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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (21–30)

Nitori: [New Release] No more uneven heating! Nitori’s Frozen Food Chef Microwave

[New Arrival] No more uneven heating! Nitori’s “Frozen Food Chef Range”

This is a commercial introducing Nitori’s Frozen Food Chef microwave, which solves the problem of uneven heating when warming up frozen foods.

It promotes the microwave’s ability to thoroughly heat frozen items and achieve ideal results using its proprietary program and infrared sensors.

The ad also conveys how easy it is to use—just press a button to access these advanced features.

It even clearly shows the price at the end, giving the impression that they’re confident about its value.

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Nitori N-Warm “Nitori’s moisture-absorbing heat generation” versionShin Shimizu

[Nitori] N-Warm is cozy ♪ & N-Cool is refreshing ♪ TV commercial compilation [All 5 versions]

A commercial for Nitori’s warm winter bedding, the N-Warm series.

It rhythmically contrasts cold things with warm ones—◯◯ may be cold, but N-Warm is warm anytime, anywhere.

The “cold” side feels rather sad… The actor does a great job playing a slightly disappointing, everyday kind of dad.

It’s a bit pitiful, but somehow you can’t help but chuckle at the ad.

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Nitori N-Cool “Nitori’s Contact Cooling” editionShin Shimizu

[Nitori] N-Warm is cozy ♪ & N-Cool is refreshing ♪ TV commercial compilation [All 5 versions]

This is a series of commercials for Nitori’s lineup of cool-to-the-touch summer bedding, the “N-Cool” series.

With a humorous twist, it shows that no matter how hot things get in the world, N-Cool will always wrap you up with a refreshing chill.

Shin Shimizu, who appears in the ads, is pitch-perfect as a slightly hapless office worker.

The pacing is snappy and the comedy is spot-on, making it a series that inevitably makes you chuckle.

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Nitori kotatsu “kotatsu + kotatsu futon”

Nitori commercial: spring/summer table, fall/winter kotatsu

Many people probably feel they can’t get through a cold winter without a kotatsu.

For us Japanese, it’s a heater we’re happy to have.

This commercial offers a fresh proposal for the kotatsu: a wonderful product that serves as a table in summer and a kotatsu in winter, combining functionality and interior design.

It’s the kind of ad that makes you so happy you’ll want to buy it on the spot!

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ニトリのランドセル「わんぱく組 6年保証！<二足歩行ロボット>」篇

Nitori 2013 model school backpack “Wanpaku-gumi”

The 2012 commercial for Nitori’s 2013 randoseru (school backpack) model, “Wanpaku-gumi.” Set to the familiar tune of “Alps Ichiman-jaku,” the VOCALOID sings about the backpack’s features.

It’s lightweight and durable, with a reliable six-year warranty.

The ad also comically highlights the wide range of color variations, with a robot wearing the randoseru dancing to the music.

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Nitori Commercial Winter 2017

Nitori Commercial (30 seconds) 2017.12

These are Nitori commercials for cushions and drawer accessories that aired around 2017.

The visuals are very beautiful, and they make it easy to imagine how they’d fit into your own life.

One of the appealing points of Nitori’s ads is how clearly they show how the products are used in the home, isn’t it? Both spots use piano-focused background music, and the organic vibe matches the imagery perfectly.

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Nitori N-Warm ‘Nitori’s moisture-absorbing heat generation’Shin Shimizu

Nitori Moisture-Absorbing Heat-Generating N-Warm 1080p

This is the Nitori warm bedding “N-Warm” commercial titled “Nitori’s Moisture-Absorbing Heat Generation,” featuring actor Shin Shimizu in a comical performance that makes you chuckle.

By contrasting various kinds of “coldness”—having your nerves chilled, getting cold stares, breaking out in a cold sweat—the ad humorously shows that no matter how chilly things get, N-Warm stays warm.

It’s funny and uplifting to see how it doesn’t get discouraged even under the coldest looks, which feels very strong and positive.

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