Pantene commercial song. Popular jingle.
With visuals of silky hair flowing and music that makes you instinctively listen, Pantene’s commercials leave a strong impression.
When you think of shampoo ads, Pantene probably comes to mind for many people.
Over the years, numerous buzzworthy songs have been featured in their commercials, and some of you have likely wondered, “What’s that song?” In this article, we’ll introduce the tracks used in Pantene’s commercials.
You’re sure to rediscover those nostalgic CM songs!
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Pantene commercial songs: Popular commercial songs (11–20)
White bouquetIde Ayaka

This is the song used in the Pantene Cinderella Project web movie titled “Real Partner,” which starred Kaho.
It’s sung by singer-songwriter Ayaka Ide and was released in 2012.
The song is a wedding tune that expresses the feeling of celebrating a woman whose life you’ve known well since childhood.
While the lyrics alone may not let you pinpoint it exactly, it’s a piece you’d want to give to a childhood friend or family member when they get married.
Combined with her expansive, beautiful vocals and the flowing melodic line, listening to it makes you feel as if your heart has been cleansed.
A Day of Joy and Loneliness (Your Wedding Day)Takeuchi Mariya

This is Mariya Takeuchi’s 36th single.
It’s a wedding song written specifically for a collaborative commercial between Pantene and Zexy.
When Mariya Takeuchi composes a song for a wedding, it’s naturally a moving masterpiece.
The song includes a familiar melody at the end, neatly bringing it to a close.
235Ide Ayaka

This is a song by Ayaka Ide, a singer-songwriter who debuted in 2011.
The title “235” might not ring a bell at first, but once you listen to the lyrics, you’ll find yourself thinking, “Ah, I get it.” If you’re curious, give it a listen.
Its vibe is perfect for the morning, unfolding a fresh, breezy scene.
There’s also an a cappella performance uploaded on her YouTube channel—definitely worth checking out.
TsubasaIde Ayaka

It’s a song where Ayaka Ide’s expansive vocals and the strings take center stage to the fullest.
This is Tsubasa, the song used in a Pantene commercial in 2012.
It’s included on the single of the same title released in 2012.
HikariIde Ayaka

From Ayaka Ide’s second single, here is the title track “Hikari.” The sparkling strings pair beautifully with her voice.
The straightforward lyrics, which convey her own feelings as she graduates high school and embarks on a full-fledged career as an artist, are sure to resonate with young listeners.
Twinkle Dayschay


The song used for the Pantene commercial featuring Yui Aragaki is chay’s “Twinkle Days.” It’s a perfect match for a shampoo ad with a fresh, clean feel.
Chay is known for happy songs like “Anata ni Koi o Shimemashita,” and this one also has that sparkling world that’s so characteristic of her.
It’s a bright track that feels like it lights up a darkened heart.
With both its lyrics and melody, it’s a song that naturally helps you look forward just by listening.


