Song from an Olympic support commercial. A roundup of CM songs featuring Olympic athletes.
As the Olympics draw near or once the Games are underway, commercials featuring Olympic athletes and companies supporting the Olympics start airing, don’t they? In this article, we’ll introduce the songs used in those Olympic-related commercials, starting from the most recent.
From official Olympic theme songs to sports anthems, there’s a packed lineup.
Many of these tracks are perfect as life-affirming anthems, too, so take this opportunity to listen closely to the lyrics and give them a try.
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Song from an Olympic support commercial. A roundup of CM songs featuring Olympic athletes (1–10)
55Unicorn
This commercial focuses on Mitsubishi Electric’s employee athletes who work hard every day with their sights set on the Tokyo Olympics.
It conveys both the athletes’ dedication and the company’s desire to support them.
In this commercial, which expresses that spirit of encouragement, Unicorn’s song “55” plays as the background music.
It’s a track from their 2019 album “UC100V,” and its lyrics—depicting the determination to face any opponent—give us the courage to take on challenges.
That day will surely come.DREAMS COME TRUE
Here’s a commercial from ENEOS, which served as a Gold Partner of the Tokyo Olympics and Paralympics, featuring track and field athletes.
The ad shows an “energy baton” being passed along one after another, reflecting ENEOS’s philosophy of contributing to society through the lens of energy.
Playing in the background and heightening the commercial’s emotional atmosphere is DREAMS COME TRUE’s song “Sono Hi wa Kanarazu Kuru” (“That Day Will Surely Come”).
With its mid-tempo, ballad-like feel and lyrics that say “no step you’ve taken so far is wasted, and one day your efforts will bear fruit,” the song has likely encouraged many viewers.
Tokyo ~ NTT DOCOMO Style ’20SILENT POETS feat. 5lack
The song that played in NTT Docomo’s commercial broadcast during the Tokyo Olympics in 2021 was “Tokyo ~ NTT Docomo Style ’20.” It’s an urban-sounding track by SILENT POETS with rap by 5lack, created specifically for this commercial.
The ad displays lyrics on screen that feel like self-encouragement alongside footage of various sports.
While the track has a calm vibe, its inspiring lyrics are what make it compelling.
Song from an Olympic support commercial. Compilation of CM songs featuring Olympic athletes (11–20)
ColorfulColorful
Here is a commercial announcing a campaign where you can buy a cola and enter for a chance to win tickets to the Tokyo Olympics.
Rumika Fukuda appears in it, and her innocent expression when she hears she’s won tickets became a hot topic.
The BGM chosen for this CM is a song from Colorful, a project featuring 14 artists from Japan and abroad.
With diversity as its theme, the lyrics are filled with words about bonds with friends and hope.
The lineup of participating artists is truly impressive, so be sure to listen closely to hear who sings each part.
Walk on the wild sideGLIM SPANKY
This commercial, which expresses a powerful desire to take on the world, is from Kikkoman.
It features Kiyou Shimizu, a female karate kata athlete, showcasing her kata.
Playing in the background of the cool visuals is GLIM SPANKY’s “Walk on the Wild Side.” The husky female vocals and driving rock ’n’ roll sound are incredibly appealing! The lyrics, which depict a relentless push forward, are wonderful as well, so be sure to listen while reading along.
ONEAimer
This commercial, which uses footage closely following the Japan men’s national curling team, is a JAL ad that aired during the PyeongChang Olympics and features Aimer’s song “ONE.” Its forward-looking lyrics, filled with words that lift your spirits, surely encouraged many listeners.
The commercial is striking not only for the athletes’ intense focus during competition, but also for the gentle expressions they show when they’re off the clock.
The world is smiling at you.Little Glee Monster
The Coca-Cola commercial that aired during the 2018 Pyeongchang Olympics featured Little Glee Monster’s “Sekai wa Anata ni Waraikaketeiru” (The World Is Smiling at You).
The lyrics speak about the importance of smiling and knowing your friends are always by your side, making it a perfect song not only for cheering on sports but also for lifting your spirits in everyday life.
In the commercial, there’s a humorous touch where Ms.
Ayase dreams of becoming a figure skater while dozing off, which brings a little chuckle to the scene!