Pantene commercial song. Popular jingle.
With visuals of silky hair flowing and music that makes you instinctively listen, Pantene’s commercials leave a strong impression.
When you think of shampoo ads, Pantene probably comes to mind for many people.
Over the years, numerous buzzworthy songs have been featured in their commercials, and some of you have likely wondered, “What’s that song?” In this article, we’ll introduce the tracks used in Pantene’s commercials.
You’re sure to rediscover those nostalgic CM songs!
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Pantene commercial songs. Popular commercial songs (1–10)
New BreathYA-KYIM
The song by YA-KYIM, a three-woman unit whose music is rooted in R&B and hip-hop, was featured in a Pantene commercial in 2008.
Released the same year the commercial aired, this track expresses gratitude to a cherished person for helping the singer discover her own sense of worth.
Its lyrics are compelling, offering gentle encouragement when you’re caught in self-loathing—when you think, “I’m no good,” they whisper, “That’s not true, let’s take it slow.” When you feel stuck and can’t move forward, lend an ear to this song.
Growin’ UpIde Ayaka
This song, used in a Pantene commercial that aired in the fall of 2012, is by singer-songwriter Ayaka Ide.
“Growin’ Up” was released in September 2012.
It carries a positive and powerful message about accepting change, growing, and seizing a better tomorrow than today.
When you’re feeling down or hesitating to take a new step, it’s a track that will surely support your heart.
His SugarKubota Toshinobu
This is a song that was featured in Pantene commercials from 2000 to 2001.
It’s a track from the 2000 album “As One,” and it’s a quintessential Toshinobu Kubota piece—mellow and sophisticated, leaving a strong impression.
The lyrics portray an aching, unfulfilled love.
That’s because the person the narrator has feelings for already has a partner.
They want that person to come to them, but they know it wouldn’t be allowed.
Many listeners may find themselves empathizing with such complex, heartrending emotions and feeling a tightness in their chest.
Pantene commercial songs: Popular commercial songs (11–20)
Original song
This is a commercial where Nanao shares her rainy-day hair woes and introduces Pantene as the solution.
She says that on rainy days her hair wouldn’t stay in place, so she had no choice but to wear it up.
But with Pantene’s care, she can wear any hairstyle she likes no matter the weather—she lets down her beautiful long hair and smiles.
An original song for the commercial plays in the background, adding to the sense of freedom.
It’s an upbeat, bright track with a melody that lifts your spirits as you listen.
Symphony No. 9Ludwig van Beethoven
This commercial highlights that with Pantene Micellar, you can keep your hair silky even in summer when the scalp and hair tend to get greasy.
In the ad, Kasumi Arimura sings “Silky micellar until 5 p.m.” while showcasing the product’s appeal.
The visuals, which bring out both her silky, beautiful hair and her clear, fresh presence, are particularly striking.
The melody Arimura sings in this CM is from one of Beethoven’s most famous works, Symphony No.
9.
Even if you don’t recall the title, many people will likely recognize the tune.
little by littleIde Ayaka
Released in November 2011, this song was featured in the Pantene Cinderella Project web movie “Winter Song,” starring Riko Narumi and Haruna Kawaguchi.
In the video, there’s a scene where Kawaguchi sings along to the piano played by Narumi.
The lyrics convey a message about steadily building toward the future.
When you’re working hard toward a goal, listening to this song will give you the strength to keep moving forward step by step.
Door to the FutureIde Ayaka
This song was chosen as the theme for “Sakurairo,” a web movie in the Pantene Cinderella Project starring Kaho, released in 2012.
It’s said to be the first piece she composed when she was in her second year of junior high school, and the version used was rearranged when she was 18.
It’s a graduation song that looks back in order from her early days after enrollment through her student years, and then depicts her stepping forward into the future.
Ide’s warm vocals over the piano accompaniment deliver the message embedded in the lyrics straight to our hearts.