As the Olympics draw near or once the Games are underway, commercials featuring Olympic athletes and companies supporting the Olympics start airing, don’t they? In this article, we’ll introduce the songs used in those Olympic-related commercials, starting from the most recent.
From official Olympic theme songs to sports anthems, there’s a packed lineup.
Many of these tracks are perfect as life-affirming anthems, too, so take this opportunity to listen closely to the lyrics and give them a try.
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Song from an Olympic support commercial. A roundup of CM songs featuring Olympic athletes (1–10)
illustrated reference bookyuzu
This song, the title track of the album Zukan released in July 2024, features the refreshing quality characteristic of Yuzu and lyrics with an uplifting message perfect for Olympics-supporting commercials.
It was used in Nippon Life’s corporate commercial “Our Power.” The commercial shows footage of sports such as table tennis, wheelchair tennis, track and field, and basketball, and memorably depicts the faces of people who draw courage from those scenes.
It’s a moving commercial that captures how sports can touch people’s hearts.
Days of LoveMariya Takeuchi
This commercial, featuring Mao Asada—who has long served as the face of Airweave—introduces the brand as the Official Bedding Supporter of the Paris Olympics.
It looks back on Asada’s journey with Airweave through past photos, bringing up many nostalgic images.
The background music is Mariya Takeuchi’s “Days of Love,” written specifically for this commercial.
The song was composed by Tatsuro Yamashita with lyrics by Takeuchi, resulting in a gentle love song.
Nameless PoemMr.Children
Mitsui Fudosan’s commercial themed around the Paris 2024 Olympics, “Mitsui no Suzu-chan: Ori-Para.” Suzu Hirose appears as Mitsui’s Suzu-chan, joining Japan’s national team players to play basketball, sinking a beautiful shot, and stirring up cheers—an effect that evokes the feverish excitement of the Olympics.
The BGM features a brass arrangement of one of Mr.Children’s signature songs, “Nameless Poem” (“Namonaki Uta”).
The bright tones of the brass instruments are very pleasant to listen to.
Born To Be A LegendSDM, Manafest, OTTO BLUE & Liv Ash
This is a commercial for the Paris Olympics and Paralympics by OMEGA, which has served as the official timekeeper of the Olympics for many years.
It features a striking, cool presentation that interweaves footage of various sporting events with images of French tourist landmarks, the stage for the Paris Games.
The background music is “Born To Be A Legend.” The track was originally by Manafest, Otto Blue, and Liv Ash, but a new rap by SDM was added specifically for this commercial.
The result is a very cool and aggressive-sounding piece.
heartbeat soundDaichi Miura
The TEAM JAPAN “Courage to Take a Step Forward” commercial is a JOC ad that began airing ahead of the Paris Olympics.
It shows Japanese national team athletes—active in judo, gymnastics, volleyball, and other sports—both in their childhood and now, while also featuring boys and girls striving in sports.
As the title suggests, it’s a commercial that inspires viewers to find the courage to take a step forward from the example set by Japan’s representatives.
The BGM is ‘Shinpakuon’ (Heartbeat) by Daichi Miura, the official TEAM JAPAN cheer song.
Its grand, valiant melody and lyrics—conveying a message to showcase the results of accumulated effort—leave a strong impression.
Untitled TodayHirai Dai
Nomura Securities Group’s commercial supporting the Tokyo Olympics and Paralympics, titled “Pride in Supporting Japan’s Challenge,” captures not only the athletes representing Japan but also the people who support others, resulting in a moving, heartwarming ad.
The background music features Dai Hirai’s song “A Day Without a Title.” Its lyrics—singing that “an ordinary, non-special day can be a truly wonderful and precious page in your life”—are beautiful, making it a power song that gives you energy for everyday life.
SEIMEIyuzu
This is a Nippon Life commercial announcing the recruitment of runners for the torch relay at the Tokyo 2021 Olympics.
With narration by Haruka Ayase in the background, scenes from past torch relays are shown.
What makes the commercial even more dramatic is “SEIMEI,” sung by Yuzu.
The lyrics reflect on the baton of life passed down from our ancestors and speak of the hope for the future—what kind of baton we can pass on to the next generation.
Combined with its grand, atmospheric melody, it’s an exceptionally moving song.