With visuals of silky hair flowing and music that makes you instinctively listen, Pantene’s commercials leave a strong impression.
When you think of shampoo ads, Pantene probably comes to mind for many people.
Over the years, numerous buzzworthy songs have been featured in their commercials, and some of you have likely wondered, “What’s that song?” In this article, we’ll introduce the tracks used in Pantene’s commercials.
You’re sure to rediscover those nostalgic CM songs!
- Pantene commercial roundup: captivating ads featuring beautiful hair
- Shampoo commercial song. Popular jingle.
- Essential’s commercial jingle. A popular commercial song.
- Shiseido commercial song. Popular commercial jingle.
- Shampoo commercials: A roundup of popular products’ ads from each manufacturer
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- [Piano Pieces from Commercials] Introducing Moving Masterpieces That Resonate with the Heart
- The theme song for Merit’s commercials. A popular jingle.
- P&G's commercial song. A popular jingle.
- A roundup of songs from Panasonic commercials. Featuring the tracks that played in the ads, too!
- Kao’s commercial song. A popular jingle.
- Unilever Japan commercials: A compilation of ads featuring striking depictions of beautiful hair.
- Compilation of commercials featuring Yui Aragaki: from the latest ads to her classic staples
Pantene commercial songs. Popular commercial songs (1–10)
Beautiful daysFuruchi Toko
Toko Furuuchi’s “Beautiful days,” memorable as a Pantene commercial song, was also used as the background music for a collaborative commercial with Zexy that aired in 2008.
Furuuchi’s gentle, warm voice and lyrics that inspire self-confidence perfectly match the content of the ad.
The commercial features a Zexy reader model experiencing a 14-day hair care routine using Pantene, with a slideshow of photos from before the wedding up to the wedding day.
It’s a heartwarming commercial that warms you just by watching it.
Beautiful daysFuruchi Toko
This commercial, which aired in 2010, opens with a scene of Kaho talking about her struggle with damage at the ends of her hair.
Her tips were so damaged she was considering “maybe I’ll just have to cut it,” but the ad shows how just 14 days of care with Pantene’s intensive treatment program brought her beautiful hair back.
The commercial concisely conveys the product’s appeal and features Toko Furuuchi’s song “Beautiful days.” For many people, this is the song that comes to mind when they think of Pantene commercials.
Released in 2005, the song carries a hopeful message that tomorrow will be an even better day than today.
It’s sure to lift your spirits, so be sure to listen while reading the lyrics.
How to Find HappinessTakeuchi Mariya
This commercial, which aired in 2008, features Yui Aragaki riding a bicycle through a town on a hill overlooking the sea.
It highlights how the inclusion of jojoba oil leaves hair with a glossy finish, as if treated with an oil treatment.
In the latter half of the commercial, there’s a scene where Aragaki lets down her previously tied hair, with a close-up emphasizing its silky smoothness.
The background music used is Mariya Takeuchi’s “Shiawase no Sagashikata” (How to Find Happiness).
Released in 1993, the song was previously featured in an AGF commercial and was also chosen as the theme song for the film “Someday, Some Time… Forever.” The lyrics depict happy moments found in everyday life, making it a song that prompts listeners to notice the happiness around them.
Wisheschay
The Pantene commercial that aired in 2014 featured the song “Wishes” by singer-songwriter chay.
It was her second song used after “Twinkle Days.” Released in 2014, the track showcases chay’s bright, charming vocals.
Reading the lyrics—depicting the pursuit of hope and moving forward—will surely lift your spirits and fill you with positivity.
Mirror Mirror feat.COMA-CHISara Marī
The commercials featuring Haruka Ayase and Yui Aragaki each used a song by Sara Mary, a model who is also active as a singer.
The 2010 track features rapper COMA-CHI, with shimmering production and clear, airy female vocals that leave a strong impression.
The lyrics convey that by living true to yourself, you can steadily gain confidence.
When you’re feeling insecure or stuck in self-loathing, listening to it will surely give you courage.
Aura LeeGeorge R. Poulton
This is a memorable commercial in which Tetsuko Kuroyanagi talks about how happy it is to achieve one’s ideal hair.
In addition to Kuroyanagi, Kasumi Arimura, Mio Imada, and Ryuchell also appear, all showing dazzling smiles.
Pantene offers a lineup that addresses various hair concerns, promoting itself as a brand that helps you achieve hair you can truly love.
The BGM for this commercial is the famous American folk song “Aura Lee,” arranged in a more glamorous and bright style that perfectly matches the smile-filled visuals.
Symphony No. 9Ludwig van Beethoven
A commercial featuring Mio Imada opens with the striking line, “Come on, let’s get messy!” Imada takes dance lessons, eats yakiniku, and gets caught in the rain—activities that make you sweat and pick up odors.
Yet she doesn’t seem to mind at all, fully enjoying each moment.
The ad explains that she isn’t worried about dirt or smells because she can reset her hair with Pantene Micellar.
The tune she hums as the BGM is Beethoven’s Symphony No.
9.
Also known as the Ninth, this piece is beloved as a year-end concert classic.