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[Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.
lighterutatane
A person from the melodic hardcore boom generation who loves music, photography, and eating. I’ve been going to live houses for over 20 years. I’m at the age where summer festivals are starting to feel tough physically. I sometimes try shooting live photos and videos for MVs. I’m not great at English, so I often listen to straightforward Japanese rock that hits directly, but if someone recommends something, I’ll listen to anything—Western or Japanese—broadly and casually. I like cooking while listening to music; it’s a nice way to relieve stress.

Nitori offers a wide range of clever, just-what-you-needed ideas at affordable prices.

You probably see their commercials often when watching TV!

Many of you have likely come across their ads showcasing furniture, interior decor, bedding, and more while watching television.

In this article, we’ll introduce Nitori’s commercials all at once—from classic spots to the latest releases.

There’s a variety, from amusingly produced ads to ones that really boost your desire to buy, so take your time and enjoy.

[Nitori Commercials] Popular and All-Time Commercials Summary [2026] (21–30)

Nitori “Temperature-Regulating Comforter” Edition

Keeps you cool when it’s hot and warm when it’s cold. [Temperature-Regulating Comforter]

This commercial introduces the features of Nitori’s “Temperature-Regulating Comforter,” conveying the wish for viewers to experience comfortable sleep.

It clearly highlights the product’s advanced functionality—why temperature control leads to better sleep and the careful selection of materials that make it possible.

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Nitori N-Cool Pet Bed: “Our heat-sensitive pet heads straight for the cool, comfy bed”

My heat-sensitive pet climbs onto the cool, comfy bed: N-Cool Pet Bed

These days, more and more people are keeping pets indoors, and this is a commercial for the N-Cool Pet Bed that keeps indoor pets comfortable.

The Shiba Inu relaxing so contentedly on the N-Cool Pet Bed looks absolutely adorable.

If you have a pet, you might just find yourself wanting to buy one for them, don’t you think?

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Nitori kotatsu “kotatsu + kotatsu futon”

Nitori commercial: spring/summer table, fall/winter kotatsu

Many people probably feel they can’t get through a cold winter without a kotatsu.

For us Japanese, it’s a heater we’re happy to have.

This commercial offers a fresh proposal for the kotatsu: a wonderful product that serves as a table in summer and a kotatsu in winter, combining functionality and interior design.

It’s the kind of ad that makes you so happy you’ll want to buy it on the spot!

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Nitori N-Warm ‘Nitori’s moisture-absorbing heat generation’Shin Shimizu

Nitori Moisture-Absorbing Heat-Generating N-Warm 1080p

This is the Nitori warm bedding “N-Warm” commercial titled “Nitori’s Moisture-Absorbing Heat Generation,” featuring actor Shin Shimizu in a comical performance that makes you chuckle.

By contrasting various kinds of “coldness”—having your nerves chilled, getting cold stares, breaking out in a cold sweat—the ad humorously shows that no matter how chilly things get, N-Warm stays warm.

It’s funny and uplifting to see how it doesn’t get discouraged even under the coldest looks, which feels very strong and positive.

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Nitori’s contact-cooling N-CoolShin Shimizu

[CM] Nitori N-Cool

This is a commercial for N-Cool, a line of summer bedding with a cool-to-the-touch feel.

The series features the familiar actor Shin Shimizu.

It’s a string of episodes that make you chuckle: he’s startled by a fiery rookie, moved to tears in public with his eyes welling up, buried in the sand and sweltering—various moments of “heat” that N-Cool coolly soothes.

Shimizu looks blissfully happy as he chills out with N-Cool, too (lol).

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Nitori Odor Removal Just Hang It [Nitori Deodorizing Curtain]

Deodorizes just by hanging [Nitori Deodorizing Curtains]

Here is the version of the Nitori deodorizing curtain commercial that explains the deodorizing mechanism in more detail than the other one.

If you can’t be convinced by “just hang it and it deodorizes” without understanding how it works, this one is perfect for the more analytical type.

It says that the pores in TEIJIN’s special material absorb odors that bother you.

And it’s not just the main curtain—the sheer curtains can deodorize too, which seems useful during summer days.

I feel like I might end up buying it online right after watching this commercial.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Nitori DOTAMA × Nitori [New Life Support Campaign]

DOTAMA × Nitori [New Life Support Project]

Nitori is a chain store selling interior goods and furniture nationwide.

Here’s a commercial they created in collaboration with DOTAMA, a rapper famous for his performances in freestyle rap.

In his usual suit-and-glasses look, he delivers an a cappella rap, giving off a vibe that evokes new graduates entering the workforce—perfect for a campaign supporting people starting a new life.

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