seems particularly handy.

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[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (21–30)

Nitori: “Stay comfortable even in the dry season with our upgraded humidifier!”

Stay comfortable during the dry season with our advanced humidifier!

This commercial, which promotes the newly upgraded humidifier, showcases the product’s many appealing features.

First, you can pour water directly into the top of the unit; of course, you can also remove the tank to quickly refill or clean it.

It can run continuously for 12 hours.

The ad wraps up by highlighting that, despite being so convenient, it’s offered at a characteristically affordable Nitori price.

It probably made many viewers think, “I want to try this!”

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