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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Last updated:2026/3/12

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (1–10)

Nitori Mini LED TV “Enjoy the stunning picture quality where blacks stand out”Eiko Koike

Mini LED TV: Enjoy stunning high-definition picture quality with strikingly deep blacks

It shows Eiko Koike being amazed by the stunning picture quality of a Mini LED TV.

There’s also a comparison with conventional models, making its beauty intuitively clear.

And of course, the commercial ends by highlighting Nitori’s strength: price.

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Nitori’s Kotatsu: “Easy height adjustment! Stay warm this winter with a kotatsu that fits your sofa.”

Nitori’s Kotatsu: Easy Height Adjustment! Enjoy a warm winter with a kotatsu that pairs perfectly with your sofa.

“I want to sit on the sofa while using a kotatsu.” “I wish this computer desk were a kotatsu.” Many of you have probably had these thoughts when the weather turns cold.

This height-adjustable kotatsu makes those wishes come true.

Because you can easily change the leg length, it’s useful in a variety of situations and makes seasonal rearranging a breeze—one of its key selling points.

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Nitori “Recommended for a New Life! Refrigerators & Washing Machines” Edition

[Limited-Time Price Until 4/6] Recommended for a Fresh Start! Refrigerator & Washing Machine

Airing from February 2026, the preparation period for starting a new life in spring, this is a commercial introducing essential appliances for a new life: a refrigerator and a washing machine.

It features low-priced products with simple functions ideal for people living alone, which is especially helpful during this season when you have to get so many other things ready as well.

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Nitori “A compact 10 kg drum-type washer-dryer that won’t make you give up on placement” version

Don't give up because of space: a compact 10 kg drum-type washer-dryer

This is a commercial introducing the appeal of Nitori’s drum-type washing machine.

It opens by highlighting the price, emphasizing that it’s under 90,000 yen as a “thank-you for the big hit” price.

It then mentions that it can dry clothes in 60 minutes, features an automatic cleaning function, and also notes its compact body and reliable five-year warranty.

All of its advantages are packed into just 15 seconds.

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Nitori Shelf Desk “Plenty of storage and freely configurable layout” edition

Shelf desk [Ample storage and freely configurable layout]

This is a commercial introducing a versatile shelf desk that offers flexible use.

In addition to its high storage capacity, its standout feature is the desk section on casters, allowing you to freely change the layout.

It also raises expectations that it can be used for a long time by changing its form to suit different purposes and ages.

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Nitori “LET’S GAME ON!” / “Nitori × Monster Hunter Collaboration”

LET’S GAME ON!

Nitori × Monster Hunter collaboration

This is a commercial introducing gaming chairs and desks released by Nitori.

The ad also showcases many collaboration products with Monster Hunter, and the powerful lineup surely left many fans in awe! It’s the kind of commercial that will have gamers and Monster Hunter fans glued to the screen.

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Nitori’s Refrigerator Storage: “This Solves All the Fridge Clutter!”

This will sort out the clutter in your fridge! [Nitori’s Refrigerator Storage]

This commercial, which begins with a cluttered refrigerator that gets instantly organized, showcases refrigerator storage items.

The lineup includes a variety of shapes and sizes—stackable bins, drawer-style containers, and items that hang from shelves.

They’re made of transparent materials, making it easy to see what’s inside, which is a major plus.

Didn’t it make many viewers think, “I want to use these to organize my fridge, too?”

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