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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (21–30)

Nitori N-Warm ‘Nitori’s moisture-absorbing heat generation’Shin Shimizu

Nitori Moisture-Absorbing Heat-Generating N-Warm 1080p

This is the Nitori warm bedding “N-Warm” commercial titled “Nitori’s Moisture-Absorbing Heat Generation,” featuring actor Shin Shimizu in a comical performance that makes you chuckle.

By contrasting various kinds of “coldness”—having your nerves chilled, getting cold stares, breaking out in a cold sweat—the ad humorously shows that no matter how chilly things get, N-Warm stays warm.

It’s funny and uplifting to see how it doesn’t get discouraged even under the coldest looks, which feels very strong and positive.

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Nitori kotatsu “kotatsu + kotatsu futon”

Nitori commercial: spring/summer table, fall/winter kotatsu

Many people probably feel they can’t get through a cold winter without a kotatsu.

For us Japanese, it’s a heater we’re happy to have.

This commercial offers a fresh proposal for the kotatsu: a wonderful product that serves as a table in summer and a kotatsu in winter, combining functionality and interior design.

It’s the kind of ad that makes you so happy you’ll want to buy it on the spot!

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Nitori DOTAMA × Nitori [New Life Support Campaign]

DOTAMA × Nitori [New Life Support Project]

Nitori is a chain store selling interior goods and furniture nationwide.

Here’s a commercial they created in collaboration with DOTAMA, a rapper famous for his performances in freestyle rap.

In his usual suit-and-glasses look, he delivers an a cappella rap, giving off a vibe that evokes new graduates entering the workforce—perfect for a campaign supporting people starting a new life.

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Nitori Etna Series “Total Coordination”

Etna Series Furniture 1080P HD

When you think of Nitori, you picture affordable, easy-to-use furniture, right? This commercial is the “Total Coordination” edition for the Etna series.

It clearly shows that even with many types of furniture, matching the series and colors makes everything look neat and stylish.

It makes you want to live in that kind of cohesive, fashionable room that everyone admires.

It’s the kind of ad that gives you that feeling—and even makes you think, maybe I’ll tidy up and try rearranging my room.

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Nitori Commercial Winter 2017

Nitori Commercial (30 seconds) 2017.12

These are Nitori commercials for cushions and drawer accessories that aired around 2017.

The visuals are very beautiful, and they make it easy to imagine how they’d fit into your own life.

One of the appealing points of Nitori’s ads is how clearly they show how the products are used in the home, isn’t it? Both spots use piano-focused background music, and the organic vibe matches the imagery perfectly.

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Nitori Commercial: Total Coordination 2017

[CM] Nitori

This is a commercial for Nitori’s “Total Coordination.” In the first half, you can see an organic vibe that makes you feel close to nature; in the second half, there’s a stylish coordination like something out of an American movie.

Nitori’s commercials show room coordination examples like this through video, making it easy to imagine how your own room could change.

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Nitori’s contact-cooling N-CoolShin Shimizu

[CM] Nitori N-Cool

This is a commercial for N-Cool, a line of summer bedding with a cool-to-the-touch feel.

The series features the familiar actor Shin Shimizu.

It’s a string of episodes that make you chuckle: he’s startled by a fiery rookie, moved to tears in public with his eyes welling up, buried in the sand and sweltering—various moments of “heat” that N-Cool coolly soothes.

Shimizu looks blissfully happy as he chills out with N-Cool, too (lol).

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