RAG MusicCM
Lovely commercial jingle

Pantene commercial song. Popular jingle.

With visuals of silky hair flowing and music that makes you instinctively listen, Pantene’s commercials leave a strong impression.

When you think of shampoo ads, Pantene probably comes to mind for many people.

Over the years, numerous buzzworthy songs have been featured in their commercials, and some of you have likely wondered, “What’s that song?” In this article, we’ll introduce the tracks used in Pantene’s commercials.

You’re sure to rediscover those nostalgic CM songs!

Pantene commercial songs. Popular commercial songs (1–10)

P&G Pantene 2012 Commercial

Growin’ UpIde Ayaka

This song, used in a Pantene commercial that aired in the fall of 2012, is by singer-songwriter Ayaka Ide.

“Growin’ Up” was released in September 2012.

It carries a positive and powerful message about accepting change, growing, and seizing a better tomorrow than today.

When you’re feeling down or hesitating to take a new step, it’s a track that will surely support your heart.

P&G Pantene Damage Care conditioner 'Hair That Won’t Lose with Conditioner' version

Original song

Nanao Pantene commercial
Original song

This is a commercial where Nanao shares her rainy-day hair woes and introduces Pantene as the solution.

She says that on rainy days her hair wouldn’t stay in place, so she had no choice but to wear it up.

But with Pantene’s care, she can wear any hairstyle she likes no matter the weather—she lets down her beautiful long hair and smiles.

An original song for the commercial plays in the background, adding to the sense of freedom.

It’s an upbeat, bright track with a melody that lifts your spirits as you listen.

P&G Pantene Cinderella Project web movie 'Winter Song'

little by littleIde Ayaka

Released in November 2011, this song was featured in the Pantene Cinderella Project web movie “Winter Song,” starring Riko Narumi and Haruna Kawaguchi.

In the video, there’s a scene where Kawaguchi sings along to the piano played by Narumi.

The lyrics convey a message about steadily building toward the future.

When you’re working hard toward a goal, listening to this song will give you the strength to keep moving forward step by step.

Pantene commercial songs: Popular commercial songs (11–20)

P&G Pantene Pro-V 2000 Commercial

His SugarKubota Toshinobu

This is a song that was featured in Pantene commercials from 2000 to 2001.

It’s a track from the 2000 album “As One,” and it’s a quintessential Toshinobu Kubota piece—mellow and sophisticated, leaving a strong impression.

The lyrics portray an aching, unfulfilled love.

That’s because the person the narrator has feelings for already has a partner.

They want that person to come to them, but they know it wouldn’t be allowed.

Many listeners may find themselves empathizing with such complex, heartrending emotions and feeling a tightness in their chest.

P&G Pantene Cinderella Project web movie “Sakurairo”

Door to the FutureIde Ayaka

This song was chosen as the theme for “Sakurairo,” a web movie in the Pantene Cinderella Project starring Kaho, released in 2012.

It’s said to be the first piece she composed when she was in her second year of junior high school, and the version used was rearranged when she was 18.

It’s a graduation song that looks back in order from her early days after enrollment through her student years, and then depicts her stepping forward into the future.

Ide’s warm vocals over the piano accompaniment deliver the message embedded in the lyrics straight to our hearts.

P&G Pantene Cinderella Project web movie “Real Partner”

White bouquetIde Ayaka

This is the song used in the Pantene Cinderella Project web movie titled “Real Partner,” which starred Kaho.

It’s sung by singer-songwriter Ayaka Ide and was released in 2012.

The song is a wedding tune that expresses the feeling of celebrating a woman whose life you’ve known well since childhood.

While the lyrics alone may not let you pinpoint it exactly, it’s a piece you’d want to give to a childhood friend or family member when they get married.

Combined with her expansive, beautiful vocals and the flowing melodic line, listening to it makes you feel as if your heart has been cleansed.

P&G Pantene 2013 commercial

235Ide Ayaka

Ayaka Ide – Pantene Spring 2013 CM Song “235” Music Video
235Ide Ayaka

This is a song by Ayaka Ide, a singer-songwriter who debuted in 2011.

The title “235” might not ring a bell at first, but once you listen to the lyrics, you’ll find yourself thinking, “Ah, I get it.” If you’re curious, give it a listen.

Its vibe is perfect for the morning, unfolding a fresh, breezy scene.

There’s also an a cappella performance uploaded on her YouTube channel—definitely worth checking out.