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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026] (41–50)

Nitori N-Grip “The Unskippable Theater” version

Nitori releases web commercial 'The Unskippable Theater' — new ad for the N-Grip duvet cover

As those who’ve seen it will know, it’s a commercial that makes clever use of YouTube’s unique features.

It’s an ad for Nitori’s N-Grip, co-developed with TEIJIN.

Changing duvet covers is such a hassle, but N-Grip solves that problem—and the commercial clearly shows how it frees you from the fuss.

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Nitori: “Make Christmas even better.”

Nitori Christmas commercial — cute hedgehog

This is a Nitori commercial that aired around Christmas in 2016.

The ad features a stuffed toy hedgehog, but a web-exclusive video was released that recreated the commercial using a real hedgehog.

Some of you may remember how the hedgehog in that video was so incredibly cute that it became a hot topic, especially on social media.

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Nitori N-Fit Sheet

Stretchy in all directions! Vertical & horizontal stretch [N Fit Sheet]

When it comes to TV commercials, it all comes down to how attractively you can present the product, right? This Nitori product, the N-Fit Sheet, has a very short commercial, but doesn’t it perfectly convey its appeal? Box sheets usually have a fixed shape, but this N-Fit Sheet seems to stretch really well—both vertically and horizontally—and the commercial shows that very clearly.

It even makes you want to try it yourself (lol)!

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Life with Nitori’s Wi‑Fi air conditioner

Life with Nitori's Wi‑Fi air conditioner

Smart home appliances are a hot topic in the home electronics industry, and Nitori has released a Wi‑Fi–equipped air conditioner as well.

With Wi‑Fi on an air conditioner, you can turn it on from outside so your home is at a comfortable temperature when you arrive, or switch it off remotely if you forget—these benefits of Wi‑Fi air conditioners are presented along with cute illustrations and background music.

In addition to the Wi‑Fi feature, an automatic cleaning function is also introduced, making its capabilities stand out as comparable to those of major home appliance manufacturers’ models.

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ニトリのランドセル「わんぱく組 6年保証！<二足歩行ロボット>」篇

Nitori 2013 model school backpack “Wanpaku-gumi”

The 2012 commercial for Nitori’s 2013 randoseru (school backpack) model, “Wanpaku-gumi.” Set to the familiar tune of “Alps Ichiman-jaku,” the VOCALOID sings about the backpack’s features.

It’s lightweight and durable, with a reliable six-year warranty.

The ad also comically highlights the wide range of color variations, with a robot wearing the randoseru dancing to the music.

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In conclusion

We’ve just showcased a roundup of Nitori’s popular commercials—what did you think? You probably recognized a few memorable ones or thought, “When it comes to Nitori, it has to be this commercial!” In particular, the N-Warm and N-Cool ads are full of humor, and Shin Shimizu’s inimitable expressions became a hot topic. The kid-focused commercials have also gained popularity for their adorable direction, and expectations are high for the spots to come!