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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Last updated:2026/2/10

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (1–10)

Nitori Shelf Desk “Plenty of storage and freely configurable layout” editionNEW!

Shelf desk [Ample storage and freely configurable layout]

This is a commercial introducing a versatile shelf desk that offers flexible use.

In addition to its high storage capacity, its standout feature is the desk section on casters, allowing you to freely change the layout.

It also raises expectations that it can be used for a long time by changing its form to suit different purposes and ages.

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Nitori N Sleep Mattress Premium “A Mattress That Feels Amazingly Comfortable” EditionNEW!

[Nitori] Life-Changing Comfort Mattress N-Sleep Mattress Premium

This commercial simply and directly conveys that the N Sleep Mattress Premium is a best-selling product and highlights its appeal.

It introduces the mattress’s two-layer coil structure: the upper coils conform to the body, while the lower coils provide firm support.

This division of roles delivers a comfortable sleeping experience.

The clear presentation of these benefits makes you want to try the mattress, doesn’t it?

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Nitori “Handle-that-COMES-OFF Frying Pan” AdNEW!

[Limited-time price until 3/15] TORERU Handle Frying Pan

This commercial promotes the renewal of Nitori’s detachable-handle frying pan, TORERU, highlighting what makes it easier to use.

It focuses on the pan’s usability, conveying that improved slipperiness makes cooking more comfortable.

The sight of various dishes gliding smoothly across the pan is striking, and together with the emphasis on its light weight, it conveys the desire to make cooking more comfortable.

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Nitori: This is Nitori’s large refrigerator “Easy to use with a generous 410L capacity” versionNEW!Eiko Koike

[This is Nitori’s Large Refrigerator] Easy to use with a generous 410L capacity

This commercial showcases the excitement of the large capacity and ease of use of Nitori’s large refrigerator through Eiko Koike’s reactions.

It straightforwardly conveys the surprise of achieving a slim design with a spacious 410L capacity, along with various other built-in features.

Another key point is that all of this is offered at a low price, expressing that it’s a refrigerator designed with users in mind.

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Nitori: “Make your daily skincare more comfortable with the Quick Moist & Powerful Steam ‘Soku-Jun’ Daily Steamer”

[Time-Saving & Powerful Steam] Make your daily skincare routine more comfortable with the Quick-Hydration Daily Steamer

This is an introductory commercial for a facial steamer that highlights its convenience, ready to use in just three seconds.

It explains that the device releases 15 ml of steam per minute, and a six-minute session helps maintain skin hydration.

Emphasizing ease of use, the commercial is designed to attract people who have never used a facial steamer before.

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Nitori’s Kotatsu: “Easy height adjustment! Stay warm this winter with a kotatsu that fits your sofa.”

Nitori’s Kotatsu: Easy Height Adjustment! Enjoy a warm winter with a kotatsu that pairs perfectly with your sofa.

“I want to sit on the sofa while using a kotatsu.” “I wish this computer desk were a kotatsu.” Many of you have probably had these thoughts when the weather turns cold.

This height-adjustable kotatsu makes those wishes come true.

Because you can easily change the leg length, it’s useful in a variety of situations and makes seasonal rearranging a breeze—one of its key selling points.

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Nitori: “Tension Curtain Rail, Easy Installation with No Drilling Required”

Tension Curtain Rod: Easy to install with no drilling required

This commercial introduces a tension-rod-style curtain rail that can be easily installed even where a standard curtain rail can’t be mounted.

It showcases many ways to use it, such as dividing a room or hiding storage spaces, and emphasizes that it has a solid weight capacity so you can use it with confidence.

After watching this commercial, many people may have thought, “I want to try that.”

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